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Oct 17th 2014

Today in History: 1091: A tornado thought to be of strength T8/F4 strikes the heart of London, England; 1800: Britain takes control of the Dutch colony of Curaçao; 1917: First British bombing of Germany in World War. Holidays and Observances: Loyalty Day, Argentina; Dessalines Day, Haiti.

Day 290 there are 75 days remaining this year.

People born today:
Jupiter Hammon, Poet; 1711-1806;
Grand Duchess Maria Alexandrovna of Russia, 1853-1920;
Roy Kilner, Cricketer, 1890-1928;
Jean Arthur, Actress, 1900-1991;
Irene Ryan, Actress, 1902-1973;
Pope John Paul I, 1912-1978;
Marsha Hunt, Actress, 1917-;
Rita Hayworth, Actress, 1918-1987;
Harry Carpenter,
Sportscaster, 1925-2010;
The Singing Nun, Nun, 1933-1985;

Paxton Whitehead, Actor, 1937-;
Margot Kidder, Superman's
Girlfriend, 1948-;
Guy Henry, Actor, 1960-;
Bernie Nolan, Singer , 1960-2013;
Mark Gatiss, Actor, 1966-;
Chris Kirkpatrick, Singer, 1971-;
Matthew Macfadyen, Actor, 1974-;

Erin Karpluk, Actress, 1978-;
Max Irons, Actor, 1985-.

People died today:
Agrippina the Elder, 14BC-33;

Orest Kiprensky, Painter, 1782-1836;
Frédéric Chopin, Composer, 1810-1849;
Bart King, Cricketer, 1873-1965;
Vola Vale, Actress, 1897-1970;

Larry Jennings, Magician, 1933-1997;
Joan Hickson, Actress , 1906-1998;

Levi Stubbs, Singer, 1936-2008;
Mother Antonia, Nun, 1926-2013;
Giant George, Dog , 2005-2013.

'GQ has added Matthew Schnipper as a senior editor' writes Chris O' Shea at Mr. Schnipper will look after style coverage on and says Jim Nelson, GQ's editor: Matt brings a wonderful wealth of knowledge, not to mention an award winning resume, to the GQ team.” For more, click here.

Ricardo Bilton scribes 'Apple was supposed to save publishers, but these days, it seems like publishers need to be saved from Apple.' And we bet you are asking "why?" 'Apple introduced Newsstand, a feature that gave iOS users a dedicated home for their digital magazines and newspapers' notes Mr. Bilton, and this was three years ago. However, three years later 'Newsstand is holding them back and, in some cases, actively hurting them.'

The problem seems to be in the way the system notifies users when a new publication is ready, and as we all know, - but still seem to not want to accept - readers can not remember to read the magazine. As a result people unsubscribe and a sale is lost - not our words, the words of owner of 'The Magazine,' Glenn Fleishman, which stopped publishing last week. For more, click here.

If you want media on from Monday you will not be able to get media from IWantMedia. as, says Keith J. Kelly at (and as it happens because the 'fourteen-year-old will go dark on Monday.' “We will be letting subscribers know on Monday that it will be going dark for awhile,” said Jeff Wilbur, president of Adweek. For more, click here.

The Hottest Magazine Covers of 2014 (So Far)

Additional charges have been filed against Omar Gonzalez, accused of scaling the White House fence. Comedian Joan Rivers died of brain damage from low blood oxygen, the New York medical examiner's office rules. A family spokeswoman has confirmed that a body found in a ravine near Seattle is 32-year-old actress Misty Upham.
More than 40 people have been killed and dozens wounded in a series of attacks in mainly Shia areas of the Iraqi capital, Baghdad.
A group of Caribbean countries will deny entry to foreigners who have travelled through the three West African countries most affected by Ebola.
David Cameron urges more EU action on Ebola.
Apple reveals its thinnest iPad.
At least 14 people are feared dead in an accident at a pop concert in Seongnam, south of Seoul in South Korea, when a ventilation grate collapsed and a group of concert-goers fell 65 feet into an underground parking area.
A deadly new disease has emerged in Spain that is wiping out amphibians, scientists report.
International pledges of help to Africa's Ebola-hit regions have not yet had any impact on the epidemic, a leading medical charity says.
Not surprisingly... author John Grisham has apologized for criticizing the US justice system's "harsh" punishment of those viewing indecent images of children.

Oct 16th 2014

Today in History: 690: Empress Wu Zetian ascends to the throne of the Tang dynasty; 1946: Nuremberg Trials: Execution of the convicted Nazi leaders of the Main Trial. Holidays and Observances: Teachers' Day, Chile; World Anaesthesia Day - yes there really is a World Anaesthesia Day Day!

Day 289 there are 76 days remaining this year.

People born today:
James II of Scotland, 1430-1460;
Noah Webster,
Lexicographer, 1758-1843;
Oscar Wilde, Author, 1854-1900;

Michael Collins, Politician, 1890-1922;
Goose Goslin, Baseball
player, 1900-1971;
Angela Lansbury, Actress, 1925-;
Ann Morgan Guilbert, Actress, 1928-;
Suzanne Somers, Actress, 1946-;
Priidu Beier, Poet, 1957-;
Tim Robbins, Actor, 1958-;
Gary Kemp, Singer, 1959-;

Mark Lee, Actor, 1968-;
Kellie Martin, Actress, 1975-;

David Rawle, Actor, 2000-.

People died today:
Pope Gregory XIV, 1535-1591;
Antoine Laumet de La Mothe, sieur de Cadillac, Politician, 1658-1730;
Marie Antoinette, Wife of
Louis XVI of France, 1755-1793;

Minor Hall, Drummer, 1897-1959;
Leo G. Carroll, Actor, 1886-1972;
Dan Dailey, Actor, 1913-1978;
Cornel Wilde, Actor, 1915-1989;
Eric Malpass, Author , 1910-1996;
Ursula Howells, Actress, 1922-2005;

Ross Davidson, Actor, 1949-2006;

Deborah Kerr, Actress, 1921-2007;
Barbara Billingsley, Actress, 1915-2010;
Aleksandr Koshkyn, Boxer , 1959-2012;
Saggy Tahir, Politician, 1944-2013.

Hearst Magazines UK 'is concerned that the use of native advertising is “undermining” the brand and creating a poor customer experience for mobile users, according to its group digital sales director Stephen Edwards.' Native advertising is where adverts are designed to blend in with the editorial in such a way that it is almost impossible to tell one from t'other. Views differ widely with experts supporting both sides of the argument, indeed the same native advert can be acceptable in one area, and not in another. Surely people who pay for content are paying for content from the media owner, they are paying for the owner's views, news, stories and expertise - are they also paying for a disguised advertisement?

'Stephen Edwards speaking at The Drum’s Joy of CX event in London said the balance between the experience for consumers and for advertisers is a “big topic” at the publisher.' It is a fine line trying to ascertain what the difference is between 'creating an audience experience' and 'improving the bottom line.' For more, click here.

Benjamin Schwarz is the new national editor of The American Conservative which was founded by Scott McConnell, Patrick Buchanan, and Taki Theodoracopulos back in 2002. Currently the circulation is about 8,000 copies every other month. Mr. Schwarz has been at The Atlantic for the last fourteen years. For more, click here.

The World Health Organization says a major outbreak of Ebola in the West is unlikely, as US President Obama orders a "more aggressive" response.
UK David Cameron says action is needed to curb EU immigration.
About 140 people are rescued from Nepal's Himalayan
hiking routes after blizzards struck the region.
Neil Patrick Harris to host 87th Academy Awards in 2015. Actress Elizabeth Pena, who appeared in films including Lone Star and Rush Hour, has died at the age of 55. ISIS 'nearly driven out of Kobane'. Hong Kong ready for talks' with protesters.
The UK's Channel 4 has announced actor William Hurt
is to lead the cast of its new sci-fi drama "Humans."
The billionaire investor who previously labeled his investment in Tesco a "huge mistake", has sold another big tranche of shares. HBO will launch a streaming service in the US, providing consumers with an alternative to subscribing to expensive cable packages Novelist John Grisham says people who look at child sex abuse images "probably had too much to drink" and should be given lighter prison sentences. Netflix shares plunge on slow growth. Comedian David Walliams accepts undisclosed damages from News Group Newspapers over phone-hacking claims.
Harrison Ford joins UK flying club.
Life expectancy in Scotland increases.
The Queen and Duke of Edinburgh pay tribute to World War One personnel at a Tower of London art installation.

Oct 15th 2014

Today in History: 1793: Queen Marie-Antoinette of France is tried and convicted in a swift, pre-determined trial in the Palais de Justice, Paris, and condemned to death the following day; 1888: The "From Hell" letter sent by Jack the Ripper is received by investigators. Holidays and Observances: Teachers' Day, Brazil; Global Handwashing Day; National Tree Planting Day, Sri Lanka.

Day 288 there are 77 days remaining this year.

People born today:
Virgil, Poet, 70BC-19BC;
Alexander Dreyschock,
Pianist, 1818-1869;
Honoré Mercier, Politician, 1840-1894;
P. G. Wodehouse, Author, 1881-1975;
C. P. Snow, Author, 1905-1980;
Agustina Bessa-Luís, Author, 1922-;
Jean Peters, Actress, 1926-2000;
Jeannette Charles, Actress, 1927-;
Linda Lavin, Actress, 1937-;
Penny Marshall, Actress, 1943-;
David Trimble, Politician, 1944-;
Chris de Burgh, Singer, 1948-;
Laurie McBain, Author, 1949-;
Princess Friederike of Hanover, 1954-;
Al Green, Wrestler, 1955-2013;
Tanya Roberts, Actress, 1955-;
Renée Jones, Actress, 1958-;
Sarah, Duchess of York, 1959-;

Emeril Lagasse, Chef , 1959-;
Paige Davis, Actress, 1969-;
Matt Keeslar, Actor, 1972-;

Keyshia Cole, Singer, 1981-;
Prince Christian of Denmark, 2005-.

People died today:
Hermann Göring, General, 1893-1946;
Cole Porter, Composer, 1891-1964;

Virginia Lee Burton, Author, 1909-1968;

Josef Locke, Tenor, 1917-1999;
Betty Driver, Actress, 1920-2011;

Gloria Lynne, Singer, 1931-2013.

Meredith Corporation today announced that it has entered into an agreement with Martha Stewart Living Omnimedia to acquire the rights to Martha Stewart Living and pursuant to a 10-year licensing agreement. Under the terms of the agreement, Meredith will lead sales and marketing, circulation, production, and other non-editorial functions of Martha Stewart Living and Martha Stewart Weddings magazines. Martha Stewart Living Omnimedia's editorial team will continue to create its highly regarded content. Additionally, Meredith will assume responsibility for the sales and marketing of and and its related assets, including its vast video library.

'Low monthly subscriptions lure in readers who like the discounted price' says D.B. Hebbard at 'but keeping those readers is proving difficult for many titles.' D.B. is referring more to digital media, but it is a problem that has affected the print media for many years. However, it does seem keeping digital subscribers is more difficult. For more, click here.

'Jeff Bezos of the online retail giant is the “world’s best-performing CEO,” according to new rankings in the November issue of Harvard Business Review' says For more, click on Jeff's face.

Q: What could be worse than working at a publishing company in 2014? A: A TV sitcom about 'a failed political blogger who becomes Cosmopolitan’s new sex editor. Tilda Swinton, Cate Blanchett and Emma Thompson' are all possible actors to play the blogger... although rumors the actors may also be zombies to boost ratings are just that - rumors. For more, click here.

Meredith Is The Latest Publisher to Embrace Native Ads.

'The abrupt closure of the San Francisco Bay Guardian was announced Tuesday' says Benjamin Mullin at - so abrupt, that it closed as soon as the announcement was made. Financial troubles are reportedly the cause, for more, click here.

If you work at Condé Nast you may not be feeling totally safe in your job (but then, who is?) Jeffrey Trachtenberg reports at 'Condé Nast is expected to lay off 70 to 80 employees within the next week or two, primarily from the group that oversees ad sales.' Notes Mr. Trachtenberg 'Condé Nast has taken a number of retrenchment steps' since the summer ' including the sale of its Fairchild Fashion Media group to Penske Media Corp.' For more, click here.

Second Texas Ebola case announced. Nicola Sturgeon is set to replace Alex Salmond as leader of the SNP and first minister of Scotland, it has been confirmed.
Trekkers die in Nepal blizzards.
A woman charged with kidnapping a newborn baby from a Quebec hospital in May has pleaded guilty to all charges. Malaysian authorities arrest 13 men and women suspected of planning to join Islamic State fighters in Syria
DNA tests have shown that 28 bodies found in a mass grave are not those of a missing group of students.
Bono says the decision to add U2's new album to all iTunes users' music libraries arose from a mixture of megalomania, generosity, self-promotion and fear.
Richard Flanagan wins the £50,000 Man Booker Prize for his wartime novel The Narrow Road to the Deep North.
London is looking at making its public
areas smoking free zones within the next few years.
Jack White has cancelled the rest of his tour of Mexico after the death of his band's keyboard player.
Ebola Hazmat suits on sale for Halloween.

Oct 14th 2014

Today in History: 1066: Battle of Hastings; 1586: Mary, Queen of Scots, goes on trial for conspiracy against Elizabeth I of England; 1933: Nazi Germany withdraws from the League of Nations; 1957: Queen Elizabeth II becomes the first Canadian Monarch to open up an annual session of the Canadian Parliament. Holidays and Observances: None.

Day 287 there are 78 days remaining this year.

People born today:
Marie of Anjou, 1404-1463-;
James II of England, 1633-1701;
Thursday October Christian I, Son of Fletcher Christian, 1790-1831;
Dwight D. Eisenhower,
Politician, 1890-1969;
Lillian Gish, Actress, 1893-1993;
Learco Guerra, Cyclist , 1902-1963;
C. Everett Koop, Surgeon, 1916-2013;
Nikhil Banerjee, Sitar player, 1931-1986;
Perrie Mans, Snooker player, 1940-;
Sir Cliff Richard, Singer, 1940-;
Christopher Timothy, Actor, 1940-;
Lesley Joseph, Actress, 1945-;
Shelley Ackerman, Actress, 1953-;
Beth Daniel, Golfer, 1956-;
Steve Cram, Runner, 1960-;
Jon Seda, Actor, 1970-;

Natalie Maines, Singer, 1974-;

Ben Whishaw, Actor, 1980-;

Betty Heidler, Hammer thrower, 1983-;
Raquel Diaz, Wrestler, 1990-.

People died today:
Harold II, 1022-1066;

Edward Bruce, King, 1280-1318;
Tewoflos, Emperor, 1708-1711;
Victorio, Tribal chief, 1825-1880;
Erwin Rommel, General, 1891-1944;
Errol Flynn, Actor, 1909-1959;

Harriet Shaw Weaver,
Journalist , 1876-1961;
Edith Evans, Actress, 1888-1976-;

Bing Crosby, Entertainer, 1903-1977;
Harold Robbins, Author , 1915-1997;
Arlen Specter, Politician, 1930-2012;
Elizabeth Watkins, Author, 1923-2012;
Dody Weston Thompson,
Photographer, 1923-2012;

Käty van der Mije-Nicolau,
Chess player, 1940-2013.

Despite best efforts it seems as though Time Inc. cannot come to an agreement with the Newspaper Guild, although says Alexandra Steigrad at 'the Newspaper Guild is hoping that it can come to a deal with Time Inc. following months of fruitless negotiations that were punctuated by the Guild’s rejection of the publisher’s last, best and final offer.' The management wants to be able to export over 100 editorial jobs which says Bill O’Meara, Newspaper Guild's New York President 'would be a massive blow to some of the nation’s most important and respected magazines. Many of Time Inc.’s proposals are not only outrageous, but illegal.' Notes Dave McNary at Variety 'the guild said it would mount a vigorous campaign against the proposals, including pursing its legal options at the National Labor Relations Board.'

It may be a good thing Newsweek recently announced they turned in a profit because says Myolisi Sikupela at Dorian Nakamoto 'is trying to sue the magazine after it published a cover story alleging that he was in fact Satoshi Nakamoto, the founder of Bitcoin.' Mind you, he does not seem to possess the moolah (or bitcoins) to mount a defence as says Sikupela 'he’s created a website called NewsweekLied, asking for donations to assist in paying for his legal fees.' For more, click the coin!

Ebola screening begins at Heathrow. UN worker dies of Ebola in Germany.
Dozens arrested in Ferguson protests.
Deadly storm rips through US states. Kurds regain Kobane hill from ISIS.
Mexican riot police are deployed to Chilpancingo after local government offices were set on fire over the disappearance of 43 students. The leader of Spain's Catalonia's region says a vote on independence from Spain will be held on 9 November, but it will be non-binding.
North Korean leader Kim Jong-un makes his first public
appearance after a five-week absence... or not.
Walking Dead breaks cable TV record.
UK TV presenter Judy Finnigan apologizes after comments she made about convicted rapist Ched Evans on ITV's Loose Women show prompted a Twitter backlash.
Oscar Pistorius's charitable work is scrutinized by the prosecution.
An Italian nurse has been accused of killing up to 38 of her patients because she found them or their families annoying.
Olivia Colman and Stephen Dillane, known for their roles as detectives in television dramas, have been nominated for International Emmys.
Former UK prime minister Tony Blair may have been the target of a terror attack.
Tesco has suspended another three executives as it continues its investigation into a £250m profit black hole. A parrot that spoke English when it disappeared from its California home four years ago has been reunited with its owner - but it now speaks Spanish.

Oct 13th 2014

Today in History: 54: Roman Emperor Claudius is poisoned to death; 1710: Port Royal, the capital of French Acadia, falls in a siege by British forces; 1923: Ankara replaces Istanbul as the capital of Turkey; 1958: Paddington Bear, a classic character from English children's literature, makes his debut. Holidays and Observances: National Police Day, Thailand.

Day 286 there are 79 days remaining this year.

People born today:
Lillie Langtry, Actress, 1853-1929;
Mary Kingsley, Explorer, 1862-1900;
Irene Rich, Actress, 1891-1988;
Laraine Day, Actress, 1920-2007;
Margaret Thatcher, Politician, 1925-2013;

Nana Mouskouri, Singer, 1934-;

Melinda Dillon, Actress, 1939-;
Pamela Tiffin, Actress, 1942-;
Beverley Goodway,
Photographer, 1943-2012;
Edwina Currie, Politician, 1946-;
Maria Cantwell, Politician, 1958-;
Marie Osmond, Singer, 1959-;

Kelly Preston, Actress, 1962-;
Kate Walsh, Actress, 1967-;
Nancy Kerrigan, Figure skater, 1969-;
Kiele Sanchez, Actress, 1977-;
Emma Flood, Tennis player, 1990-.

People died today:
Nicolas Malebranche, Priest, 1638-1715;
Henry Irving, Actor , 1838-1905;

Ernest Haycox, Author, 1899-1950;
Clifton Webb, Actor, 1889-1966;

Ed Sullivan, Television host, 1901-1974;
Peter Doyle, Singer, 1949-2001;

Guillaume Depardieu, Actor, 1971-2008;

Al Martino, Singer, 1927-2009;
Dileepan, Actor, 1980-2012;
Martin Drewes, Pilot, 1918-2013.

Esquire's 'Sexiest Woman Alive' is: (click the cover!)

It used to be easier to decide whether something was a success... or not. People tested, or did surveys or had past results that could be digested and conclusions drawn, but with something new, that is not so easy. D.B Hebbard at says 'there is an ongoing debate concerning what exactly a digital-only publisher should expect in sales when they decide to launch their first publication.' One publisher told D.B. they get 30 downloads a day, of which 5% subscribe. 'The numbers add up to far less subscriptions than they originally believed they would get' notes D.B. but who is to say the initial thought processes were even realistic.

The fact is there has been so much hype concerning the effect of digital, it is impossible to sort out the wheat from the chaff. 'Four years ago' scribes D.B., 'predictions were all over the board regarding the future of the platform. Some were very sure digital subscriptions would soon match print, while others, such as Jann Wenner of Rolling Stone fame, said it would take a while before readers opted to read on digital devices. “Not months. Decades, probably,” Wenner told AdAge.' Looks like Mr. Wenner was closer to reality given that four years on, digital account for about 5% of written media. For more on this excellent article, click here.

Two months after Condé Nast announced it was selling Fairchild Fashion Media for a reported $100 million, the future of the group's crown jewel publication, Women's Wear Daily, is starting to come into focus writes Nicole Levy at

Hearst Corporation announced that Gregory Dorn 'has been named president of Hearst Health, the healthcare division within Hearst Business Media' reports He will oversee First Databank, Zynx Health and MCG, as well as Hearst Health’s international business. For more, click the doctor!

A top US health official says a mistake was clearly made by staff treating a man who died of Ebola in Texas. (And there was us think it was done on purpose!)
Minibus collision kills 30 in Egypt.
Opponents of the pro-democracy movement in Hong Kong try to dismantle the main protest camp, leading to scuffles with police and activists.
A defence call for Oscar Pistorius to carry out community service for killing girlfriend, Reeva Steenkamp, sparks an angry prosecution response.
Latin American leaders congratulate Evo Morales after he claims victory in Bolivia's presidential election, securing a third term in office.
EastEnders' Martin Fowler character returning to Albert Square with a new actor cast in the role.
Australian PM Tony Abbott to 'confront' Vladimir Putin on MH17 shooting.
Big Brother could be facing the axe after UK's Channel 5′s new owner revealed plans for a shake-up.
NHS staff strike in dispute over pay.

Oct 10th 2014

Today in History: 2010: The Netherlands Antilles are dissolved as a country; 1980: FMLN was founded in El Salvador; 1970: Fiji becomes independent; 1928: Chiang Kai-shek becomes Chairman of the Republic of China. Holidays and Observances: Party Foundation Day, North Korea; Arbor Day, Poland.

Day 283 there are 82 days remaining this year.

People born today:
Mary of Waltham, 1344-1362;
Antoine Watteau, Painter, 1684-1721;
Isabella II of Spain, 1830-1904;
Helen Hayes, Actress, 1900-1993;

Nicholas Parsons, Actor, 1923-;
Murray Walker, Sportscaster, 1923-;
Ed Wood, Director, 1924-1978;

Sheila Walsh, Author, 1928-2009;
Winston Churchill, Politician, 1940-2010;

Anne Mather, Author, 1946-;
Séverine, Singer, 1948-;
Nora Roberts, Author, 1950-;
Amanda Burton, Actress, 1956-;
Kirsty MacColl, Singer, 1959-2000;

Bradley Whitford, Actor, 1959-;
Sarah Lancashire, Actress, 1964-;

Chris Penn, Actor, 1965-2006;
Mario Lopez, Entertainer, 1973-.

People died today:
Germanicus, General, 15BC-19;

David Gregory, Mathematician, 1659-1708;
Prince Louis Ferdinand
of Prussia, 1772-1806;

Lip Pike, Baseball player, 1845-1893;

Édith Piaf, Singer, 1915-1963;

Eddie Cantor, Singer, 1892-1964;
Ralph Richardson, Actor, 1902-1983;
Yul Brynner, Actor, 1920-1985;
Orson Welles, Actor, 1915-1985;
Christopher Reeve, 1952-2004;

Solomon Burke, Singer, 1940-2010;
Dame Joan Sutherland, Singer, 1926-2010.

Liu Wen is on the cover of Vogue China, but for once, the focus is less on the model, and more on what she is wearing - especially on her wrist. It is the Apple Watch which apparently can launch nuclear missiles, cook a turkey, locate Jimmy Hoffa and - wait for it - tell the time! For more, click here.

HOSS magazine covering design, decor and renovation 'is now under the sole ownership of publisher Sean Rice' says He will take on a more active role, not surprising since he now has all the purse strings 'in editorial and meeting with the editorial team regularly' says the report. For more, click here.

The UK's UKIP political party wins the Clacton by-election to get their first MP in Westminster. Pakistani activist Malala Yousafzai and Indian child rights campaigner Kailash Satyarthi share the Nobel Peace Prize.
World Health Organization official says that experts did not expect the Ebola outbreak in West Africa to grow as big as it has.
North Korean leader Kim Jong-un missed a key ceremony, state media confirm, amid speculation about why he has not recently been seen in public.
Jan Hooks, who impersonated Hilary Clinton
and Sinead O'Connor on Saturday Night Live
has died, she was aged 57.
North and South Korea have exchanged fire across their land border.
Share prices are falling further in European trade as fears about strength of the global economy deepen.
The mother of US hostage Abdul-Rahman Kassig has appealed to the leader of the Islamic State militants via Twitter to discuss her son's fate.

Oct 9th 2014

Today in History: 1557: Trujillo is founded in Venezuela; 1558: Mérida is founded in Venezuela; 1804: Hobart, capital of Tasmania, is founded; 1981: Abolition of capital punishment in France; 1986: The Phantom of the Opera has its first performance at Her Majesty's Theatre in London - it's still on! Holidays and Observances: Navy Day, Peru; Independence Day, Croatia; Air Force Day, India.

Day 282 there are 83 days remaining this year.

People born today:
Denis of Portugal, 1261–1325;
Peter I of Cyprus, 1328-1369;
Charles X of France, 1757-1836;
Camille Saint-Saëns,
Composer, 1835-1921;
Alastair Sim, Actor, 1900-1976;
Quintin Hogg, Baron Hailsham of St Marylebone, Politician, 1907-2001;
Jacques Tati, Actor, 1907-1982;
Jason Wingreen, Actor, 1920-;
Fyvush Finkel, Actor, 1922-;
Donald Sinden, Actor, 1923-2014;
Danièle Delorme, Actress, 1926-;
Judy Tyler, Actress, 1933-1957;
Prince Edward, Duke of Kent, 1935-;
John Lennon, Singer, 1940-1980;

Jackson Browne, Singer, 1948-;
Sharon Osbourne, TV host, 1952-;

Michael Paré, Actor, 1958-;
John Ralston, Actor, 1964-;
Erin Daniels, Actress, 1973-;
Sean Lennon, Singer, 1975-;

Lauren Davis, Tennis player, 1993-;

Bo, Dog, 2008-.

People died today:
Vilna Gaon, Rabbi, 1720-1797;

Alexander I of Yugoslavia, 1888-1934;
Pope Pius XII, 1876-1958;
André Maurois, Author, 1885-1967;
Cyril Norman Hinshelwood,
Chemist, 1897-1967;
Miriam Hopkins, Actress, 1902-1972;

Oskar Schindler, Businessman, 1908-1974;
Clare Boothe Luce, Author, 1903-1987;

Alec Douglas-Home, Politician, 1903-1995;
Dagmar, Model, 1921-2001;

Aileen Wuornos, Serial killer, 1956-2002;
Stella Stratigou, Actress, 1931-2005;
Paddy Roy Bates, Broadcaster, 1921-2012;
Marina Golub, Actress, 1957-2012;
Monica Turner, Ornithologist, 1925-2013.

Good news for Newsweek reports Matthew Flamm at 'one year after a little-known business news website bought the Newsweek franchise and seven months after its print edition was resurrected, new owner International Business Times announced Monday that the magazine has turned a profit.' A 400% growth in revenue helped as did 'a 100-fold increase in advertising dollars' and generally working the plan in place and resisting the gut urges that beset so many publishers means title sans Tina Brown is doing rather well. IBT Media CEO Etienne Uzac reports Mr. Flamm 'expects the title, which is not audited by any third-party agencies, to have a total circulation of 100,000 copies in the U.S. and another 100,000 internationally by the end of the year.' For more, click here.

People magazine is 40 years old and they have recreated their first cover using singer Taylor Swift in place of the person on the first cover, Mia Farrow.

'Highlights from the 40th anniversary issue' notes Chris O'Shea at 'include editors selecting their favorite People covers; celebrities (such as Julia Roberts, Angelina Jolie and Matthew McConaughey) dishing out advice to their younger selves; and Memorable Hair Moments from the last 40 years' For more, click here.

Meanwhile notes John Jannarone at 'there's a new kid on the block in the cutthroat celebrity publishing industry.' It is called 'The Thick' and is available in a digital format only.' What makes this slightly different is the owners are 'a talent agency known for its work behind the scenes in Hollywood.'

For more on Mr. Jannarone's story, click here.

Good news for Mark Oltarsh and Kerri Bergman who have both recently joined Rolling Stone magazine. Mr. Oltarsh is the associate publisher and Ms. Bergman is head of marketing with both recruits reporting to the magazine's publisher Michael Provus.

Oh, and talking of hiring... congrats to Beth Thompson the new editor-in-chief of Best Health magazine who will replace Bonnie Munday currently in that position, next week.

'The pioneering digital-only magazine founded by developer Marco Arment, The Magazine, will be shuttered following a final issue dated December 17, 2014' says D. B Hebbard at A declining subscription base is cited as the reason with the attrition not being able to be covered. For more, click here.

The Dutch foreign minister reveals that a victim of the MH17 air disaster was found wearing an oxygen mask, suggesting not everyone died instantly.
Expectations that Turkey will lead a ground operation against ISIS on its own are "not realistic", its foreign minister says.
Spanish nurse with Ebola needing aid to breathe as condition worsens, hospital says.
The Sun newspaper has launched a new website, ‘Deliver my Sun’, that provides a 12 week free delivery service. Hong Kong's government says it has called off a meeting on Friday with student leaders
Ebola screening begins at US airports.
The pilot of an air tanker battling a wildfire in Yosemite National Park in California has died after the plane crashed into a canyon wall
At least 63 people have been killed in two suicide bomb attacks on a protest in Yemen.
Strike planned for next week on the London Underground has been suspended.
French author Patrick Modiano, whose work has often focused on the Nazi occupation of France, wins the 2014 Nobel Prize for literature.
A white off-duty police officer has shot dead a black teenager in a St Louis suburb, sparking a night of protests.
Phil Ivery, an American professional poker player has lost a court case to claim £7.7m from a London casino following allegations of cheating.
Spaniard David Ferrer beat Andy Murray at the Shanghai Masters 2-6 6-1 6-2.

Oct 8th 2014

Today in History: 1982: Cats opens on Broadway; 1982: Poland bans Solidarity and all trade unions. Holidays and Observances: Navy Day, Peru; Independence Day, Croatia; Air Force Day, India.

Day 281 there are 84 days remaining this year.

People born today:
Pyrrhus of Epirus, 319BC-272BC;
Jonathan Mayhew, Minister, 1720-1766;
John Ruggles, Politician, 1789-1874;
Louis Vierne, Organist, 1870-1937;
Snuffy Browne, Cricketer, 1890-1964;
Zog I of Albania, 1895-1961;

Paulette Dubost, Actress , 1910-2011;
Alphons Egli, Politician, 1924-;
Bill Maynard, Actor, 1928-;
Ray Reardon, Snooker player, 1932-;
Chevy Chase, Comedian, 1943-;
Susan Raye, Singer, 1944-;
Sarah Purcell, Broadcaster, 1948-;
Sigourney Weaver, Actress, 1949-;
Ardal O'Hanlon, Comedian, 1965-;
Yvonne Reyes, Actress, 1967-;
Emily Procter, Actress, 1968-;
Matt Damon, Actor, 1970-;

Bruno Mars, Singer, 1985-;
Molly Quinn, Actress, 1993-;

Sara Takanashi, Ski jumper, 1996-.

People died today:
Helen of Zadar, ???-976;

John Hancock, Politician, 1737-1793;
Premchand, Author, 1880-1936;
Nigel Bruce, Actor, 1895-1953;

Clement Attlee, Politician, 1883-1967;

Joan Hackett, Actress, 1934-1983;

Willy Brandt, Politician, 1913-1992;
Phyllis Calvert, Actress, 1915-2002;

Eileen Herlie, Actress, 1918-2008.

Travel + Leisure's new editor-in-chief Nathan Lump is 'redefining the roles of his team' said a Time Inc. spokeswoman to noting 'these changes are a reflection of Nathan’s vision and ambition for the brand.' Not sure the five people who were given their pink slips would totally agree but there you go, the Lumpmeister has spoken! For more on Alexandra Steigrad's report, click on Mr. Lump!

'According to FOLIO's annual survey of city and regional magazine publishers, print may be dying, but it's still lively enough to carry the city and regional magazine industry' scribes Jack Loechner at Indeed more print products are on the way, and this years will see more print launches than 'at any point in the last 5 years.' For more, click here.

Of course, digital has some advantages over print, one of them being the ability to delete an article if it causes problems - just like Men's Health did in fact.

Chris O'Shea at mediabistro reports 'the glossy published a piece titled “The Secret to Talking Sports with Any Woman” which basically said women can’t possibly like sports [the way] men do. Why? Because they’re silly women!' Silly Men's Health... for more, click here.

'Signature Publishing has launched a magazine linked to the [UK's] Channel 5 children's TV show Milkshake!' reports It is monthly, priced at £3.25 and will be at all major outlets in the UK and and Eire from tomorrow. For more, click here.

There are currently 64,100,000 people in the United Kingdom of which 31,000,000 approximately are men. John Richards 'a retired regional newspaper sub-editor who started a one-man crusade against bad punctuation has been included in a calendar celebrating Britain’s most boring men.' - The crusade started back in 2001 and it is called the Apostrophe Protection Society and now has over 5,000 members.

'Mr. Richards spent much of his working life correcting the spelling and grammar in reporters’ copy from a host of regional newspapers including the The Argus, Reading Post, Nottingham Post, West Sussex Gazette and West Sussex County Times' says a report at For more, click here.

Up in Canada, 'Reel West magazine has appointed Mark Leiren-Young editor of the publication' with effect of the next issue. You can see Mr. Leiren-Young on the magazine cover on the right where he appeared 'alongside Tricia Helfer, who starred in The Green Chain— a film Young wrote and directed.' For more, cliquez ici!

The Australian Capital Territory of Canberra ranks as the best place in the world to live. Canada's parliament votes to allow the country's military to join the US-led campaign of air strikes against Islamic State militants in Iraq. Fighting continues in the Syrian border town of Kobane. Kenyan President Uhuru Kenyatta appears before the International Criminal Court in The Hague where he faces charges of crimes against humanity.
Bill Nighy, Michael Gambon, Catherine Zeta Jones and Tom Courtenay are among the stars who will appear in a big-screen remake of classic 1970s sitcom Dad's Army.
JK Rowling explains tweet riddle.
More than 50 sperm whales have been spotted off the coast in southern California.
In London, England, cases of ritual child abuse linked to beliefs in witchcraft are being reported to police in increasing numbers.
A New York court is set to decide whether chimpanzees are entitled to "legal personhood" and the protections that go with it.

Oct 7th 2014

Today in History: 1477: Uppsala University is inaugurated after receiving its corporate rights from Pope Sixtus IV in February the same year; 1840: Willem II becomes King of the Netherlands; 1933: Air France is inaugurated, after being formed by a merger of 5 French airlines. Holidays and Observances: None.

Day 280 there are 85 days remaining this year.

People born today:
Drusus Julius Caesar, 13BC-23AD;
William Laud, Archbishop, 1573-1645;
Charles XIII of Sweden, 1748-1818;
Prince Friedrich of Hesse
and by Rhine, 1870-1873;
Maurice Grevisse, Grammarian, 1895-1980;
June Allyson, Actress, 1917-2006;

Al Martino, Singer, 1927-2009;
Desmond Tutu, Archbishop, 1931-;
Joannes Gijsen, Bishop, 1932-;
Clive James, TV Host/Author, 1939-;
Oliver North, Colonel, 1943-;
John Mellencamp, Singer, 1951-;

Yo-Yo Ma, Cellist, 1955-;
Jayne Torvill, Skater, 1957-;
Dylan Baker, Actor, 1959-;
Simon Cowell, Businessman, 1959-;
Dida, Footballer, 1973-;
Aaron Ashmore, Actor, 1979-;

Shawn Ashmore, Actor, 1979-.

People died today:
Pope Mark, ???-336;
Charles the Simple, 879-929;

Louis of Praet, 1488-1555;
Edgar Allan Poe, Author, 1809-1849;
Clarence Birdseye,
Businessman, 1886-1956;
Mario Lanza, Tenor, 1921-1959;
Cyril Cusack, Actor, 1910-1993;

Anna Politkovskaya, Journalist, 1958-2006.

Regular readers of this web site will know that the majority of Forbes magazine is now owned by a group of Asian investors. When we announced this we suggested that no real changes would take place, but says the New York Post 'the New York-based employees of Forbes Media were surprised last Tuesday to find workers ripping down the iconic letters spelling out F-O-R-B-E-S M-A-G-A-Z-I-N-E that had graced the entrance to the eight-story Greenwich Village townhouse for 52 years.' The magazine, in a move planned before the sale moves to Jersey City later this year, where perhaps the staff will be reunited with the letters. For more, click here.

Condé Nast has seen their profits drop by 15.5%. Indeed, profits for the Vogue publisher 'have halved since 2011' says Mark Sweney at Some of the loss can be attributed to the reduction in cover price and also notes Mark 'partly due to the closure of monthly magazine Easy Living.' Anyway it was not all bad news at Vogue towers especially for managing director of Conde Nast UK Nicholas Coleridge who 'saw his pay rise to almost £1,000,000' but is we are sure worth every penny, especially when you consider the pay of other people at the top of various publications around the world. For more, click here.

'Mimi Turner, communications director at Northern & Shell' has left the building after an argument with company owner Richard Desmond. Lots of rumors, none of which we shall repeat here... but click here for more.

'With the relaunch of Bloomberg Politics this week, Bloomberg is extending Businessweek’s polarizing design aesthetic further into the Web' says Ricardo Bilton at and he proffers the question 'should publishers take Web design cues from print?' For the answer, click here.

The European Magazine Media Association has said goodbye to former publisher of The Economist and Prospect magazine, David J. Hanger who says ' has stepped down as President' to make room for 'Auke Visser, former CEO of Sanoma Men’s Magazines, who has spent 17 years as the President of the Dutch Magazine Publishing Association (NUV).' For more, click here.

The auditing body in the United Kingdom (Yes, it is still united, Scotland said "no") has granted accreditation to 'Readly, the all-you-can-read digital magazine subscription service' reports This means 'UK magazine publishers can now count deduplicated first issue views within the Readly platform as Single Copy Sales sold at less than 20% of Basic Cover Price.' Good news for them and good news for readers, for more, click here.

'Piers Morgan has denied a Private Eye story saying he was editor-in-chief of the Sunday Mirror at the time of alleged phone-hacking' reports William Turvill at with Mr. Morgan describing 'the magazine's Street of Shame story from last week as a "hatchet job" and denied any involvement in phone-hacking.' As for the article that has got Mr. Morgan's boxers in a twist, click here for that.

German family-owned media conglomerate Bertelsmann SE has announced it is 'taking full control of Gruner + Jahr, the publisher of Stern magazine, buying the 25.1% it doesn’t yet own of the company from Jahr Holding' says Natlia Drozdiak and Archibald Preuschat at It will all happen at the beginning of next month and say the reporters 'Bertelsmann is paying a three-digit million-euro amount for the stake. Gruner + Jahr recorded annual revenue of €2.1 billion in 2013' and employs over 8,000 staff. 'The printer and publisher Gruner + Jahr reaches readers and users in more than 30 countries with its more than 500 media activities, magazines and digital offerings' says For more of the reporters' story, click here.

Spain investigates Ebola infection.
A senior banker from a UK bank admits conspiracy to defraud over manipulating the key Libor inter-bank lending rate.
The US Supreme Court rejects appeals against gay marriage in five US states, increasing the number where it's legal to 30.
Notorious convicted killer Carlos the Jackal, who carried out attacks in the 1970s and 1980s, is to go on trial again in France for two murders.
US stage star Marian Seldes has died in New York at the age of 86.
Hong Kong student leaders agree to hold formal talks with the Chinese government.

Oct 6th 2014

Today in History: 1723: Benjamin Franklin arrives in Philadelphia, Pennsylvania; 1903: The High Court of Australia sits for the first time; 1979: Pope John Paul II becomes the first pontiff to visit the White House. Holidays and Observances: Teachers' Day (Sri Lanka); Dukla Pass Victims Day (Slovakia).

Day 279 there are 86 days remaining this year.

People born today:
Archduchess Maria Anna
of Austria, 1738-1789;
Louis Philippe I, 1773-1850;
Jenny Lind, Soprano, 1820-1887;
Stan Nichols, Cricketer, 1900-1961;
Carole Lombard, Actress, 1908-1942;

Barbara Castle, Baroness Castle of Blackburn, Politician, 1910-2002;
Thor Heyerdahl, Explorer, 1914-2002;
Richie Benaud, Cricketer, 1930-;
Penny Junor, Journalist, 1949-;

Leslie Moonves, Businessman, 1949-;
Elisabeth Shue, Actress, 1963-;
Ioan Gruffudd, Actor, 1973-;

Carolina Gynning, Model, 1978-;
Bronagh Waugh, Actress, 1982-;
Pizzi, Footballer, 1989-.

People died today:
Ermentrude of Orléans, 823-869;
Elisabeth of France, 1602-1644;
Alfred, Lord Tennyson, Poet, 1809-1892;
Dennis Price, Actor, 1915-1973;

Elizabeth Bishop, Author, 1911-1979;
Hattie Jacques, Actress, 1922-1980;

Anwar Sadat, Politician, 1918-1981;
Bette Davis, Actress, 1908-1989;

Denholm Elliott, Actor , 1922-1992;
Prince Claus of the Netherlands, 1926-2002;
Piet Wijn, Cartoonist, 1929-2010;
Diane Cilento, Actress, 1933-2011;
Albert, Margrave of Meissen, 1943-2012;
B. Satya Narayan Reddy,
Politician, 1927-2012;
Paul Rogers, Actor, 1917-2013;
Nico van Kampen, Physicist, 1921-2013.

Publishers are looking at all manner of things to try and get in a bit more revenue. The most annoying in our opinion, purely as a reader you understand, is publishers playing videos that automatically start when you view the page. Says Ricardo Bilton 'publishers like Slate and Reuters are stuffing video ads inside articles' which 'are tied to scroll behavior, activating only when readers scroll past them.' For more on this really annoying habit, purely as a reader you understand, click here.

'When Amazon CEO Jeff Bezos bought The Washington Post... more than a year ago' scribes Jason Abbruzzese at 'expectations of a digital renaissance for the paper became assumptions. What would one of the most visionary business minds of the Internet age do with something as stodgy and inflexible as a newspaper?' Not much truth be told... 'no grand redesigns or big-name hires' says Jason and 'no plans to immediately end the print edition.' Jo what gives? Click here to learn more.

Meredith Rollins the editor-in-chief of Redbook talks about how the magazine has evolved for the new millennial audience at First published back in 1903 as The Red Book Illustrated the circulation grew to over 300,000 in just two years. Redbook is one of the 'Seven Sisters', a group of magazines which have traditionally been aimed at married women who are homemakers with husbands and children, rather than single and working women, but is this now changing? For more, click here.

Jeffries Blackerby
Joins travel + Leisure

Entertainment Weekly
Adds Three

Biden says sorry to UAE over Syria.
BB King axes tour after falling ill. Hong Kong back at work as protests dwindle. Deadly typhoon Phanfone batters Japan. MH370 search resumes in Indian Ocean
Brazilian President Dilma Rousseff will face centre-right Aecio Neves in an election run-off
A crew from the BBC motoring show Top Gear has left an Argentine province after being denied permission to film by local authorities who said one of its cars had a licence plate which alluded to the Falklands War.
Haiti's former ruler Jean-Claude "Baby Doc" Duvalier has died of a heart attack in the capital Port-au-Prince.
The Curious Incident of the Dog in the Night-Time has opened on Broadway, to stellar reviews.
A Sky News report in which Colin Brazier rummaged through belongings at the MH17 plane crash site in Ukraine has escaped censure by Ofcom.

Order cards are so important and there are lots of theories about them. Almost everyone has an opinion and some of them are even based on test results! Get the Straight Talk from Elaine... Click here to read more....

Cookies, automatic videos, it all sucks! Click here to read.

We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.

Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....

On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....

The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....

Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....

An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,

Publishers need to address the USPS's suggested increase before it is too late. Click here to read,

Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....

Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....

How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....

Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!

Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....

Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.

How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....

While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!

Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!

For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....

Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....

Enjoy and benefit from this exclusive article for written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.

Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.

To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.

Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.

When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...

5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....


Not sure who is handling the promotions over at Vegetarian Times, but whoever it is, they are doing a great job.

In our last issue we got a renewal reminder informing us we had only one issue left.

There is a sticker on the outer envelope to remove and put on the order card inside. Good copy pointing out 'Last Chance for Maximum Savings!' and also a rather intriguing $25,000 Prize Number. Inside is a four color brochure just for good measure. These people obviously know the value of renewals. Click on any of the images above to see larger samples.

The original order was placed through Publishers Clearing House and sweeps sold, means sweeps renewed, and this is what the prize being offered is all about. Excellent technique.

Also, since we were looking at the current issue of Vegetarian Times, well done for including not one, not two, but three insert cards in the magazine.

Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.

Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.

Click on the image above for a larger version.

We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.

We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.


Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.

Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.



We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.


When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.


Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
Now I just have to get a tablet - Christmas is coming!


'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love? (Click on the image to see larger size and also the order form page.


This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.

An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!


To view larger size, click on the above image.

A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.

To view larger size, click on the above image.

Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.

Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.

To view larger size, click on the above image.

A reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.

A reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

This column is reserved for creative.