Useful, accessible information on circulation and audience development for magazine publishing professionals.

March 20th 2018

is the 79th day of the year and there are 286 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia

Texas has been hit by its fifth explosion this month as police hunt a suspected serial bomber.

Prince Harry and Meghan Markle's wedding cake will be made by the owner of a hipster bakery in Hackney.

German Chancellor Angela Merkel said on Tuesday she was pleased that the European Union and Britain had agreed on a Brexit transition deal but added that there were still many challenges to overcome in negotiating Britain's departure from the bloc.

Ant McPartlin is stepping down from his TV work and is to seek rehab following his arrest for suspected drink-driving, his publicist has said. Saturday Night Takeaway will not be going ahead this Saturday.

The Tories are heading for a record all-time low in local elections in London on 3 May, according to an authoritative new analysis.

Former French president Nicolas Sarkozy is being held by police in connection to alleged campaign funding from late Libyan dictator Muammar Gaddafi.

Facebook is holding an open meeting for all employees following allegations that data belonging to its users was harvested by Cambridge Analytica. To show how seriously this matter is being taken by senior management, Mr Zuckerberg will not be present to lead Tuesday's meeting.

Police have lost track of 485 registered sex offenders across Britain including rapists and pedophiles.

Twenty three expelled Russian diplomats and their families left the embassy in London and headed back to Moscow on Tuesday in the deepest crisis in Russian-British relations since the Cold War sparked by a nerve agent attack in England.

Chinese President Xi Jinping told self-ruled Taiwan on Tuesday that it would face the "punishment of history" for any attempt at separatism.

Actress and liberal activist Cynthia Nixon, one of the stars of the hit television series "Sex and the City," announced on Monday she would run for governor of New York, challenging incumbent Andrew Cuomo for the Democratic nomination.

An Australian court on Tuesday threw out part of News Corp's defense against a defamation lawsuit by Geoffrey Rush, a win for the Oscar-winning actor who objected to a series of newspaper articles accusing him of inappropriate conduct.

Soccer officials from the United States, Mexico and Canada said on Monday they were unconcerned about any anti-American feeling as they began their final push to host the 2026 World Cup.

The world's last surviving male northern white rhino has died after months of poor health, his carers said.

India has confirmed the deaths of 39 construction workers kidnapped by Islamic State militants (IS) in Iraq.

Former Beatle Richard Starkey Ringo Starr received his knighthood
from Prince William... who is not a former Beatle.

Fifth Harmony have announced they're going to be taking a break to focus on their solo careers.

U.S. President Donald Trump has called for drug traffickers to face the death penalty as part of his plan to combat the U.S. painkiller-addiction epidemic.

A giant inflatable duck could be heading home after blowing away from a beach in Western Australia last week. Daphne the duck, set to play a part in an annual ocean swimming competition, went missing on 11 March off Coogee Beach in Perth. After a week-long search, and reported sightings hundreds of miles away, Daphne has popped up not far from where she blew away.

43 BC – Ovid, Roman poet (d. 17)
1469 – Cecily of York (d. 1507)
1615 – Dara Shikoh, Indian prince (d. 1659)
1737 – Rama I, Thai king (d. 1809)

1805 – Thomas Cooper, British poet (d. 1892)
1811 – Napoleon II, French emperor (d. 1832)
1856 – John Lavery, Irish painter (d. 1941)
1882 – Harold Weber, American golfer (d. 1933)
1917 – Vera Lynn, English singer

1922 – Ray Goulding, American actor and screenwriter (d. 1990)
1931 – Hal Linden, American actor, singer, and director

1937 – Lois Lowry, American author
1941 – Kenji Kimihara, Japanese runner
1948 – John de Lancie, American actor
1950 – William Hurt, American actor
1957 – Theresa Russell, American actress
1958 – Holly Hunter, American actress and producer

1963 – David Thewlis, English-French actor, director, and screenwriter
1969 – Yvette Cooper, English economist and politician,
Secretary of State for Work and Pensions

1972 – Greg Searle, English rower
1981 – Ian Murray, Scottish footballer
1982 – Terrence Duffin, Zimbabwean cricketer
1989 - Tamim Iqbal, Bangladeshi Cricketer

2017 – David Rockefeller, American billionaire
and philanthropist (b. 1915)
2013 – James Herbert, English author (b. 1943)
2004 – Juliana of the Netherlands (b. 1909)

1997 – V. S. Pritchett, English short story writer, essayist
and critic (b. 1900)
1918 – Lewis A. Grant, American general and lawyer (b. 1828)
1726 – Isaac Newton, English physicist, mathematician, astronomer, and philosopher (b. 1642)
1568 – Albert, Duke of Prussia (b. 1490)
1413 – Henry IV of England (b. 1367)

851 – Ebbo, archbishop of Reims
687 – Cuthbert, Northumbrian (English) monk, bishop
and saint (b. 634)

235 – Maximinus Thrax is proclaimed emperor.

1602 – The Dutch East India Company is established.

1852 – Harriet Beecher Stowe's Uncle Tom's Cabin is published.

1883 – The Paris Convention for the Protection of
Industrial Property is signed.

1915 – Albert Einstein publishes his general theory of relativity.

1922 – The U.S.S. Langley is commissioned as the first United States Navy aircraft carrier.

1942 – World War II: General Douglas MacArthur, at Terowie, South Australia, makes his famous speech regarding the fall of the Philippines, in which he says: "I came out of Bataan and I shall return".

1956 – Tunisia gains independence from France.

1972 – The Provisional I.R.A. car bombing in Belfast kills seven people and injures 148 others in Northern Ireland.

1987 – The Food and Drug Administration approves the anti-AIDS drug, AZT.

1993 – A Provisional I.R.A. bomb kills two children in Warrington, England. It leads to mass protests in both Britain and Ireland.

2003 – Invasion of Iraq: In the early hours of the morning, the United States and three other countries (the UK, Australia and Poland) begin military operations in Iraq.

2012 – At least 52 people are killed and more than 250 injured in a wave of terror attacks across ten cities in Iraq.

2015 – A Solar eclipse, equinox, and a Supermoon all occur on the same day.

Time for these shows to go bye-bye.
Click here to read.

For previous 'And Another Thing' articles, click here.

Double Whammy for TV Guide.
Click here to read.

For previous 'Straight Talk' articles, click here. publishes cartoons from time to time; to check out some of the best, click here.

Day 79 of 365: World Sparrow Day; International Day of Happiness (United Nations); Great American Meatout (United States).
Sean Aylmer is the former editorial director at Fairfax and he has some rather choice, and unkind comments to say about journalists at the company. 'Sean Aylmer... characterized journalists as “a miserable bunch”,' says Vivienne Kelly at Mumbrella and also 'declared the revenue models of Fairfax, News Corp and the free-to-air television networks are broken.'

“Anything I said to the journalists at Fairfax immediately appeared in News Corp publications; we leaked like a sieve. And you’d stand there and say ‘Look, let’s just have this between us, we’re Fairfax rah, rah, rah, let’s not tell anyone’ – and they’re tweeting it as you’re actually talking. It was a really amazing kind of experience”.' There is more from Ms. Kelly and for that, click here.

Staff at Metro will be very happy as sales reached 1,472,437, nearly 8,000 copies more than The Sun who saw their circulation drop y-o-y by 7.98%. Metro, although a freebie will be happy because not only did they sell more, they only produce five issues a week; The Sun's figure include sales of The Sun on Saturday.

The Daily Mail sale fell 11%, with the Mail on Sunday falling nearly 13% at sales of 1,294,214 and 1,244,702 respectively.

The Barclay Brothers are probably hopping mad on their Channel Island home as the Daily Telegraph and Sunday Telegraph fall by 18% and 16.6% respectively, a fall nearly matched by The Sunday People with a drop of 17.9%.

The Mirror group that recently purchased the Express group are also probably not jumping up and down with joy as sales fell on the Daily Mirror by 19% to 567,418; the Sunday Mirror by 20% to 488,609. The Express papers faired better, but still lost around 7% on both the Daily and Sunday Expresses.

Unless you are Rip Van Winkle you cannot have failed to have noticed the hoo-hah currently surrounding data in general, and Facebook and Cambridge Analytica in particular.

'As the mushroom cloud continued to spread over the weekend from Friday evening’s nuclear blast—the news that Facebook provided personal data on more than 50 million users to a Trump-linked data company called Cambridge Analytica' scribes Mathew Igram at the Columbia Journalism Review 'one consistent theme amid the chaos was the increasingly defensive argument from senior Facebook executives.' Their argument being that what happened was not a data breach, and 'that it was a long time ago' says Mr. Ingram.

As Mr. Ingram notes in his article, technically Facebook is correct. 'The data wasn’t obtained as the result of hackers getting access to a database illegally' he says and yes, it happened back in 2014.

Isn't it time for all of us to look at the broader picture and accept the fact that not only are companies collecting data on us, most of us give over the information more than willingly.

Every time you 'like' something on Facebook, you supply data, every time to comment you supply data and sadly, Facebook cannot be trusted to police the data correctly.

There is so much importance on 'data' that companies exist to append data on data that has already been collected. There is nothing wrong in this, and yet, there really must be, because if it was all above board, companies would make opting out of things so much easier - and they don't.

What is criminal here is not what Facebook or Cambridge Analytica did, it is that millions of people willingly handed over their information in the first place.

Cambridge Analytica is a privately held company that combines data mining and data analysis and who once had a vice-president by the name of Steve Bannon. The company makes no pretense of what it is about: "We find your voters and move them to action' says their web site - the keyword here being 'find.'

However, all they are doing is collecting and analyzing data, which is what many publishers and content deliverers are also doing to help increase sales.

The current problem with 'data' will be solved when people stop handing over data, and it is very easy to do, simply refuse. We will all be amazed how quickly things will change.

No matter how reprehensible this all is, you cannot fault a scorpion for stinging you just because it says it won't - you need to remove the sting.

'Kroger Co., the largest supermarket chain in the U.S.,' says 'will remove publications about assault rifles from its stores.'

Not all 'gun' magazines will be removed from the Kroger shelves says spokeswoman Kristal Howard so you can still go to Kroger and get a mild bang for your buck. For more, click here.
Toni McQuilken at was recently at a marketing symposium in Boulder and she says 'one of the key takeaways from the event centered around the generational divide.'

It seems as though 'different age demographics don’t just want different messages, they want different messaging platforms and different forms of communication altogether' says Ms. McQuilken.

In other words, with our tongues planted firmly in our cheeks, we are saying that granny will probably prefer a letter than a text, and something that contains real words, perhaps even with cursive writing rather than initials. Junior would prefer something a little more... modern shall we say L.O.L.

For more, click here.

The deal seems to be that Jessica Diehl is leaving Vanity Fair after having been at the magazine for twelve years. She is off to "pursue other opportunities" and says "working at Vanity Fair has been the most wonderful journey. Over the last 12 years I have worked with some of the greatest creative talents in fashion, film and photography and been lucky enough to be involved in the creation of some of the most memorable imagery of our time." We wish her luck.

Tomorrow's luncheon and discussion on the State of Digital Marketing has been changed. Instead of being at the Princeton Club in the heart of Manhattan, it will now be in the heart of your computer screen as now, due to weather, it is a digital event.

On the hunt for direct connections, publishers turn to registration walls.

March 19th 2018

is the 78th day of the year and there are 287 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia
Brexit Secretary David Davis announces that the E.U. and the U.K. have come to an agreement on protecting citizens rights during the transition period.

Vladimir Putin has swept to a landslide victory to secure a fourth term as Russian President, keeping him in power for six more years.

A Cirque du Soleil performer has died after falling onto a stage at a weekend show in Florida.

A seaside resort in Devon has been cut off after heavy snowfall and hundreds of schools have been shut after the second "Beast from the East" hit Britain.

Inspectors from the world's chemical weapons watchdog on Monday began examining the poison used to strike down a former Russian double agent in England, in an attack that London blames on Moscow.

Turkish forces will not remain in Syria's Afrin and will
leave the region to its "real owners", Ankara's main spokesman said on Monday, after Turkey's military and its Syrian rebel allies stormed the town over the weekend.

Women in Saudi Arabia need not wear headcover or the black abaya - the loose-fitting, full-length robes symbolic of Islamic piety - as long as their attire is "decent and respectful", the kingdom's reform-minded crown prince said.

The Philippines took a step on Monday toward making divorce legal with the lower house of Congress passing a law allowing people to dissolve marriages, despite opposition from the president and bishops in the mainly Roman Catholic country.

1604 – John IV of Portugal (d. 1656)
1816 – Johannes Verhulst, Dutch composer and conductor (d. 1891)
1858 – Kang Youwei, Chinese scholar and politician (d. 1927)
1872 – Anna Held, Polish singer (d. 1918)
1892 – James Van Fleet, American general and diplomat (d. 1992)
1909 – Louis Hayward, South African-born American actor (d. 1985)
1916 – Eric Christmas, English-Canadian actor (d. 2000)
1933 – Phyllis Newman, American actress and singer
1933 – Renée Taylor, American actress, producer, and screenwriter
1947 – Glenn Close, American actress, singer, and producer
1947 – Joe Dolce, American-Australian singer-songwriter and guitarist
1955 – Bruce Willis, German-American actor and producer
1964 – Jake Weber, English actor
1976 – Rachel Blanchard, Canadian actress

2008 – Paul Scofield, English actor (b. 1922)
1982 – Randy Rhoads, American guitarist, songwriter
and producer (b. 1956)
1900 – Charles-Louis Hanon, French pianist and composer (b. 1819)
1721 – Pope Clement XI (b. 1649)
1568 – Elizabeth Seymour, Lady Cromwell,
English noblewoman (b.c. 1518)
1563 – Arthur Brooke, English poet
235 – Severus Alexander, Roman emperor (b. 208)

1279 – A Mongol victory at the Battle of Yamen ends the Song dynasty in China.

1649 – The House of Commons of England passes an act abolishing the House of Lords, declaring it "useless and dangerous to the people of England".

1812 – The Cádiz Cortes promulgates the
Spanish Constitution of 1812.

1885 – Louis Riel declares a provisional government in Saskatchewan, beginning the North-West Rebellion.

1931 – Gambling is legalized in Nevada.

1954 – Joey Giardello knocks out Willie Tory in round seven at Madison Square Garden in the first televised prize boxing fight shown in color.

1958 – The Monarch Underwear Company fire leaves 24 dead and 15 injured.

1966 – Texas Western becomes the first college basketball team to win the Final four with an all-black starting lineup.

1969 – The 385 metres (1,263 ft) tall TV-mast at Emley Moor transmitting station, United Kingdom, collapses due to ice build-up.

2002 – Zimbabwe is suspended from the Commonwealth on charges of human rights abuses and of electoral fraud, following a turbulent presidential election.

2011 – Libyan Civil War: After the failure of Muammar Gaddafi's forces to take Benghazi, French Air Force launches Opération Harmattan, beginning foreign military intervention in Libya.

2016 – Flydubai Flight 981 crashes while attempting to land at Rostov-on-Don international airport, killing all 62 on board.

2016 – An explosion occurs in Taksim Square in Istanbul, Turkey, killing five people and injuring 36.
Time for these shows to go bye-bye.
Click here to read.

For previous 'And Another Thing' articles, click here.

Double Whammy for TV Guide.
Click here to read.

For previous 'Straight Talk' articles, click here. publishes cartoons from time to time; to check out some of the best, click here.

Day 78 of 365: Kashubian Unity Day (Poland); Minna Canth's Birthday (Finland).
Whenever there are mergers, there are layoffs, and according to Julia Manchester at The Hill 'Meredith Corp. is set to lay off between 200 and 300 employees following its merger with Time Inc.,' citing a report in the Wall Street Journal.

Best guess is the jobs being laid off are those jobs duplicated between staff of the old Time Inc. and Meredith. For more, click here.
Not quite, but actually on 'the Hudson Valley offices of Olivet University' says Keith J. Kelly at the New York Post.

The raid was carried out by the Manhattan D.A.'s office, once run by Sam Waterston and the reason for the raid says Mr. Kelly is a probe into 'possible financial ties between the university, World Olivet Assembly, an evangelical church whose members founded the school, and Newsweek Media Group.'

This is just part of a larger investigation affecting the magazine's owners and with all the shenanigans of past happenings, a movie must be in the offing at some point - sadly, no Lennie, but all being well Sam, and Epatha can make cameo appearances. For more, click here.

That is what critics are saying 'after reports a political consultant gained inappropriate access to 50 million users’ data starting in 2014' says David Ingram at Reuters.

Some government officials have said that Facebook should 'police itself' but says Democratic U.S. Senator Amy Klobuchar in a tweet: "it’s clear these platforms can’t police themselves."

'The New York Times and London’s Observer reported on Saturday that private information from more than 50 million Facebook users improperly ended up in the hands of Cambridge Analytica, and the information has not been deleted despite Facebook’s demands beginning in 2015' notes Mr. Ingram which would seem to indicate Amy Klobuchar's assessment would be correct. For more, click here.
is out
of its
with NBCU
and Vox Media.

To be added to the weekly alert, complete the form below. Or click here to send an email.

Content marketing specialists know there is a great return on investments especially when teamed up with a quality telemarketing... Ronen Ben-Dror explores some options. Click here to read.

Native advertising is here to stay, probably. It is a good thing, possibly. So why can't Glen Martin decide whether he likes native or not? Click here to read.

We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.

Just how safe is your data? With so much data held by publishers, could it be "hacked?" Elaine Tyson and Roy Beagley asked the people that know, the fulfillment bureaus themselves. Click here to read.

The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....

Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,

Publishers need to address the USPS's suggested increase before it is too late. Click here to read,

Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....

How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....

When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...

5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....

To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.

Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.

Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....

For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....

To be added to the weekly alert, complete the form below. Or click here to send an email.

Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.

Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!

How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....

While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!

Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....

Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.

Enjoy and benefit from this exclusive article for written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.

Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!

Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....

An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....

Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....

On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....



WWD does good email subscription promotions.  This one is hard to resist.  It’s got a good subject line – “URGENT:  Prices Going up in July.  Lock in Lower Rate Today”.  The email subject line is just like envelope teaser copy – it has to pull prospects into the promotion and this one accomplishes the mission.

The copy and design is clean, colorful and loaded with benefits – the biggest of course is “Beat the prince increase!  Last chance for Current Rate”.

And, if you order with this offer, you can also save 20% on the 6 month online access price and pay only $59.  It looks as if this might actually be a last chance.  And, it’s always good to think a last chance offer might actually be a last chance for something.  This offer was overused in mail efforts – but you don’t see it as often in email. The offer is used to good effect here.

There’s a prominent Subscribe button to make ordering easy.  Following that is a picture of the web site and arrows that call out the features of the site.  Clearly, WWD offers a lot for the money.  And as subscription promotions are all about the offer, this is a winner. To see a larger version of the offer, click here.

This TV Guide gift effort is colorful and loaded with smart ideas – a two for one offer, special donor renewal price, holiday gift cards, multiple premiums and a reply-by date to move prospects along.

This is a very good email offer for a subscription to the print edition of WWD.  There is a lot to recommend the creative.  First, the email looks the way you expect WWD to look – smart, elegant and intriguing.

Second, the copy is filled with proven direct marketing technique.  The headline says “Summer Special for Industry Insiders” and that’s an appeal to the recipient’s ego.  It’s very flattering to be considered an industry insider and to be recognized as such by an industry leader such as WWD is even more appealing.  If done correctly, flattering prospects is a smart move.

There is a very strong subscription offer being made and the email leads with that offer – a 34% price saving on a six month subscription.  Offers drive promotions and it’s important as a marketer to remember that fact. 

You can’t miss the call to action – a GET IT NOW button to order coupled with a prominent respond by date.  This technique generally moves prospects along to order as it creates a fear of missing out.  Direct marketers have used reply by dates for years and years in mailed offers.

There are also benefits offered in addition to the special subscription price – more content, a new, bolder look and “extras” such as daily email of top stories and three issues of Beauty Inc.

This email offer uses smart direct marketing technique developed through many years of print campaign testing and marries it to the immediacy of email.  It’s difficult to ask for more.

We recently received an interesting direct mail package offering a subscription to House Beautiful magazine.  It’s interesting for a number of reasons. Click on the picture below for more details.
The New York Times wants me back - nice. An outer envelope that perforates on the right, left and top which then revels a single order form and a postage paid reply envelope (not shown.) It is an interesting offer '50% off for 16 weeks' - the 50% off I understand, but the 16 weeks has me a tad confused... more than a quarter, less than a half and not quite a third. If it was intended to get me thinking, it did.

I can get all the digital elements my little heart desires and access to Ordering is made easy, I can phone, go online even use the USPS and try and reduce their losses.

Sadly, the reason I canceled my subscription weighs heavier on my mind as does the all-singing, all dancing offer I received, so for the moment NYT - thanks, but no thanks. To enlarge the image on the left, click on the image.
We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.

We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.
Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.

Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.
Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.
We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.
When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.
Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love?
(Click on the image to see larger size and also the order form page.

This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.

An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!


To view larger size, click on the above image.

A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.

To view larger size, click on the above image.
Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.

Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.

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A reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.

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A reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

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Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.

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