Useful, accessible information on circulation and audience development for magazine publishing professionals.

ARTICLES, POVS AND COMMENTARIES.

Content marketing specialists know there is a great return on investments especially when teamed up with a quality telemarketing... Ronen Ben-Dror explores some options. Click here to read.


Native advertising is here to stay, probably. It is a good thing, possibly. So why can't Glen Martin decide whether he likes native or not? Click here to read.


Just how safe is your data? With so much data held by publishers, could it be "hacked?" Elaine Tyson and Roy Beagley asked the people that know, the fulfillment bureaus themselves. Click here to read.


We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.


Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....


On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....


The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....


Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....


An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,


Publishers need to address the USPS's suggested increase before it is too late. Click here to read,


Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....


Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....


How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....


Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!


Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....


Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.


How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....


While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!


Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!


For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....


Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....


Enjoy and benefit from this exclusive article for CircSpot.com written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.


Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.


To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.


Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.


When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...


5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....


July 31st 2015

is the 212th day of the year and there are 153 days remaining until the end of the year.

 
TODAY'S NEWS HEADLINES:
Beijing is chosen to host the 2022 Winter Olympics.

The US dentist who killed a lion in Zimbabwe should be extradited to face charges, the country's environment minister says.

British singer Morrissey says he was "groped" by an airport security officer during a search in San Francisco.

Rocky Horror Show creator Richard O'Brien will play the musical's narrator for a series of special shows, his first UK performances in the role for more than 20 years.

Britain is due to experience its first blue moon in three years as a full moon hangs in the sky for the second time in a month.

NatWest is investigating a potential fault with its online banking system, amid claims some payments to customers haven't arrived.

BORN TODAY:
1737 – Princess Augusta of Great Britain (d. 1813)
1843 – Peter Rosegger, poet (d. 1918)
1886 – Fred Quimby, animator and producer (d. 1965)
1886 – Harry Tate, soccer player (d. 1954)
1911 – George Liberace, violinist (d. 1983)
1921 – Donald Malarkey, sergeant
1929 – Lynne Reid Banks, author
1939 – France Nuyen, actress
1943 – Lobo, singer-songwriter and guitarist
1943 – Sab Shimono, actor
1944 – Geraldine Chaplin, actress
1944 – Jonathan Dimbleby, journalist
1946 – Karen Zerby, cult leader
1947 – Richard Griffiths, actor (d. 2013)
1950 – Lane Davies, actor
1951 – Evonne Goolagong Cawley, tennis player
1951 – Barry Van Dyke, actor and screenwriter
1953 – Jimmy Cook, cricketer and coach
1953 – James Read, actor
1957 – Dirk Blocker, actor
1971 – Christina , actress and stunt woman
1971 – Gus Frerotte, American football player and coach

DIED TODAY:
2012 – Gore Vidal, journalist, author, and screenwriter (b. 1925)

TODAY IN HISTORY:
781 – The oldest recorded eruption of Mount Fuji.

1498 – On his third voyage to the Western Hemisphere, Christopher Columbus becomes the first European to discover the island of Trinidad.

1658 – Aurangzeb is proclaimed Moghul emperor of India.

1741 – Charles Albert of Bavaria invades Upper Austria and Bohemia.

1856 – Christchurch, New Zealand is chartered as a city.

1913 – The Balkan States sign an armistice in Bucharest.

1945 – Pierre Laval, the fugitive former leader of Vichy France, surrenders to Allied soldiers in Austria.

1948 – At Idlewild Field in New York, New York International Airport (later renamed John F. Kennedy International Airport) is dedicated.

1971 – Apollo 15 astronauts become the first to ride in a lunar rover.

2006 – Fidel Castro hands over power to brother Raúl Castro.

LATEST AND ANOTHER THING!
Do those onscreen program promos really work, or is it the Lemming theory taking over?
Click here to read.


For previous 'And Another Thing' articles, click here.
LATEST STRAIGHT TALK
There are a number of programs available that might help you find more subscribers for your magazine. One of them is a polybag ride-along like this one. Click here to read.

For previous 'Straight Talk' articles, click here.

NOT EXACTLY WHAT YOU WANT TO HEAR.
Oh dear, whatsnewinpublishing.co.uk has published some truths on mobile media, which are not exactly uplifting, but, totally honest. For example, the article says 'It’s going to get worse' - not what we want to hear whatsnewinpublishing.co.uk - but as the saying goes, the truth hurts.

Other truths include 'Everyone is a frenemy ' and 'Opinions are drowning out facts.' For more, click here.
ER - AND WE ARE SURPRISED WHY EXACTLY?
'Bon Appétit’s readers like their tomatoes room-temperature and their editorial pure' says Lucia Moses at digiday.com - and she is not wrong.

It's not difficult, or shouldn't be, a food magazine would have some FOOD on its cover, which is why Lucia notes 'this month it had readers gagging when it covered its August issue with a Samsung ad.' Gagging? Projectile vomiting more like it, at least if this household is anything to go by. For more, click here - and don't gag!
A DECISION.
'The Postal Regulatory Commission issued its decision in the remanded phase of the exigency case late yesterday afternoon' reports magazine.org. 'Following closely the mandate from the Court of Appeals, which vacated one part of the Commission’s 2013 decision, the decision allows the exigent surcharge of 4.3% to continue until April 2016. This will provide the Postal Service with an additional $1.2 billion beyond the $2.8 billion originally approved by the Commission in December 2013.' For more, click here.

Rolling Stone Taps
Jason Fine As New Editor


A MESS - BUT IT'S HOT!
Ashley Tisdale appears in a televisual feast called Clipped and is says Tim Baysinger at adweek.com 'the latest celebrity to partner with Digital Media Management in the launch of her own editorial website, TheHauteMess.com.

DMM's media network, DMedia, will operate the site' which basically seems to be built around Ms. Tisdale and her popularity - we hope. For more, and other celebs with websites via DMN, click on Ashley.

Architectural Digest Poaches Saveur’s Digital Director



Mondial:  A Beautiful New Brand Magazine From Rapha




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July 30th 2015
MREDITH MAKES SOME MOOLAH!
Meredith Corporation today reported fiscal 2015 earnings per share of $3.02, compared to $2.50 in the prior year, a 21% increase.

Excluding special items in both years, fiscal 2015 earnings per share were $3.30, compared to $2.80, an 18 percent increase.  Fiscal 2015 revenues rose 9 percent to a record $1.6 billion, including 15 percent growth in advertising revenues.  (See Tables 1-2 for supplemental disclosures regarding non-GAAP financial measures.)

"Fiscal 2015 was a year of strong growth in revenues, profit and cash flow," said Meredith Chairman and CEO Stephen M. Lacy.  "Our Local Media Group delivered the best financial performance in its over 65-year history, and our National Media Group set records in digital advertising and brand licensing revenues.  We aggressively added to our portfolio, including acquiring great local television stations, powerful national brands, and cutting-edge digital properties.  Importantly, we continued to deliver on our Total Shareholder Return strategy by returning cash to shareholders through increased dividends and our share repurchase program."


ELLE CANADA USES VR TECHNOLOGHY.
ELLE Canada's September issue is a wow! The cover, featuring actress Diane Kruger, and all the spreads that go with the article on here 'was filmed using cutting edge virtual reality technology (VR)' reports Masthead. ELLE Canada enlisted Toronto-based PCP VR for its expertise. For more, click here.
The September issue of ELLE Canada hits newsstands on Aug.10 for $2.99.

MORE OF A CASE OF WHEN, RATHER THAN IF... SURELY.
After 19 years at Rolling Stone it seemed almost impossible that Will Dana, the managing editor of Rolling Stone, would not step down 'after a controversial article about a supposed gang rape at the University of Virginia was retracted,' and that day is looming. August 7th says the New York Times and it seems as though Mr. Dana currently has nowhere to go. Jann Wenner 'a founder of the magazine, said that Mr. Dana was “one of the finest editors I have ever worked with,” Mr. Dana and Mr. Wenner both declined to be interviewed' says Ravi Somaiya at nytimes.com. For moe, click here.
TRUMP FREE ZONE.
'The Observer—which is owned by Donald Trump’s son-in-law—has decided against covering Trump’s presidential aspirations' reports Chris O'Shea at adweek.com.

Probably a sound decision because if they publish something nice about the great Trumper, they will be accused of 'carrying water for him (on account of the relationship to our publisher)' says Observer editor Ken Kurson and of course if Mr. Trump says something nasty, (far more likely, surely?), well... damned if you do and damned if you don't.

Frankly if the Observer is a Trump free zone, we're subscribing! For more of Chris's report, click here.

Once upon a time, back in England a 'trump' was a euphemism for a fart. Indeed some parts of the UK, especially up North, still say "excuse me, I just trumped!" Just sharing, you don't get information like this on any old web site you know! (For more on trumping as a bodily function... just in case Mr. Fart, sorry Trump reads this and decides to sue, or worse, talk to CNN about us!)

RISE AND SHINE AND GET ONLINE...

Andrew Neil, (left) has apparently told The Spectator staff to make sure a new story is posted online by 9.00am. The reason, according to Axegrinder at pressgazette.co.uk is because Guido told pressgazette.co.uk they aim to get a story online every day by 9.00am, so anyone want to bet The Spectator staff have now crossed Axegrinder off the annual summer party list?

Today, pressgazette.co.uk noted, Guido did not have a story online by 9.00am, or 10.00am for that matter, and one has to ask what it is Mr. Neil has against the Far East who have to go virtually all day without a story posted at The Spectator because Spectator staff are soundly asleep when the Far East is soundly awake.

Oh well, could be worse, it could be someone would put a picture of The Spectator's chairman on their web site in an old wife-beater shirt (vest for the UK readers) but at least we did not post it until 10.30am Eastern time, more than enough time for The Spectator staff to cut and paste this for their update tomorrow!

July 29th 2015
SNL FINANCIAL NOW BELONGS TO MCGRAW HILL.
McGraw Hill Financial Inc. has purchased SNL Financial for $2.2 billion, that's a couple of "2"s and load of "0"s. 'SNL joins a roster of subsidiaries that also includes Standard & Poor’s Ratings Services, the S&P Dow Jones Indices and Platts' reports Matthew Monks and Matt Scully at insurancejournal.com and note 'the deal will complement McGraw Hill’s data and credit information unit Standard & Poor’s and that division’s Capital IQ' which they purchased over a decade ago. For more, click here.
THEY COME... THEY GO... AND SOME JUST MOVE AROUND, BUT THE SMOKE GOES UP THE CHIMNEY JUST THE SAME.
After removing a post the staff fallout at Gawker continues, William Arkin is off, after taking the buyout says adweek.com and Kyle Anderson and Brittany Kozerski gets new jobs at marie Claire which also welcomes James Morris and Matt McAllester. Meanwhile, Dan Niemi and Beth Williams have also moved, for that news click here. Oh - 'Porter Magazine has tapped Alex White', just saying!
NEW YORK MAGAZINE WAS HACKED...
... and as far as we know it was not Bill Cosby, but in all honesty from Mr. Cosby we don't know much! Anyway, Benjamin Mullin at poynter.org says the site hacking has been claimed by a 'pseudonymous assailant known as “ThreatKing” [as] the attack hit at an inopportune time for New York', just after posting the story about you know who, supposedly doing you know what. For more of Mr. Mullin's mullings, click here. Meanwhile, although Mr. Cosby has remained silent on New York Magazines cover, 'Monique Pressley, the entertainer’s newly enlisted legal representative, appeared Monday on The Tom Joyner Morning Show' and said a few things. For that, click here.

IS THIS REALLY A SURPRISE?
Keith J. Kelly at the New York Post reports 'Condé Nast and Time Inc. set the pace in the first half of the year when it came to recruiting digital readers — at least in terms of percentage growth.' Considering the amount of money these two companies have, we are frankly not that surprised. The overall increase in the first half of 2015 compared to the same period last year is 9.8% and Condé Nast managed 20% and Time 14%. Are we being a bit catty in wondering why the figures for the biggest six publishers are not even better? For more, click here.
COMBINING ART.
ARTNEWS S.A. the art media company with its primary operations in New York, and Brant Publications, Inc. announced terms to combine the two publishing companies' art media assets, creating the world's largest and most influential print and digital publisher of in-depth, comprehensive and scholarly writing, art- related news, information and art business intelligence.

Brant Publication's BMP Media Holdings LLC will become the majority shareholder of ARTNEWS S.A. BMP Media Holding LLC will transfer 100% ownership interest in Art in America, The Magazine Antiques, Modern Magazine and related archives and digital properties to ARTNEWS S.A.

Upon completing the merger of the two companies, ARTNEWS S.A. will maintain Art in America on its current publication schedule of 11 issues a year and will launch a new bundled print subscription offer under the Art in America brand with ARTnews focusing on special themed editions that have proven successful with the readers, such as the best-selling ARTnews issue “The World’s Top 200 Collectors.” The Magazine Antiques and Modern Magazine will continue as quarterly editions.
IS THIS REALLY A SURPRISE?
'Quebecor Media's TVA Group reports that it lost $2.6 million or 6 cents a share in Q2 of 2015. That's an $11.8 million swing from last year's net income' reports canadianmags.blogspot.com.

However, there is good news... 'the company said it expected to see better contributions from the new titles in the 3rd and 4th quarter', the new titles having been purchased a few months back. For more, click here, cliquez ici.
SAP LAUNCHES NEW MAGAZINE.
'Designed to reach C-level executives' Digitalist has been launched by SAP. It will be quarterly and available at all good iPads and Androids near you. For more, click here.

LATEST AND ANOTHER THING!
Do those onscreen program promos really work, or is it the Lemming theory taking over?
Click here to read
.







LATEST STRAIGHT TALK
There are a number of programs available
that might help you find more subscribers for your magazine. One of them is a polybag ride-along
like this one.
Click here to read.

July 28th 2015
DID BILL COSBY BRING DOWN NEW YORK MAGAZINE'S WEB SITE?
Of course not... but something went wrong because 'just hours after New York Magazine posted the striking cover of its latest issue, which features 35 women who have accused Bill Cosby of sexual assault, the publication’s site went down' says Minda Smiley at thedrum.com.

Several people (or it could be one person under several guises) have claimed responsibility. @Vikingdom2016 seemed especially happy at the site's inactivity. The site does now seem to be working again, for more, click here.
BANRUPTCY FILING IN THE GREAT WHITE NORTH.
'SBC Media, home to publications including SBC Surf, SBC Wakeboard, SBC Business and Snowboard Canada magazine, has filed for bankruptcy protection' reports mastheadonline.com and the company issued a statement saying 'Rosen Goldberg Inc. has been appointed to oversee company assets and will be reviewing expressions of interest received from a number of parties.' For more, cliquez ici.
NEW EDITOR AT AD AGE.
Advertising Age announced several staff movements chief among them being Ken Wheaton becoming the new editor of the brand. Mr. Wheaton is not new to the company, in fact he has been there since George W Bush was president. Also having a good day were 'Nat Ives, who becomes executive editor, and Natalie Zmuda, moving to the role of managing editor' says adage.com. For more, click here.
U.S. News & World Report Puts
Greater Focus on Branded Content with
New Managing Editor of BrandFuse.

July 27th 2015
NEW FOR THE UK SHOPPING LIST: DIGITAL MAGAZINES...
'UK supermarket chain Sainsbury’s has launched its own digital newsstand' reports whatsnewinpublishing.co.uk 'with iOS and Android apps available, as well as the ability to buy on its Sainsbury’s Entertainment on Demand website.'

Something like 1,000 titles are, or will be available and the newsstand is being powered by electrodes stuck into a potato... we jest - it's MagazineCloner/Pocketmags. For more click here.

... BUT FOR SOME DIGITAL PROVES DIFFICULT.
Next Issue Media was formed in 2011 and charges $15.00 a month for an all-access pass to about 140 magazines, or you can pay $10 and have limited access - your choice. So, what's the problem? '"No one has heard of us," acknowledges Morgan Guenther, the company’s chief executive officer' reports bloomberg.com, which is not good.

Some "subscriber" services do quite well, Netflix says it has 50,000,000 subscribers and Spotify has 25% of that total, but sadly Next Issue Media only has "hundreds of thousands" opines Morgan.

But, good news is on the way, and for details of that good news, click here. (By the way, just a thought, slightly more magazines might be a good idea - just saying.)


THE STYLISH STYLE MAGAZINE WITH STYLE.



'Vogue is ferociously committed to fashion and is, for many, the final word on all things style' reports Madeleine Morley at aiga.org, but the magazine about style has a certain style of its own and says Madeleine 'has looked elegant since it was first published in 1892 [and] Art director Martin Hoops says he’d never think of an update as a redesign.' For more on the style of the style magazine, click here.

LATEST AND ANOTHER THING!
Do those onscreen program promos really work, or is it the Lemming theory taking over?
Click here to read
.







LATEST STRAIGHT TALK
There are a number of programs available
that might help you find more subscribers for your magazine. One of them is a polybag ride-along
like this one.
Click here to read.
WOMEN DO MAKE MORE THAN MEN...
but sadly not in many places, but one place where the fairer sex does earn more, (now now) is in sales as discussed a while back at Foliomag.com by Michael Rondon.

Says Mr. Rondon 'females out-earn males at every level of Folio:’s 2015 Advertising Sales Salary Survey. The gaps ranged from as little at $300 at the director level to $8,600 for account executives.'

For more, click here.



ANOTHER MONDAY; ANOTHER RUMOR?
This time last week the rumor was that Pearson was selling the FT - and by the end of the week Pearson had indeed sold the Financial Times, albeit without the 50% ownership of The Economist.

This Monday, the rumor is 'The Economist has followed The Financial Times onto the block [and] word is Pearson is talking with the magazine’s other shareholders about taking on greater interest in the group.'

If it was this time last week, we would probably have laughed and scoffed at this report in medialifemagazine.com but we are a week older and a week wiser, so the only real question is, will The Economist be sold before the month is out - i.e.: Friday! For more, click here.
ANOTHER MONDAY; ANOTHER RUMOR?


'Rumors have been circulating that publishing giant Condé Nast could be either merging Self Magazine with Allure or shuttering the fitness publication completely' says fashiontimes.com and not only that, the rumor mill in also a buzz with the thought 'that Condé Nast publication Details could also be merging with GQ' - or may just be shuttered completely. For more, click here.



INGRID SISCHY DIES.
Ingrid Sischy the fashion, art and culture writer has died at Memorial Sloan Kettering Cancer Center of breast cancer, at the age of 63.

Ms. Sischy was a former editor of Interview magazine and 'was one of the first writers to profile figures like Alexander McQueen and Azzedine Alaia. says Kelsey Sutton at capitalnewyork.com.

Since 2008, she had been serving as an international editor of Condé Nast International. For more, click here.

Gawker Media Grabs CTO From Google


PROMOTIONS WE HAVE RECEIVED - AND WHY THEY ARE GOOD (OR BAD?)

We recently received an interesting direct mail package offering a subscription to House Beautiful magazine.  It’s interesting for a number of reasons. Click on the picture below for more details.
The New York Times wants me back - nice. An outer envelope that perforates on the right, left and top which then revels a single order form and a postage paid reply envelope (not shown.) It is an interesting offer '50% off for 16 weeks' - the 50% off I understand, but the 16 weeks has me a tad confused... more than a quarter, less than a half and not quite a third. If it was intended to get me thinking, it did.

I can get all the digital elements my little heart desires and access to nytimes.com. Ordering is made easy, I can phone, go online even use the USPS and try and reduce their losses.

Sadly, the reason I canceled my subscription weighs heavier on my mind as does the all-singing, all dancing offer I received, so for the moment NYT - thanks, but no thanks. To enlarge the image on the left, click on the image.
We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.


We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.
Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.

Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.
people
Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.
people
We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.
people
When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.
people
Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
people
'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love?
people
(Click on the image to see larger size and also the order form page.

This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.

An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!

I AM NOT A
MEDICARE RECIPIENT!


To view larger size, click on the above image.

A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.


To view larger size, click on the above image.
Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.

Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.


To view larger size, click on the above image.
A CircSpot.com reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.

To view larger size, click on the above image.

A CircSpot.com reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

To view larger size, click on the above image.

Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.



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