Useful, accessible information on circulation and audience development for magazine publishing professionals.

ARTICLES, POVS AND COMMENTARIES.

Content marketing specialists know there is a great return on investments especially when teamed up with a quality telemarketing... Ronen Ben-Dror explores some options. Click here to read.


Native advertising is here to stay, probably. It is a good thing, possibly. So why can't Glen Martin decide whether he likes native or not? Click here to read.


Just how safe is your data? With so much data held by publishers, could it be "hacked?" Elaine Tyson and Roy Beagley asked the people that know, the fulfillment bureaus themselves. Click here to read.


We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.


Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....


On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....


The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....


Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....


An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,


Publishers need to address the USPS's suggested increase before it is too late. Click here to read,


Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....


Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....


How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....


Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!


Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....


Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.


How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....


While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!


Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!


For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....


Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....


Enjoy and benefit from this exclusive article for CircSpot.com written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.


Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.


To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.


Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.


When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...


5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....



September 3rd 2015

is the 245 day of the year and there are 120 days remaining until the end of the year.

 
TODAY'S NEWS HEADLINES:
Hungary's leader says the migrant crisis facing Europe is a "German problem" since Germany is where those arriving in the EU "would like to go". UK PM David Cameron faces growing pressure at home and abroad for the UK to take in more of the refugees fleeing to Europe.

This boy was part of a group of 11 Syrians who drowned off the coastal town of Bodrum in Turkey.


The family of a Cardiff man who left the UK to fight with Islamic State has confirmed to Sky News that he has died.

The director of Taylor Swift's new video defends it following criticisms it depicts a whitewashed version of Africa.

Three Irish sisters all give birth on the same day, in the same hospital, while a fourth sister who is also pregnant was days overdue.

A set of sculptures have been placed on the bed of the river Thames, so that they are only visible at low-tide.

Mel Gibson will not be charged over a claim he shoved and abused a photographer who took photos of him and his new girlfriend.

Australia's prime minister has angered some Jewish leaders by suggesting Islamic State militants are worse than the Nazis during World War Two.

BORN TODAY:
1900 – Percy Chapman, English cricketer (d. 1961)
1901 – Eduard van Beinum, Dutch conductor (d. 1959)
1911 – Bernard Mammes, American cyclist (d. 2000)
1912 – Peter Capell, German actor (d. 1986)
1913 – Alan Ladd, American actor and producer (d. 1964)
1926 – Anne Jackson, American actress
1926 – Irene Papas, Greek actress and singer
1927 – Nora Denney, American actress (d. 2005)
1929 – Whitey Bulger, American mobster
1936 – Zine El Abidine Ben Ali, Tunisian politician,
2nd President of Tunisia
1938 – Sarah Bradford, English historian and author
1938 – Caryl Churchill, English-Canadian playwright
1940 – Pauline Collins, English actress
1943 – Valerie Perrine, American model and actress
1944 – Geoff Arnold, English cricketer and coach
1963 – Mubarak Ghanim, Emirati footballer
1963 – Malcolm Gladwell, Canadian journalist and author
1965 – Costas Mandylor, Australian actor
1965 – Charlie Sheen, American actor and producer
1976 – Valeriy V. Afanasiev, Russian ice hockey player
1976 – Ashley Jones, American actress
1976 – Jevon Kearse, American football player
1976 – Vivek Oberoi, Indian actor
1982 – Sarah Burke, Canadian skier (d. 2012)
1986 – Shaun White, American snowboarder and skateboarder
1987 – Chris Fountain, English actor
1987 – Modibo Maïga, Malian footballer

DIED TODAY:
2014 – Zeus, American dog (b. 2008)
1994 – Billy Wright, English footballer and manager (b. 1924)
1658 – Oliver Cromwell, English general and politician (b. 1599)

TODAY IN HISTORY:
1189 – Richard I of England is crowned at Westminster.

1658 – Richard Cromwell becomes Lord Protector of England.

1666 – The Royal Exchange burns down in the Great Fire of London.

1838 – Future abolitionist Frederick Douglass escapes from slavery.

1935 – Sir Malcolm Campbell reaches a speed of 304.331 miles per hour on the Bonneville Salt Flats in Utah, becoming the first person to drive an automobile over 300 mph.

1939 – World War II: France, the United Kingdom, New Zealand and Australia declare war on Germany after the invasion of Poland, forming the Allies.

1944 – Diarist Anne Frank and her family are placed on the last transport train from the Westerbork transit camp to the Auschwitz concentration camp, arriving three days later.



1967 – Dagen H in Sweden: Traffic changes from driving on the left to driving on the right overnight.

1971 – Qatar becomes an independent state.

1997 – Vietnam Airlines Flight 815 (Tupolev Tu-134) crashes on approach into Phnom Penh airport, killing 64.

2004 – The Beslan school hostage crisis ends on its third day with the deaths of over 300 people, more than half of whom are children.

2014 – Heavy monsoon rains and flash floods leave over 200 people dead across India and Pakistan.

LATEST AND ANOTHER THING!
I am fed up of people ripping me off!
Click here to read.


For previous 'And Another Thing' articles, click here.
LATEST STRAIGHT TALK
There are a number of programs available that might help you find more subscribers for your magazine. One of them is a polybag ride-along like this one. Click here to read.

For previous 'Straight Talk' articles, click here.

September 3rd 2015
THE END FOR INTRUSIVE ADS?
'With more consumers using ad blockers, enabled by Apple’s recent move to enable the function on its mobile phones and tablets, some publishers and agencies' are getting concerned at the 'downward spiral of digital ad rates' notes Lucia Moses at digiday.com.

In fact '“It’s a wake up signal for advertisers to try to be more relevant, for publishers to try to not be as obnoxious,” said Ben Kunz, vp of strategic planning at Mediassociates' notes the article which is something circspot.com has been pleased to point out on numerous occasions. As much as we hate to say it, just because a publisher can do a promotion, does not mean it should do the promotion.

Enjoy Lucia's article by clicking here, an article will with forthright views and comments composed in Ms. Moses's elegant style.
DEFINING THE DIGITAL STANDARD.
'Are publishers as proud of their digital editions as their print editions?' is a fair question says D. B. Hebbard at talkingnewmedia.com. Let's be honest do some publishers even know why they are producing a digital edition beyond the "our competitors do, so we have to as well."


D.B. checks into the matter and firstly consults Merriam-Webster for the definition of "standard" and we think it is fair to say none of the definitions currently apply to the publishing world's thinking on digital editions.

Left: Condé Nast’s WIRED; Middle: Time Inc.’s All You; Right: Prss Inc.’s TRVL – which is the ‘standard’?

In fact when you really start to delve into D. B.'s article, you realize pretty darn quickly there are no real standards for the world of digital magazines at all. Even accounting for them in circulation has problems... and for that, you need to click here.


NO MAG THIS MONTH...
NEXT MONTH, WHO KNOWS?
Jim Lombari has told a local radio station in Rhode Island that the monthly RI Local Magazine will not be publishing a September edition - and it seems there is some doubt that October's magazine will make an appearance as well.

The report on providencejournal.com says 'WJAR said it obtained a letter sent to an RI Local employee from the state Department of Labor and Training confirming it received that worker's unpaid wage complaint against the magazine. The station said the letter informs RI Local co-owner Giovanni Feroce of a claim for $3,066. The station said it had not been able to reach Feroce.' For more, click here.
YOU MAY NOT BE ABLE TO GET A MARRIAGE LICENSE IN SOME PARTS OF KENTUCKY...

... what with 'several of the state's county clerks [proclaiming] an unwillingness to issue marriage licenses to gay couples' says Marty Finley at bizjournals.com, but you can get the new magazine "Modern Louisville" 'exploring the culture and lifestyle of the lesbian, gay, bisexual, transgender and questioning community.'

In conjunction with the release of the magazine, a launch party for “Modern Louisville” is scheduled for this evening from 7:00 PM to 10:00 PM at Play Dance Bar, 1101 East Washington Street, Louisville, Kentucky 40206. The public is invited.





Straight Talk
by Elaine Tyson

 

Email Offer from WWD 


This is a very good email offer for a subscription to the print edition of WWD.  There is a lot to recommend the creative.  First, the email looks the way you expect WWD to look – smart, elegant and intriguing.

Second, the copy is filled with proven direct marketing technique.  The headline says “Summer Special for Industry Insiders” and that’s an appeal to the recipient’s ego.  It’s very flattering to be considered an industry insider and to be recognized as such by an industry leader such as WWD is even more appealing.  If done correctly, flattering prospects is a smart move.

There is a very strong subscription offer being made and the email leads with that offer – a 34% price saving on a six month subscription.  Offers drive promotions and it’s important as a marketer to remember that fact. 

You can’t miss the call to action – a GET IT NOW button to order coupled with a prominent respond by date.  This technique generally moves prospects along to order as it creates a fear of missing out.  Direct marketers have used reply by dates for years and years in mailed offers.

There are also benefits offered in addition to the special subscription price – more content, a new, bolder look and “extras” such as daily email of top stories and three issues of Beauty Inc.

This email offer uses smart direct marketing technique developed through many years of print campaign testing and marries it to the immediacy of email.  It’s difficult to ask for more.



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September 2nd 2015
W H SMITH'S ARE BUG-GERED!
'Thousands of magazine subscribers with WHSmith have received emails containing the details of other customers' says the BBC. Names, addresses, phone and other information was sent when a "bug" caused a processing error - well at least they were not hacked! For more, click here.
CONTENT MANAGERS AXED!
Not literally you understand, they have lost their jobs. 'Six staff at a series of daily and weekly newspapers have been made redundant' says David Sharman at holdthefrontpage.co.uk by UK regional publisher Newsquest. The departures of five of the "Wiltshire Six" left the company last week, the one remaining member of staff will leave this Friday.

Notes Mr. Sharman 'the move comes after six redundancies among photographers and the picture desk at the Wiltshire titles were revealed in June.' For more, click here.
THE MAXIM "IF IT ISN'T BROKE.." COULD HAVE APPLIED AT... MAXIM!
'Maxim’s much-ballyhooed overhaul' says Keith J. Kelly at the New York Post 'is falling flat with readers' - never a good thing.

'The number of fashion advertisers has trended up' says Mr. Kelly 'but downplaying the beer-and-babes formula... seems to have left readers’ interest a bit, well, limp.'

So where does the fault lie? probably with former T Style Director Kate Lanphear who redesigned the magazine that was launched earlier this year. For more of Keith's insight, click here.

TALKING OF 'RE-BRANDING'...
'LinkedIn’s miserable messaging tool is getting an upgrade' says Jordan Valinsky at digiday.com.

Frankly we have found LinkedIn more and more annoying and less and less useful and seems to be a shadow of its former self. 'Users will eventually see a new messaging feature that resembles Facebook Messenger’s desktop version' says Jordan and other things are going to be revamped as well - about time frankly. For more, click here.

A GUIDE TO THE NEW NEWSROOM.
Regardless of your views as to whether print is a thing of the past or not, what is not in doubt is the way publishers now have to approach their business. Just as word processors replaced typewriters, faxes replaced telex machine and email and mobile meant almost instant communication it may be time to look at your newsroom. Rachel Raudenbush at digiday.com offers a 'Reader’s Digest guide to integrating the newsroom' that you will find useful and Rachel notes it has 'taken Liz Vaccariello almost four years to completely integrate the newsroom at Reader’s Digest, where she’s editor-in -chief.' Live and learn, click here.

... AND NOW FOR SOME GOOD NEWS FOR THE GREY LADY.
'The good news was that Standard & Poor’s revised its ratings outlook for the New York Times to positive from stable and affirmed its B+ corporate credit rating' says Keith J. Kelly at the New York Post.

That has probably made the powers that be very happy but their hands are tied ever so slightly. Despite getting a better rating the company was also told 'not to make any high-priced debt-financed acquisitions or sizeable share repurchases' says Keith - they have been warned! For more, click here.
JOHN MICKLETHWAIT MOURNS... BUT NOT FOR LONG.
It could probably be described as a funny old day in the Bloomberg neighborhood as 'just hours after around 80 employees were let go' says Hadas Gold at capitalnewyork.com 'John Micklethwait, editor in chief of Bloomberg, laid out a new focus for the media company.' Must have been a tough day for Mr. Micklethwait but we suspect at least 80 people were having a worse day.

Apparently the former Economist editor 'laid out three big ideas' which means the day was not a total loss. For the ideas, click here for Hadas's report.

STANDARD MAIL FLATS: THE CONTROVERSY ENDS... BUT NOT THE PROBLEM.
'The long-standing controversy over the U.S. Postal Service’s money-losing “Standard Flats” mail' reports deadtreeedition.blogspot.ca 'is apparently being tamped down in true Washington fashion.' So, before you even read on you know that the good folks in Washington have basically ignored the whole thing - right? Read on McDuff! - '...not by raising prices, cutting costs, or solving a problem, but by changing a definition.' Hooray! For a moment there were were concerned D. Eadward Tree was actually going to say Washington HAD done something that actually might solve the problem. Thank goodness because frankly the old ticker would probably not stand the shock.

Since it is Washington perhaps the man with the hair, you know who we mean, might do something when he gets into the Trump White House... then again. For more of the report in a far more serious vein, click here.

Gabe Pressman Recalls His ‘Overrated’ Days



GAME, SET AND VROOM!
Meredith Corporation unveiled today an exciting, new partnership with Volvo Cars of North America for the Family Circle Cup, the largest women's-only tennis tournament in the world. In conjunction with Volvo Car's first American plant in South Carolina's Berkeley County, the brand will become the title sponsor for the Family Circle Cup, changing its name to the Volvo Cars Open.

"Family Circle's commitment to women's tennis began in 1973, and the tournament continues to be a premiere event on the WTA tour. Our new relationship with Volvo is a great opportunity for both of our companies to build on and celebrate the tournament's rich history while finding new and exciting ways to expand and grow its reach with our marketing partners," said Tom Harty, President, National Media Group, Meredith Corporation.

He notes that Volvo's decision to create its first United States production facility in South Carolina, and to become title sponsor for the event, will "help to ensure that the tournament and facility along with its broad range of programs remain a vital part of the Charleston community both now and for many years to come."
The tournament aligns with Volvo's core mission and target market. The luxury-car brand has been built up over decades, and is one of the world's best known and respected companies within the vehicle industry. Volvo has also been involved in tennis historically in the past.

"It is a great honor to become the title sponsor of this world-class tournament; one that like Volvo Cars, celebrates passion and performance," said Lex Kerssemakers, President and CEO of Volvo Cars of North America. "As we are establishing our U.S. manufacturing footprint in the Charleston area, this is an ideal way for us to leverage our presence in the community." The Volvo Cars Open is truly an international event for the Charleston area, with players and fans attending from across the globe. The tournament averages 90,000 attendees each year and reaches more than 10 million television viewers worldwide.

"The title sponsorship change is a natural evolution of our event," said Bob Moran, General Manger and Tournament Director of the Volvo Cars Open. "We are an international event with players, fans and viewers from across the globe.   The opportunity for Meredith to partner with a world-class brand like Volvo Cars is a perfect fit." Moran notes that Family Circle and Charleston Tennis will continue to market the event to Meredith's 100 million consumers. The tournament will continue to be owned and operated by Charleston Tennis, LLC, a subsidiary of Meredith Corporation, publisher of Family Circle.  

"Volvo is a welcome addition to the tour and the event continues to be a pioneer in women's professional sports, creating milestones that over the years have directly influenced the popularity of women's professional tennis," said Stacey Allaster, Chairman and CEO, WTA. "The tournament has a roster of past champions that include some of the biggest names in the history of women's tennis including Chris Evert, Martina Navratilova, Tracy Austin, Steffi Graf, Gabriela Sabatini, Martina Hingis, Jennifer Capriati, Venus Williams, Justine Henin and Serena Williams."

The Volvo Cars Open will take place April 2 – 10, 2016 on Daniel Island. Tickets for the 2016 Volvo Cars Open will go on sale Tuesday, September 15, 2015.

MEEET BARRY THE AD BLOCKER.
He works in advertising but is happy to let it be know he BLOCKS ads! Let's get the tar and feathers now shall we? Actually, Barry makes a lot of sense and apart from anything else taught us how to enjoy live television without the ads - life suddenly got brighter as we read his article on digiday.com.

Here at circspot.com we have never thought blocking ads is a bad idea, and Barry, president of The Media Kitchen, installed an ad blocker and 'was shocked how much better the experience was' - WTG Barry! For more of his excellent article, click here.

WE WERE SURPRISED.
CONFESSION! We subscribe to Dr. Oz's magazine, and it is very good too. Full of ideas on how we can get thinner, make our poop more pleasant, do's and don'ts on many, many things and within the front and back covers a good time is to be had by all.

In fact we are having so much fun, we did not even notice there was no supporting web site. That however has changed as the magazine 'is getting online with the launch of DrOzTheGoodLife.com, Hearst Magazines Digital Media announced this week' says Erik Sass at mediapost.com. In all honesty the good wizard, sorry doctor is all over the internet, so much so, the lack of the web site supporting the magazine has never been a problem.

Anyway, lots of good stuff to be had at the site including how we can get thinner, make our poop more pleasant and of course do's and don'ts. For more of Erik's report, click here.

September 1st 2015
ARE PUBLISHERS MISSING THE BOAT ON NATIVE ADVERTISING?
Tim Cain the Managing Director at the Association of Online Publishers certainly seems to think so. Mr. Cain suggests 'consumers are becoming more selective' in an article at whatsnewinpublishing.co.uk and also notes 'the value of premium publishers is increasing. Many publishers are maximizing their content by offering targeted ad placements. But the true return of native advertising remains an untapped opportunity for many' he says.

Mr. Cain suggests that a premium audience needs a premium product which he certainly seems to think native advertising is... and yet in his article there are warnings that if you do not treat native advertising in the right way, it could end up being a problem.

For more, click here.

A MAGAZINE OF... SELFIES!
Frankly the "selfie" craze is happily passing us by but for some it is a way of life. Now Interview magazine 'has melded its heritage of the portrait with technology, to create an Instagram-themed issue featuring eight alternative covers that are essentially self portraits of some of today’s most popular social media celebs' says Alexandra Steigrad at adweek.com. The "celebs" in question include Madonna (is she still a "celeb"?) Miley Cyrus, one of the former Spice Girls, Zayn Malik and someone called Mert Alas which sounds more like a stomach disorder.

Anyway for more on this, which is actually far more interesting than it sounds, click here.
A NEW LOOK COSMO COMING SOON - VERY SOON!
Tomorrow in fact and says John Glenday at thedrum.com 'the refresh is the first tangible results of a marketing and distribution strategy for a suite of titles including Good Housekeeping, ELLE and Harper’s Bazaar.'

New audiences are being sought in a variety of places from work places to cinemas, gyms and shopping centers.

Cosmopolitan UK editor Farrah Storr said '“Women are more brilliant and more demanding than ever before and as a brand Cosmopolitan has to lead the charge.” For more, click here.























August 31st 2015
AD CAMPAIGN TO RUN IN UK NATIONAL NEWSPAPERS PROMOTING AD CAMPAIGNS IN NATIONAL NEWSPAPERS.
'The UK’s leading national newspapers have joined forces for a campaign aimed at promoting the power of newspaper brands to advertisers' reports Jennifer Faull at thedrum.co.uk. The campaign will run in print... and digital version of eighteen newspapers including the Telegraph, Sun, Mail, Guardian and the Independent. The campaign starts on Wednesday and will run until the middle of October. For more, click here.
NEW CHIEF EXECUTIVE AT NEWS CORP.
Rebekah Brooks has been appointed News Corp's new chief executive. She will replace Mike Darcy the current occupier of Ms. Wade's new office.

Stephen Lepotak at thedrum.co.uk says 'Rebekah Brooks is to make a stunning return to News Corp as chief executive of its UK division, a year after being cleared of all charges related to the phone-hacking scandal, according to people familiar with the matter.' Not sure it is "stunning" return... frankly we think most people were pretty much convinced Ms. Brooks would have a job at Mr. Murdoch's company where and whenever she wants it. For more, click here.


NEW DEPUTY EDITOR AT BLOOMBERG PURSUITS...
... and his name is James Gaddy who was most recently employed at the Wall Street Journal.

Mr. Gaddy will report to editor in chief Emma Rosenblum who has been in that position for about eight months. For more, click here.
GOOD AND BAD NEWS FOM BLOOMBERG.
The bad news says Kevin Dugan at the New York Post is 'a big round of layoffs is expected to hit this week' at Bloomberg, but the good news... for some at least... is 'the number of pink slips handed out will likely be lower than previously expected.' The staff redundancies could come as soon as today says Mr. Dugan, and not all the redundancies will necessarily be in New York. For more, click here.

GOOD NEWS FOR ONE PUBLISHER!
That would be Condé Nast's UK managing director Nicholas Coleridge and the good news he is enjoying this bank holiday Monday in the UK is that his pay soared '8 per cent to £1.3m last year as profits at the company's British arm almost doubled' says Cameron Clarke at thedrum.com. Considering pretax profits nearly doubled, sounds to us like Mr. Coleridge deserves every penny. For more, click here.


PROMOTIONS WE HAVE RECEIVED - AND WHY THEY ARE GOOD (OR BAD?)

We recently received an interesting direct mail package offering a subscription to House Beautiful magazine.  It’s interesting for a number of reasons. Click on the picture below for more details.
The New York Times wants me back - nice. An outer envelope that perforates on the right, left and top which then revels a single order form and a postage paid reply envelope (not shown.) It is an interesting offer '50% off for 16 weeks' - the 50% off I understand, but the 16 weeks has me a tad confused... more than a quarter, less than a half and not quite a third. If it was intended to get me thinking, it did.

I can get all the digital elements my little heart desires and access to nytimes.com. Ordering is made easy, I can phone, go online even use the USPS and try and reduce their losses.

Sadly, the reason I canceled my subscription weighs heavier on my mind as does the all-singing, all dancing offer I received, so for the moment NYT - thanks, but no thanks. To enlarge the image on the left, click on the image.
We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.


We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.
Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.

Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.
people
Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.
people
We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.
people
When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.
people
Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
people
'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love?
people
(Click on the image to see larger size and also the order form page.

This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.

An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!

I AM NOT A
MEDICARE RECIPIENT!


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A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.


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Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.

Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.


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A CircSpot.com reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.

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A CircSpot.com reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

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Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.



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