Useful, accessible information on circulation and audience development for magazine publishing professionals.

February 5th 2016

is the 36th day of the year and there are 330 days remaining until the end of the year.

 

TODAY'S NEWS HEADLINES:
Dozens of miners were trapped underground for several hours - and three remain missing - following the collapse of a gold mine in northeastern South Africa.

A new species of tarantula discovered in California has been named after Johnny Cash - could be worse... could haved named it Sue.

Madonna has become embroiled in a war of words over Taiwanese identity after draping herself in the island's flag during a concert in Taipei.

Hillary Clinton and Bernie Sanders have clashed over Wall Street and foreign policy, in the Democratic presidential candidates' first one-on-one debate.

Johnny Depp was honoured at last night's Santa Barbara Film Festival, where he received the Maltin Modern Master Award.

The next few days present your best chance to catch a rare view of five planets lined up in a row across the sky.

Singer-songwriter Maurice White, who founded the band Earth, Wind & Fire, has died aged 74.

British Olympic hopefuls have been warned to take precautions against the Zika virus if they are selected for the Rio Games.

Wikileaks founder Julian Assange should be allowed to walk free and be compensated for his "deprivation of liberty", a UN legal panel has found.

BORN TODAY:
1519 – René of Châlon, (d. 1544)
1650 – Anne Jules de Noailles, French general (d. 1708)
1703 – Gilbert Tennent, Irish minister (d. 1764)
1788 – Robert Peel, English lieutenant and politician, Prime Minister of the United Kingdom (d. 1850)
1876 – Sailor Young. English cricketer (d. 1964)
1889 – Patsy Hendren, English cricketer (d. 1962)
1889 – Ernest Tyldesley, English cricketer (d. 1962)
1900 – Adlai Stevenson II, American soldier, politician, and diplomat, 5th United States Ambassador to the United Nations (d. 1965)
1919 – Red Buttons, American actor and singer (d. 2006)

1920 – Frank Muir, English actor and playwright (d. 1998)
1936 – Norma Thrower, Australian hurdler
1942 – Susan Hill, English author
1947 – Regina Duarte, Brazilian actress
1951 – Russell Grant, English astrologer and author
1953 – Loretta Tofani, American journalist
1960 – Bonnie Crombie, Canadian politician, 6th Mayor of Mississauga
1971 – Sara Evans, American singer-songwriter
1981 – Nora Zehetner, American actress
1981 – Julie Zenatti, French singer and actress

DIED TODAY:
2012 – Sam Coppola, American actor (b. 1932)
2010 – Ian Carmichael, English actor and singer (b. 1920)
1981 – Ella T. Grasso, American politician,
83rd Governor of Connecticut (b. 1919)
523 – Avitus of Vienne, Latin archbishop and saint (b. 470)

TODAY IN HISTORY:
62 – Earthquake in Pompeii, Italy.

1576 – Henry of Navarre abjures Catholicism at Tours and rejoins the Protestant forces in the French Wars of Religion.

1631 – Roger Williams emigrates to Boston.

1778 – South Carolina becomes the second state to ratify the Articles of Confederation.

1818 – Jean-Baptiste Bernadotte ascends to the thrones of Sweden and Norway.

1849 – University of Wisconsin–Madison's first class meets at Madison Female Academy.

1885 – King Leopold II of Belgium establishes the Congo as a personal possession.

1918 – Stephen W. Thompson shoots down a German airplane. It is the first aerial victory by the U.S. military.

1918 – SS Tuscania is torpedoed off the coast of Ireland; it is the first ship carrying American troops to Europe to be torpedoed and sunk.

1919 – Charlie Chaplin, Mary Pickford, Douglas Fairbanks, and D. W. Griffith launch United Artists.

1939 – Generalísimo Francisco Franco becomes the 68th "Caudillo de España", or Leader of Spain.

1958 – A hydrogen bomb known as the Tybee Bomb is lost by the US Air Force off the coast of Savannah, Georgia, never to be recovered.

1958 – Gamal Abdel Nasser is nominated to be the first president of the United Arab Republic.

1976 – The 1976 swine flu outbreak begins at Fort Dix, NJ.

1997 – The so-called Big Three banks in Switzerland announce the creation of a $71 million fund to aid Holocaust survivors and their families.

2008 – A major tornado outbreak across the Southern United States kills 57.


LATEST AND ANOTHER THING!
It is time for American political journalists to do their job.
And Another Thing!

Click here to read.


For previous 'And Another Thing' articles, click here.
LATEST STRAIGHT TALK
To phone or not to phone... it shouldn't be a question!
Click here to read.


For previous 'Straight Talk' articles, click here.

February 5th - Day 36 of 366: National Weatherperson's Day (United States).

February 4th - Day 35 of 366: World Cancer Day
PAPER JOINS READBAG.
Paper 'magazine, famous for its ‘Break the Internet’ Kim Kardashian cover, joins the all-you-can-read digital magazine service founded by former Future plc designer' scribes D.B. Hebbard at talkingnewmedia.com. Paper has made Readbug its only digital outlet and 'joins a host of independent titles' already available. The Readbug service was 'launched in May and now hosts 55 independent magazines, all available digitally. For more, click the covers.

DIGITAL MAGAZINE FIRES JUAN THOMPSON.
Mr. Thompson was a reporter at The Intercept, a digital magazine, but is a reporter no more as he has been fired. In case you have not heard of the magazine, it was, says Julia Carrie Wong at The Guardian 'founded in 2014 by Glenn Greenwald, Laura Poitras and Jeremy Scahill. Greenwald and Poitras are the journalists responsible for initially publishing the Edward Snowden documents detailing revelations of NSA surveillance. The Intercept is the first, and thus far the only, digital magazine published by eBay chairman Pierre Omidyar’s First Look Media.' For more of the rum doings, click here.
MEREDITH THINKING AHEAD.
'Meredith Corp. has considered splitting its broadcast and publishing units, perhaps uniting one with a strategic partner, Chief Executive Officer Stephen Lacy said' reports Advertising Age.

It is just one idea of many apparently and we are sure there are loads of them floating around Meredith towers since the plan to merge with Media General fell through. For more, click here.
FT journalists call off
24-hour strike after new pension deal offer

POSTAL REFORM - FACT OR FICTION?
'Postal Reform is the legislative equivalent to Waiting for Godot' says Erik Cagle at piworld.com in other words 'a lot of talk but no appearance. Not a lot of positives emerged in 2015 on this front, but it wasn’t for a lack of effort.'

There has been a lot of effort by many people over the years, but for some reason it all seems to end up going nowhere. What pases in one place, the house, does not pass in the senate and many good people have tried and failed. So what to do?

Erik notes that 'the last reform package pushed through by Congress in 2006 called for a postal regulatory review in 10 years on the rate-setting process. The exigency rate increase is due to go away in 2016, so efforts will be made by USPS to keep them intact, while mailers will seek to sustain the rollback.' There is a great deal that can and could be done, but will it, click here to discover options.
YOU HAVE TO LAUGH... DON'T YOU?
GQ magazine 'has been fined £10,000 after being found to be in contempt of court as a result of the way a high-profile criminal trial was covered.' The trial in question was the phone-hacking trial and reports Press Gazette 'Conde Nast Publications had been found to be in contempt in November 2015, following a hearing at the High Court in London, and two judges imposed a fine on Thursday.' For more, click here.

THE RRJ IS HERE TO STAY IN PRINT.
The print version of the Ryerson Review of Journalism lives! It took months of consultations and research to come to this conclusion and Tim Falconer, the RRJ instructor said “Obviously I’m pretty happy.” The possibility of closing the publication was never on the cards, although 'the consultations did ask participants what role print, among other platforms, would take in the future' says H.G. Watson, Associate Editor at j-source.ca.

For more, click here.
YANKEE ROLES WITH THE PUNCHES.
'You've got to roll with the punches and adapt to changing times if you want to survive in the world of magazine publishing, according to Yankee Publishing President and CEO Jamie Trowbridge' reports Charles Winokoor at tauntongazette.com. Wise words indeed from the President and CEO of Yankee Publishing who was speaking to 'a crowd of 200 during his keynote speech Wednesday at this year’s 99th Annual Meeting of Taunton Area Chamber of Commerce' scribes Charles. For more, click here. Yankee Publishing publishes Yankee Magazine and The Old Farmer’s Almanac.


February 3rd - Day 34 of 366: Heroes' Day (Mozambique)
THE OLDIES'S OLDIE OF THE YEAR.
And she is an oldie too, something even Miss Scarlett would probably agree with. 'Gone With The Wind actress Olivia de Havilland has been honored by satirical magazine The Oldie' says bbc.co.uk after the 'tongue-in cheek awards were given out by The Oldie' magazine. The annual awards were set up by 'former Private Eye editor Richard Ingrams to take an irreverent stand against ageism.

De Havilland said: "It is deeply gratifying to thus find myself in the company of the Queen Mother, whose record I have long wanted to match as well as that of so many other distinguished recipients." She shared her Oldie of the Year award with 101-year-old former barrister and member of the House of Lords, Jeremy Hutchinson.' For more, click here.

HOW AM I DOING?
In the case of Christopher Cox, editor-in-chief of Harper's, he is not doing too well. In fact 'less than three months into Cox’s tenure' says J. K. Trotter at gawker.com Mr. Cox says “I can confirm that I have been terminated from Harper’s Magazine because of editorial differences with the publisher,” Cox wrote in an email to Gawker on Tuesday. “I’m not prepared to say more than that at this time.”

It does seem as though Mr. Cox was fired from the job he started on November 1st last year by Harper's publisher and CEO John R. MacArthur, and for more details, click here.
AURORA.
'The past year and a half has brought some major structural changes to Condé Nast, where several brands' business operations have merged' writes Emma Bazilian at adweek.com. This includes Glamour taking over 'the business operations of Self' magazine. 'Now,' says Emma 'under the leadership of Glamour publisher and CRO Connie Anne Phillips, the combined Glamour/Self sales network is getting its own name—Condé Nast Aurora.'

Aurora? Why? Click here to find out.
POSITIVE NEWS FOR POSITIVE NEWS.
'Quarterly newspaper Positive News relaunches this week as an 84-page magazine following a £263,000 crowd-funding campaign' says Dominic Ponsford at pressgazette.co.uk.

The figures are pretty impressive with '1,526 readers, journalists and supporters from 33 countries' contributing says Mr. Ponsford.

The publication has 3,500 subscribers but hopes are high this number will nearly triple in the near future. Writes Dominic 'Positive News describes itself as the first publication "dedicated to quality journalism that focuses on progress and possibility"' and we guess there are at least 263,000 reasons for the magazine to believe in both "progress" and "possibility". For more, click here.
CAITLYN COVER A WINNER...
Come on, you know the one, the world went mad when the "Call me Caitlyn" cover hit the newsstands last year. Well Vanity Fair, the magazine with the cover we are talking about 'nabbed the award for Best Cover of the Year from The American Society of Magazine Editors' reports Alexandra Steigrad at wwd.com.

For details of other covers that won in other categories, click here.

...AND TALKING OF COVERS...

David Beckham, former soccer player and husband of one of the former Spice Girls is on the cover of the March edition of British GQ magazine - and there are five different covers - 'photographed by Marc Hom, Inez Van Lamsweerde and Vinoodh Matadin, Nadav Kander and Vincent Peters' says Lorlei Marfil at wwd.com. For more, click here.



DO AS I SAY.... NOT NECESSARILY AS I DO.
'Five magazine media company executives who graced the stage at the Grand Hyatt in Midtown Tuesday night' says Jeremy Barr at adage.com imparted their wisdom on how to 'grow their companies and take advantage of industry-wise disruptions.' It was at the American Magazine Media Conference in New York where the wisdom was shared. Maria Rodale said "Facebook now owns our customer. Amazon owns our customer. Google owns our customer and that's what we have to get back." Wise words indeed, although it may have been wiser not to hand the customers over in the first place.

Says Jeremy 'several of the executives expressed confidence in their strategies, but said that they need to pick up the pace.' "What we have to do is all pull together and act a little bigger than we are, and have a little swagger in our step" said Meredith Corp. CEO Stephen M. Lacy which for some of us conjures up images of Mr. Lacy impersonating John Wayne. For more of what went on,
click here.
'Bloomberg Markets'
Preps Relaunch.

February 2nd - Day 33 of 366: World Wetlands Day (International)
AS IOWANS WENT TO CAUCUS, NEW YORK DISHED OUT THE ELLIES!
New York magazine was the big winner with four Ellies, so called because of the fact their shape resembles an elephant. Other winners included The Hollywood Reporter winning the Special Interest category, Wired in the Design category and Lucky Peach in the Service and Lifestyle category. The Atlantic won magazine of the year.
PREVENTION WILL BE ADVERTISEMENT FREE.
'There is a major change of direction for health and wellness title Prevention' reports Erik Sass at mediapost.com because it is dropping all advertising from its print edition.

The hope is that revenue from subscriptions and newsstand will support the magazine and says Erik 'represents a gamble that consumers will pay more for authoritative health-related content whose integrity is guaranteed — in part, by the absence of paid advertising or other commercial considerations.'

The newsstand price will increase to $4.99 from $3.99 and the subscription rate will increase as well. For more of Erik's story, click here.
A WOMAN? AT ESPN?
ESPN The Magazine is a sports magazine aimed at men, manly sports - sports for men - and now it is edited by - a woman! 'Alison Overholt, the editor of espnW, will add the title of editor-in-chief of the 17-year-old main title' reports Keith J. Kelly. Ms. Overholt will replace 'Chad Millman, who becomes vice president, editorial director, domestic digital content' says Mr. Kelly. So... a woman at the helm of not only 'a' major sports mag, but possibly 'the' sports mag - what next - crying in baseball? Well done Alison, for more of Keith's report, click the balls.


AND TALKING OF WOMEN EDITORS...
Congratulations to Marcia Myers who is the new editor of CQ magazine. "Marcia will help bring new depth to our already authoritative reports on how Congress, the federal government and the states deal with pressing national issues" said CQ Roll Call vp and news director Steve Komarow.

Marcia was once at the 'Baltimore Sun, where she started as a reporter' says Corinne Grinapol at adweek.com and ended up being 'the paper’s deputy managing editor.' Congratulations to Marcia and also to CQ magazine for landing such a respected member of the publishing profession. For more, click here.
AMMC Monday Recap

TRUSTED MEDIA BRANDS NAMES NEW CFO.
Trusted Media Brands, you know them - right? Yes you do.. they used to be the Reader's Digest Association - now you know... anyway, Trusted Media Brands has a new CFO.

Dean Durbin is the CFO we are referring to and he comes to the Readers Digest Association, sorry Trusted Media Brands from 'Cengage Learning, where he also served as CFO' says Chris O' Shea at adweek.com.

Readers Digest Association, sorry Trusted Media Brands president and CEO said 'Durbin was “intelligent, passionate about the business and truly excited about joining our team”.' For more, click here.


LE RELAUNCH!.
'Le Parisian relaunches its digital newspaper app using the Twipe Digital Publishing platform' says D.B. Hebbard at talkingnewmedia.com.
'The new app offers a replica edition of the print newspaper – all ten regional editions plus Aujourd’hui en France – enhanced with reformatted text of the stories inside.' Sounds like a good way to enjoy a cup of café au lait avec croissant to us, for more, mes amies, cliquez ici.



LATEST AND ANOTHER THING!
If you don't drink tea, you really should!
And Another Thing!

Click here to read.

The Economist join Sense to show power of real world marketing.

As much as any newspaper in the world, Britain’s Guardian has been single-minded and aggressive in its belief that conversion to digital distribution and a digital identity was its future and, for that matter, the only future for any newspaper.

The costs of that conviction are now clear: The paper lost almost $120 million last year.

LATEST STRAIGHT TALK
To phone or not to phone... it shouldn't be a question!
Click here to read.


February 1st - Day 32 of 366: World Hijab Day
NEW EDITORIAL DIRECTOR FOR ESQUIRE.
Jay Fielden is his name and he will be replacing David Granger who will vacate his desk at the end of next month.

Mr. Granger has been at the helm of the magazine for nearly 20 years. 'It's not clear what's next for Mr. Granger' says Jeremy Barr at adage.com but he notes that 'under Mr. Granger, Esquire won 16 National Magazine Awards.

Jay Fielden has been the editor at Town and Country since 2011 and Hearst Magazines President David Carey said in a prepared statement "Jay has the intellectual curiosity, appreciation for style and sharp sense of humor that defines the Esquire brand" - good to know, and for more, click here.


A CONDE TALE...
'A few years ago, Anna Wintour, David Remnick and Graydon Carter went to see S. I. Newhouse Jr.,' writes Ravi Somaiya at the New York Times. 'The economy had crashed. The publishing industry was fighting a financial crisis' and 'S. I. Newhouse Jr., the man who turned Condé Nast into a gilded publishing empire' was getting on a bit.

Anna, David and Graydon were concerned, frankly like most of us at the time and 'To succeed, they said 'Condé Nast needed strong creative leadership across its portfolio of disparate magazines.'

As a result of this meeting 'a rash of changes, both cultural and structural' were made 'that have left some in the company reeling." For more, click here.
A RECYCLING TALE...
'Cineplex Magazine and Le Magazine Cineplex have teamed up with Canopy, an environmental not-for-profit organization, in a move that will lead to a more environmentally friendly publication' writes mastheadlone.com.

Both magazines will be 100% printed on recycled paper 'with 85% post-consumer content.'
Given the size of the print run 'Cineplex Magazine prints 750,000 copies of the English magazine and 200,000 of the French each issue,' this as the Queen of the Ponchos would say is a "good thing." For more, cliquez ici.


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foxyform.com

Content marketing specialists know there is a great return on investments especially when teamed up with a quality telemarketing... Ronen Ben-Dror explores some options. Click here to read.

Native advertising is here to stay, probably. It is a good thing, possibly. So why can't Glen Martin decide whether he likes native or not? Click here to read.

We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.

Just how safe is your data? With so much data held by publishers, could it be "hacked?" Elaine Tyson and Roy Beagley asked the people that know, the fulfillment bureaus themselves. Click here to read.

The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....

Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,

Publishers need to address the USPS's suggested increase before it is too late. Click here to read,

Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....

How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....

When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...

5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....

To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.

Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.

Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....

For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....

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complete the form below. Or click here to send an email.
foxyform.com

Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.

Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!

How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....

While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!

Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....

Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.

Enjoy and benefit from this exclusive article for CircSpot.com written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.

Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!

Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....

An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....
 

Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....

On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....

 
     

ARTICLES, POVS AND COMMENTARIES.

PROMOTIONS WE HAVE RECEIVED - AND WHY THEY ARE GOOD (OR BAD?)

This TV Guide gift effort is colorful and loaded with smart ideas – a two for one offer, special donor renewal price, holiday gift cards, multiple premiums and a reply-by date to move prospects along.

This is a very good email offer for a subscription to the print edition of WWD.  There is a lot to recommend the creative.  First, the email looks the way you expect WWD to look – smart, elegant and intriguing.

Second, the copy is filled with proven direct marketing technique.  The headline says “Summer Special for Industry Insiders” and that’s an appeal to the recipient’s ego.  It’s very flattering to be considered an industry insider and to be recognized as such by an industry leader such as WWD is even more appealing.  If done correctly, flattering prospects is a smart move.

There is a very strong subscription offer being made and the email leads with that offer – a 34% price saving on a six month subscription.  Offers drive promotions and it’s important as a marketer to remember that fact. 

You can’t miss the call to action – a GET IT NOW button to order coupled with a prominent respond by date.  This technique generally moves prospects along to order as it creates a fear of missing out.  Direct marketers have used reply by dates for years and years in mailed offers.

There are also benefits offered in addition to the special subscription price – more content, a new, bolder look and “extras” such as daily email of top stories and three issues of Beauty Inc.

This email offer uses smart direct marketing technique developed through many years of print campaign testing and marries it to the immediacy of email.  It’s difficult to ask for more.

We recently received an interesting direct mail package offering a subscription to House Beautiful magazine.  It’s interesting for a number of reasons. Click on the picture below for more details.
The New York Times wants me back - nice. An outer envelope that perforates on the right, left and top which then revels a single order form and a postage paid reply envelope (not shown.) It is an interesting offer '50% off for 16 weeks' - the 50% off I understand, but the 16 weeks has me a tad confused... more than a quarter, less than a half and not quite a third. If it was intended to get me thinking, it did.

I can get all the digital elements my little heart desires and access to nytimes.com. Ordering is made easy, I can phone, go online even use the USPS and try and reduce their losses.

Sadly, the reason I canceled my subscription weighs heavier on my mind as does the all-singing, all dancing offer I received, so for the moment NYT - thanks, but no thanks. To enlarge the image on the left, click on the image.
We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.


We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.
Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.

Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.
people
Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.
people
We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.
people
When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.
people
Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
people
'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love?
people
(Click on the image to see larger size and also the order form page.

This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.

An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!

I AM NOT A
MEDICARE RECIPIENT!


To view larger size, click on the above image.

A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.


To view larger size, click on the above image.
Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.

Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.


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A CircSpot.com reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.

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A CircSpot.com reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

To view larger size, click on the above image.

Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.



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