Useful, accessible information on circulation and audience development for magazine publishing professionals.

ARTICLES, POVS AND COMMENTARIES.

Content marketing specialists know there is a great return on investments especially when teamed up with a quality telemarketing... Ronen Ben-Dror explores some options. Click here to read.


Native advertising is here to stay, probably. It is a good thing, possibly. So why can't Glen Martin decide whether he likes native or not? Click here to read.


Just how safe is your data? With so much data held by publishers, could it be "hacked?" Elaine Tyson and Roy Beagley asked the people that know, the fulfillment bureaus themselves. Click here to read.


We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.


Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....


On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....


The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....


Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....


An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,


Publishers need to address the USPS's suggested increase before it is too late. Click here to read,


Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....


Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....


How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....


Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!


Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....


Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.


How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....


While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!


Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!


For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....


Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....


Enjoy and benefit from this exclusive article for CircSpot.com written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.


Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.


To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.


Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.


When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...


5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....

May 6TH 2015

is the 126th day of the year and there are 239 days remaining until the end of the year.

TODAY'S NEWS HEADLINES:

The co-pilot of the Germanwings plane that crashed in the French Alps appears to have practiced a rapid descent on a previous flight, investigators say.

The Duke and Duchess of Cambridge leave Kensington Palace with four-day-old Princess Charlotte for their Norfolk home, Anmer Hall.

A Saudi-led coalition reportedly carries out dozens of air strikes in north-western Yemen, after Houthi rebels shell a Saudi border town.

Floyd Mayweather says "winners win and losers have excuses" after Manny Pacquiao blamed an injury for his Vegas defeat.

Labour's Ed Miliband goes into the final day of campaigning saying voters have a choice between a prime minister who will put working people first - and one who favors the rich.

BORN TODAY:
1405 – Skanderbeg, Albanian lord (d. 1468);
1501 – Pope Marcellus II (d. 1555);
1574 – Pope Innocent X (d. 1655);
1635 – Johann Joachim Becher (d. 1682);
1911 – Guy des Cars, author (d. 1993);
1911 – Frank Nelson, actor (d. 1986);
1945 – Bob Seger, singer;
1946 – Susan Brown, actress;
1947 – Alan Dale, actor;
1947 – Kit Martin, architect;
1965 – Leslie Hope, actress;
1968 – Worku Bikila, runner;
1986 – Tyler Hynes, actor;
1990 – Danielle Beaubrun, swimmer;
1990 – Caitlin Yankowskas, figure skater;
1991 – Valerio Frasca, Italian footballer.

DIED TODAY:

1910 – Edward VII of the
United Kingdom (b. 1841).

TODAY IN HISTORY:
1536 – King Henry VIII orders English-language Bibles be placed in every church.

1682 – Louis XIV moves his court to the Palace of Versailles.

1835 – James Gordon Bennett, Sr. publishes the first issue of the New York Herald.

1889 – The Eiffel Tower is officially opened to the public at the Universal Exposition in Paris.

1910 – George V becomes King of the United Kingdom upon the death of his father, Edward VII.

1937 – The German zeppelin Hindenburg catches fire and is destroyed within a minute while attempting to dock at Lakehurst, New Jersey. Thirty-six people are killed.

2013 – Three women missing for more than a decade are found alive in the U.S. city of Cleveland, Ohio. Ariel Castro, is taken into custody.

LATEST AND ANOTHER THING!

The problem with the death penalty is the wrong people get to die...
Click here to read. Click here for audio version.


LATEST STRAIGHT TALK

The use of credit can improve response to subscription promotions by 30% to 50%... get some tips from Elaine Tyson on some of best techniques to employ.
Click here to read.



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May 6th 2015
NOT QUITE A 'GOOD THING'...
BUT GIVE IT TIME.
Martha Stewart Living Omnimedia's first full quarter's figure under Meredith's wing was not bad, not great, but not bad. 'Reported Q1 EPS of -$0.05 was, $0.06 worse than the analyst estimate of $0.01 and yes, revenue for the quarter fell to $17,100,000 down over $1,500,000 what every thought it would be, but there was 'a 65% reduction in Publishing segment operating expenses over the prior-year period,' something CEO Dan Dienst seemed reasonably happy about, and with figures like this, his happiness is certainly justified. For more, click here.
STANDING OVATION FOR
CHARLIE HEBDO STAFF.
All in all it was a grand evening, an evening the staff of Charlie Hebdo probably would like not to have been a part off. 'Two members of Charlie Hebdo, the French satirical magazine, took the stage to a thundering standing ovation at PEN American Center’s literary gala on Tuesday night, capping a 10-day debate over free speech, blasphemy and Islamophobia' scribes Jennifer Schuessler at the New York Times.

There was some protests outside the event with a protestor holding a sign that said “Free speech does not deserve death/Abusive speech does not deserve an award” which is somewhat ironic considering a well-known Islamic country currently has locked up Mr. Raif Badawi on a death sentence for exercising his right, or lack thereof, of freedom of speech. For more on the night and Jennifer's excellent report, click away!
EVERGREEN PUBLISHERS WEEKLY.
750,000 pages are going to be digitized which is surely going to be good news for publishers, librarians, booksellers and literary agents everywhere.

The magazine's circulation is fairly small at around 16,000 but there is a wealth of information available that goes back, hopefully, to the magazine's first issue back in 1872. 'The digital archive, which will be fully searchable, will be sold to libraries and made available as gated content accessible to subscribers on PW’s website' says Jim Milliot at publishersweekly.com, and for more details, click here.
MEN'S FITNESS DEAL SEEMS TO HAVE FAILED.
'Talks between Bonnier and American Media Inc. over the sale of Men’s Fitness have broken down' says Keith J. Kelly at the New York Post.
The cost was supposedly in the region of $30,000,000 with Bonnier being the interested purchaser, but reports Mr. Kelly 'Bonnier Publications CEO David Freygang told Media Ink in a phone interview “I gave David [Pecker, CEO of AMI] a call this morning and said we’re not going to pursue it".' For more, click the magazine cover.

 

SECRET FOR SUCCESS.
Kunal Gupta is CEO of Polar says a publisher's way to success is modern advertising and says Mr. Gupta ' 'for years we have used native advertising as a catch-all term for a new trend in advertising we didn’t quite know how to describe.
The problem it seems is we aren’t talking about native advertising at all; we are instead describing the new standard in marketing for digital publishing. It is high time we stopped mincing words, we are talking about modern advertising.' OK, Mr Gupta, you have our attention and if he has yours, click here for more excellent insight.




 


The Year Two Hungry Freelancers Corraled
Elton John.
NEW WEB SITE FOR SAVEUR.
'Saveur magazine is improving on its digital game' says Alexandra Steigrad at wwd.com as today they are due to launch their new web site.

What's new you ask? New coverage for one, new look for another and or course there is lots more... for that, over to Alexandra!
...HAPPY BIRTHDAY DEAR HUFFPO, HAPPY BIRTHDAY TO YOU.
Glamour abounded on Monday as 'Arianna Huffington drew a media Who’s Who to the Gramercy Terrace' says Keith J. Kelly at the New York Post to celebrate ten years of the Huffington Post. Mr. Kelly reports on a rather amusing story from AOL CEO Tim Armstrong recalling his company's deal to purchase HuffoPo - and no we are not going to tell you what it is, but you can find out by clicking here for Mr. Kelly's story.




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May 5th 2015
RAIF BADAWI UPDATE.
Regular readers will be aware of Mr. Badawi, currently in a Saudia Arabian prison for writing a blog that was not exactly complimentary to the government, although accurate. Of late, 'the English Pen has protested for the release of Raif Badawi and his brother in law for the last sixteen Fridays in a row.'
Meanwhile, according to raifbadawi.org 'The Franco-German Journalism Prize is to be awarded to Saudi Arabian Blogger Raif Badawi. The organizers want to support the global efforts to release the 31-year-old. Because of his demand for social liberalization the Internet activist was sentenced last year to ten years imprisonment, 1000 lashes and to pay a fine of 200,000 euros. Raif survived the first 50 lashes in January... with serious injuries.'

On UN World Press Freedom Day, a statement by the UN Deputy High Commissioner on Press and Freedom of Expression read in part 'with the emergence of new media, challenges are sometimes raised regarding who can be considered a “journalist”. From a human rights perspective, this is beside the point. All individuals are entitled to full protection of their human rights, whether the State recognizes them as “journalists” or not; whether they are professional reporters or “citizen journalists”; online or offline. The General Assembly of the United Nations and the Human Rights Committee have also made this point very clear. So yes, “bloggers” and “citizen journalists” deserve protection too. So does Raif Badawi. Alaa Abd El Fattah. And the list goes on and on.'
MANAGING A BPA TELEMARKETING AUDIT by RONEN BEN-DROR.

BPA Worldwide, a not-for-profit organization governed by a tripartite board, has the largest membership of any other media-auditing firm. Since its founding in 1931, BPA has grown to serve more than 2,700 media properties, including more than 1,500 B2B publications and 350-plus consumer magazines. BPA also serves 150 newspapers and more than 550 websites.

The main focus of BPA is the circulation report. The BPA circulation audit is something most publications prepare for every year and results can be obtained within six months of the audit’s completion. The goal of these publications is to prove in their audit that they are conforming to all BPA rules.

Publishers who want to get through audits with greater efficiency are urged to work with telemarketing firms that can quickly and easily conform to all audit requests, including the accurate transfer of files that the BPA will ask for in its audit. This includes transferring the files with the key parameters, which are call date, time, duration, the TRS ID, and most importantly – the Unique ID field.

You should know that the BPA runs their reports across all communication channels/platforms. Should they find a discrepancy in one channel, a red flag is raised and they will require additional records across every other channel. This is why it’s important that all files and processes are managed exceptionally well. Furthermore, if you use more than one vendor and the BPA finds something amiss with that vendor, they'll further scrutinize every other vendor with whom you work.

For publishers with experience going through BPA audits, the most important advice they can offer is to get started on the best foot by working with a reputable telemarketing firm. This means you should be looking at firms with representation on the BPA telemarketing committee. It is these vendors who are known for following the BPA rules and guidelines most strictly. These are firms that take a proactive approach with the BPA.

They understand the calling experience and have solid knowledge of the representative performance and tendencies. Most of these vendors have many years of experience managing campaigns for publishers and dealing with the BPA and all the rules that change over the years.
Here is a short list of suggestions to help you complete the BPA audit in a timely manner:

  • Give your telemarketer the projected dates of the audit and offer any new information from the BPA to your vendor as soon as you get it.

  • Timely audit completions are dependent on getting recordings to the BPA as soon as they ask for them. While the vendor has 21 days to send the recordings, do your best to get those recordings to the BPA faster.

  • Don’t send records the BPA has not asked for, as doing so can slow down the process.

  • Make sure the list of recordings you send is complete.

  • Request written confirmation that your vendors have received your request, then ask for confirmation of the number of recordings sent.

  • Remember that your telemarketer is probably working on audits for other companies as well, so be as accurate, clear and as timely as you can be.


Audit time can be very stressful, but organizations that are prepared and know what to look for can ease their stress and come out of an audit unscathed.


MEREDITH REINVENTS WOOD.

Meredith Corporation has unveiled plans for major consumer enhancements to its popular multiplatform WOOD magazine (www.WOODmagazine.com).

"One of the great things about the WOOD brand is the frequent interaction we have with our very passionate audience," says WOOD magazine Editorial Content Chief Dave Campbell.  "They are an action-oriented group always looking to refine their current skills, as well as learn new ones.  They love new ideas and challenges, and the changes we are making reflect their feedback and will enrich their experiences with the WOOD brand."

The new enhancements include:

• A major redesign of WOOD magazine beginning with the September 2015 issue, readers will receive a "bigger and better" WOOD magazine

There will be more pages of editorial content – including new project plans, more detailed woodworking techniques, and more content from the woodworking community – printed on higher quality paper and redesigned to increase the consumer experience.

• The relaunch of WOODmagazine.com is scheduled for a Fall 2015 debut, the relaunched site will feature responsive design, enhancing the experience for mobile device users. There will be more detailed plans, as well as alternate plan options. Users will also find additional digital models; more instructional videos; and more links to purchase products, plans and supplies. Additional emphasis will be placed on social media, allowing consumers to interact with each other and share photos and ideas.

• A bigger and better "Weekend With WOOD" – In the past two years, woodworkers from 36 states and three countries have flocked to Des Moines to spend a weekend interacting with WOOD magazine's top-notch staff and experience working in its cutting-edge workshop with fellow woodworkers.

The third-annual Weekend With WOOD will be held May 15-17, and has already sold out as 200 loyal fans have registered for this "bucket-list" event. "Just as our loyal audience will benefit from these enhancements, we're excited to share them with our marketing and advertising partners," says Curt Blades, Business Development Director for the WOOD magazine brand.  "There will be increased opportunities to reach motivated and frequent consumers via traditional advertising as well as e-commerce."
WOOD magazine provides reliably accurate, shop-proven project plans, techniques, and reliable product reviews to inspire and inform woodworkers via multiple media platforms and educational events. It is published seven times annually with a cover price of $7.99, and has a rate base of 400,000 – more than double its closest competitor – with over 1.5 million touch points in the WOOD portfolio.  WOODmagazine.com is the leading digital destination for American woodworkers. Its companion sites include www.woodstore.net and www.reviewatool.com. Combined, these sites average more than 600,000 monthly unique visitors and nearly 3.5 million monthly page views.
NATIONAL MAGAZINE AWARDS/LES PRIX DU MAGAZINE CANADIEN



The award for Magazine of the Year is the most prestigious award bestowed upon a Canadian magazine and the 3 finalists for 2014 are Nouveau Projet, The Walrus and Uppercase. Hazlitt, Maclean's and Torontoist have been nominated for Magazine Website of the Year and Tablet Magazine of the Year nominations include Today's Parent, The Kit and Maclean's.
The awards for Magazine of the Year, Tablet Magazine of the Year and Magazine Website of the Year are each judged by a three-member jury comprised of an editor, an art director and a publisher or executive, all of whom are recognized as leaders in the Canadian magazine industry. The awards will be handed out at the fabulous Arcadian Court, 401 Bay St, 8th Floor in Toronto on Friday, June 5, 2015. If you want to attend, click here.
MEN'S FASHION - AND MEN
'Long the runty kid brother of women’s apparel, menswear has been a key growth area for the fashion industry in recent years, but still tends to sit in the shadow of the much larger women’s business' report Erik Sass at mediapost.com.
Let's be honest, most men much prefer wearing the same clothes for as long as possible with the minimum amount of washing - either themselves, or the clothes. But Erik is correct in citing menswear as a 'key growth area.'

Esquire magazine and Axe are planning to 'raise the profile of men’s fashion with a new contest that will highlight promising young designers and their work.' For more, click the cover.

THOMAS R. SHEPHERD HAS DIED.
'Thomas R. Shepard Jr., who as the last publisher of Look magazine oversaw its sudden and rapid descent from record advertising revenue and circulation to its demise, died on Wednesday in Sarasota, Fla. He was 96. The cause was pneumonia, said his son, Thomas III.' For more, head off to the New York Times.

Time Inc. Hires First
Chief Data Officer

First look: two new digital magazines make unusual screenshot and icon choices.


AIR CANADA'S INFLIGHT MAG GOES HIGHER.
'Air Canada’s enRoute magazine has shown a 3% increase in readership in adults 18+ over the past six months' reports mastheadonline.com.


Canada's Print Measurement Bureau says 'enRoute has generated a 37% increase in readership among consumers with a household income of $200,000 or higher' since their Spring study back in 2011. For more positive results, cliquez ici.
NATIONAL GEOGRAPHIC HAPPY.
National Geographic’s Instagram account, @natgeo, is officially the top non-celebrity account on social media and the only media brand among the 20 most popular Instagram accounts. Recently surpassing 17 million followers and 1 billion likes, National Geographic’s account has followers in every country in the world, with over 70 percent from outside the United States. Additionally, more than 75 percent of National Geographic’s followers are millennials. Brian Flood scribes at adweek.com 'national Geographic CEO Gary Knell gets a big smile on his face when he tells people Nat Geo is in the same category as Beyoncé, Justin Bieber, LeBron James and the Kardashians... on Instagram.' (Frankly Mr. Knell we think you should aim higher than the Bieb and the Kardashians, but that is just us...)
Havas Media Group has appointed Christophe Cases as chief executive for Greater China as part of a wider reorganization of its Asia Pacific operations.

May 4th 2015
NEW YORK, NEW YORK,
SO GOOD THEY NAMED IT TWICE...
and the magazine that bears the same name gets published twice - a month. It was a decision made eighteen months ago, and says Nicole Levy at capitalnewyork.com 'influential readers and media industry professionals interpreted the move as a disheartening omen of print's demise.'

Print's demise is yet to occur, some say it never will, but how has New York magazine faired since changing its frequency? Nicole Levy at capitalnewyork.com tells us.
A THRIVING PRINT SCENE.

'Print magazines remain a vital part of a multi layered, interconnected media marketplace' says Steve Black at reviews.libraryjournal.com. 'The new magazines launched in 2014 display publishers’ appreciation of, and commitment to, the value of the printed page' he scribes.

2014 was a good year for magazines and we hope Fleur du Cap Shiraz, with 190 magazines starting up nearly double the number that closed. For more of Mr. Black's report, click here.
DISTRIBUTION CHANGES ON HOLD DOWN UNDER.
'The competition watchdog is looking into proposed changes to magazine supply models after newsagents claimed they still leave them at a competitive disadvantage against supermarkets' says a report at publishersaustralia.com.au.

The program needs to ascertain whether new rules will hold supermarkets to a different standard than newsagents and the changes are the first changes proposed since the 'newspaper and magazine industry was deregulated in 1999.' For more, click here.


TOP GEAR DOES DEAL
Oracom is to launch a French edition of the magazine, called Top Gear France and will hit the newsstands of Paris, and other areas of France later this week. 'Auto Critique is the Japanese publisher behind the launch of Top Gear Japan' says fipp.com and the first Japanese issue is expected to be out in the autumn. For more, click here.
WRAP STORM IN THE UK, NOT SURE WHY...
The big news in the UK is not the birth of a royal baby, but the fact that this week UK residents head to the polls to elect a new parliament. Now, however, 'the local press has been caught up in a pre-election political storm after a four-page wraparound advertising the Conservative Party appeared on several regional newspapers.' The wrap is an advertisement and David Cameron is asking voters to vote for... well him. 'Described by one former weekly editor as “inexcusable,” it features a message from Prime Minister David Cameron urging readers to vote Conservative in next Thursday’s poll' reports David Sharman, although in reading the report it is not clear exactly what it is that is causing the dismay. For more, click here.

TOO MANY CCAs?  

'The U.S. Postal Service is pushing its ability to hire low-paid City Carrier Assistants to the limit – and apparently beyond the limit' says deadtreeedition.blogspot.ca. It seems as though the U.S.P.S. has over 3,000 more City Carrier Assistants than it is allowed and D. Eadward Tree has all the figures to prove it! For more, click here.

AIRLINES MAGAZINES...
Not sure about you, but reading an inflight magazine on an aircraft means the "officially bored" state has finally been attained. Seen all the movies, seen all the TV shows, the radio programs are pretty uninteresting and it is time to either fire peanuts at people to see if they are allergic, or read the inflight magazine. But as the New York Times points out 'as airlines try to distinguish their high-end service with luxuries like private sleeping chambers, showers, butler service and meals from five-star chefs, United Airlines is offering a loftier, more cerebral amenity to its first-class and business-class passengers: elegant prose by prominent novelists.' For more, click here.

Medical Journal of Australia will be shunned by researchers after editor sacked, academic says.

The sacking of journal’s editor, Stephen Leeder, ‘a mistake that is fairly unredeemable’, says public health academic Dr Ken Harvey
.

PROMOTIONS WE HAVE RECEIVED - AND WHY THEY ARE GOOD (OR BAD?)

We recently received an interesting direct mail package offering a subscription to House Beautiful magazine.  It’s interesting for a number of reasons. Click on the picture below for more details.
The New York Times wants me back - nice. An outer envelope that perforates on the right, left and top which then revels a single order form and a postage paid reply envelope (not shown.) It is an interesting offer '50% off for 16 weeks' - the 50% off I understand, but the 16 weeks has me a tad confused... more than a quarter, less than a half and not quite a third. If it was intended to get me thinking, it did.

I can get all the digital elements my little heart desires and access to nytimes.com. Ordering is made easy, I can phone, go online even use the USPS and try and reduce their losses.

Sadly, the reason I canceled my subscription weighs heavier on my mind as does the all-singing, all dancing offer I received, so for the moment NYT - thanks, but no thanks. To enlarge the image on the left, click on the image.
We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.


We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.
Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.

Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.
people
Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.
people
We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.
people
When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.
people
Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
people
'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love?
people
(Click on the image to see larger size and also the order form page.

This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.

An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!

I AM NOT A
MEDICARE RECIPIENT!


To view larger size, click on the above image.

A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.


To view larger size, click on the above image.
Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.

Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.


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A CircSpot.com reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.

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A CircSpot.com reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

To view larger size, click on the above image.

Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.



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