Useful, accessible information on circulation and audience development for magazine publishing professionals.


December 9th 2016

is the 344th day of the year and there are 22 days remaining until the end of the year.

 

TODAY'S NEWS HEADLINES:

The Russian Olympic team corrupted the London 2012 Games on an "unprecedented scale", an independent investigation has found.

South Korea's parliament has voted to impeach President Park Geun-hye and suspend her powers over a corruption scandal.

Rolling Stones frontman Sir Mick Jagger has become a father again at the age of 73.

Ronald Bert Smith Jr. convicted of killing a convenience store clerk more than two decades ago in Alabama was put to death Thursday night, the state’s second execution this year.

Storms are slamming much of the U.S.A. with heavy snow, wind and freezing rain.

Hillary Clinton on Thursday warned about the dangers of fake news... well if anyone would know, it would be her!

John Glenn, the first American to orbit the Earth, has died. He was 95. Glenn was the last living member of the pioneering Mercury 7.

Canadians are getting a raw deal compared to Americans when it comes to a rebate offered by Samsung on its recalled top-loading washing machines.

Actor Judge Reinhold has been arrested at Dallas Love Field Airport after he refused to be screened at a security check point, police said.

The Syrian army pressed an offensive in Aleppo on Friday with ground fighting and air strikes in an operation to retake all of the city's besieged rebel-held east that would bring victory in the civil war closer for President Bashar al-Assad.

Two brothers who were 10 and 11 when they tortured two other young boys in South Yorkshire have been granted lifelong anonymity. The victims were left close to death after being strangled, smashed with bricks, stripped and forced to sexually abuse each other.

BORN TODAY:

1579 – Martin de Porres, Peruvian saint (d. 1639)
1751 – Maria Luisa of Parma (d. 1819)
1813 – Thomas Andrews, Irish chemist and physicist (d. 1885)
1887 – Tim Moore, American actor (d. 1958)
1897 – Hermione Gingold, English-American
actress and singer (d. 1987)
1916 – Kirk Douglas, American actor, singer, and producer

1922 – Redd Foxx, American actor (d. 1991)
1927 – Pierre Henry, French composer
1928 – Joan Blos, American author and educator
1942 – Billy Bremner, Scottish footballer and manager (d. 1997)
1959 – Susan Bullock, English soprano
1966 – Michael Foster, American drummer
1977 – Shayne Graham, American football player
1977 – Imogen Heap, English singer-songwriter and keyboard player

DIED TODAY:

2013 – Eleanor Parker, American actress (b. 1922)
1992 – Vincent Gardenia, American actor (b. 1922)

TODAY IN HISTORY:

1425 – The Catholic University of Leuven is founded.

1793 – New York City's first daily newspaper, the American Minerva, is established by Noah Webster.

1851 – The first YMCA in North America is established in Montreal.

1922 – Gabriel Narutowicz is elected the first president of Poland.

1948 – The Genocide Convention is adopted.

1960 – The first episode of Coronation Street, the world's longest-running television soap opera, is broadcast in the United Kingdom... it's still broadcast.

1973 – British and Irish authorities sign the Sunningdale Agreement in an attempt to establish a power-sharing Northern Ireland Executive and a cross-border Council of Ireland.

1992 – American troops land in Somalia for Operation Restore Hope.

2013 – At least seven are dead and 63 are injured following a train accident near Bintaro, Indonesia.

LATEST STRAIGHT TALK
The Good Old Days - Part II.
Click here to read.

For previous 'Straight Talk' articles, click here.


Day 344 of 366: International Anti-Corruption Day

EARLY WARNING:

The annual CircSpot awards will be announced next week. The editors of CircSpot have availed themselves of several bottles of Grey Goose to come up with awards for the most deserving... the less deserving... and those that don't deserve an award, but get one anyway.

Not going to tell you when, you will just have to come back every day to see if they have been announced, but make sure you do check in on Thursday.

Time to lighten up, the holidays approach, a new year and all that tosh!

Next week... awards... it's a good thing!


Day 343 of 366: National Youth Day (Albania)
NEW LIFESTYLE MAGAZINE.
'Former London lawyer Jessica Sammut... has launched into the local and international print market aiming to fill a gap in the women’s magazine market' reports Abigail Dawson at mumbrella.com.au with a new magazine called Mama Disrupt. The magazine is aimed at mothers, but is not a parental advice publication.

Says Ms. Dawson 'the quarterly magazine is available across three platforms: as an app on iTunes, and as a digital version available through the website and print.' For more, click here.
HERE'S THE PROBLEM WITH FAKE NEWS... MOST PEOPLE BELIEVE IT.
'An exclusive Ipsos poll conducted for BuzzFeed News found that 75% of American adults who were familiar with a fake news headline viewed the story as accurate' reports Craig Silverman and Jeremy Singer-Vine at buzzfeed.com.

The main source of fake news that people believe is Facebook according to 'an online survey of 3,015 US adults conducted between Nov. 28 and Dec. 1.' For more, click here


COMPLEX TO CLOSE.
'It's shaping up to be a very rough season for the media industry' says Tyler McCall at fashionista.com because yet another magazine is closing, namely Complex magazine.

Dan Rys at billboard.com says 'the December 2016/January 2017 issue, with Pusha T and Sofia Richie on the cover, would be the magazine's last' and that some staff had been laid off.

It seems as though the product may continue to live on in other formats but this is not entirely clear. Complex was founded as a bi-monthly magazine by fashion designer Marc Ecko in 2002 reported style, pop culture, music and sports with a focus on niche cultures such as streetwear, sneaker culture, hip-hop, and graphic art.

Also ceasing is 'women’s lifestyle magazine Essentials' magazine says Jasper Cox at Press Gazette. The title was launched in the late 1980s. Six people have been made redundant although 'the role of group editor of Essentials' was not affected. For more on this, click here.






Day 342 of 366: International Civil Aviation Day (International)

There was very little doubt as to whom Time's Person of the Year would be, uninspired as the choice may be. 'Time's managing editor Nancy Gibbs called the choice "straightforward"' reports Sky news. Time makes the award annually, it is the 90th time it has done so and is given to a person who has had the greatest influence on events during the course of the year, for good or bad. Louis Nelson at politico.com quotes Nancy Gibbs as saying: “The person of the year, as we always remind people, is the person who has had the greatest influence on events, for better or for worse,” Gibbs said. “The fascinating thing this year is, I've never seen so much agreement over who had the most influence or the most disagreement over whether it was for better or for worse.”
ROLLING STONE IS NOT FINISHED YET... WITH THAT STORY... YOU KNOW THE ONE.
'Instead of accepting a jury's verdict that a Rolling Stone story defamed University of Virginia dean Nicole Eramo' says Ashley Cullins at hollywoodreporter.com 'the magazine is asking the court to throw out the verdict completely.'

If all of this seems rather confusing, that is because it basically is. 'The jury's decision raised eyebrows in both media and law circles' says Ms. Cullins because the magazine was not 'held liable for the original story... but rather a later version which contained an editor's note apologizing for holes in the story.' In fact, if Rolling Stone has just kept quiet they probably would not have been found liable 'at least by this group of jurors' says Ms. Cullins. For more, click here.

Why Google’s algorithms
could spell the return to
AAA marketing.

The Publishing Executive
2016 Top 20
Magazine Printers

MAGAZINE AIMED AT MILLENIAL AUDIENCE TO CLOSE... AFTER LESS THAN YEAR.
'Freesheet current affairs magazine Raconteur has folded after just seven issues' says Jessica Goodfellow at thedrum.com. The founder of the magazine cites lack of advertising as the reason suggesting that his comments at the launch back in March - “Far from being dead, print is alive, kicking – and earning” - may not be the case in this particular market.

It seems as though the decision to close the magazine was guillotine-like namely quick and swift. In fact, reports Ms. Goodfellow, editor Peter Guest wrote 'the title will be “closed permanently” and the decision was “made suddenly, and without my knowledge”.' For more, click here.

WHAT A DIFFERENCE A DAY MAKES.
Yesterday it was announced that Bloomberg Pursuits was ditching its print edition which is sent to over 275,000 'Bloomberg-terminals users' says Keith J. Kelly at the New York Post. Well, the good news is 'nobody is being canned. “We’re deliberately shifting Bloomberg Pursuits to a digital-first brand for our audience of global business decision-makers, which will include a continued commitment to luxury content that will appear across our multiple platforms,” a spokeswoman said.'

For more, click here.
SSSSHHHH... TIME INC IS NOT FOR SALE...
BUT IF IT WERE...
'Hearst Corp. executives' says Keith J. Kelly at the New York Post may be interested in 'Real Simple, InStyle and Cooking Light' magazines and ancillary products. People are talking of 'high-level discussions at Hearst 'but no approach to Time Inc., said one knowledgeable source.'

We wonder what the "high-levelers" at Meredith think of this. For more, click here.

Day 341 of 366: National Day of Remembrance and Action on Violence Against Women (Canada)
FACEBOOK COMBATS FAKE NEWS... UNLESS THE STORY IS A FAKE.
'Facebook appears to be testing a tool designed to help it identify and hide so called “fake news” on the social network' says Alex Hern at The Guardian. Three Twitter users say the tool asks people to rank 'on a scale of one to five the extent to which they think a link’s title “uses misleading language”.'

We guess the higher the vote that a story seems misleading, something will be done. 'It isn't clear how Facebook intends to act on the data it is collecting, or whether it intends to act at all' writes Mr. Hern and it sort of makes you wonder where this will all end. For instance if we had seen a story called "Billionaire with bad hair elected president" we would have wondered about that and if we read "a pensioner had to be dragged to safety inside a shop after an angry goat named Billy went on the rampage" - we'd wonder about that as well... both are true. For more, click here.
WHAT A DIFFERENCE 281 DAYS MAKE.
'These days, it's rare for any publication to double down on print' wrote Jeremy Barr on adage.com 281 days ago, 'but that's just what Bloomberg Pursuits magazine is doing, increasing in frequency to six times a year, starting with its March issue.' Seems a little crazy? Not at all... even the editor was on board: '"the decision to go to six was super exciting to me, because it's more content and more room for us to grow," said Emma Rosenblum, who began editing the magazine in January 2015.'

That was March, this is December and notes Becky Peterson at minonline.com 'Bloomberg Pursuits is folding its print product.' Ms. Peterson quotes not the editor, but a "spokesperson" who says “we’re deliberately shifting Bloomberg Pursuits to a digital-first brand for our audience of global business decision-makers.' Makes you wonder what will happen in the next 281 days doesn't it. For more, click here.

Red Magazine partners with Sofa Workshop to create sofa collection.

GQ campaign promotes performance of wool in sportswear.

Binns Named
Senior Editor
of Apparel.


MPA Report Reveals Magazine Audiences Continue Shift from Desktop to Mobile.


NEW VOICE AT THE VILLAGE.
The Village Voice is to get a new editor. Stephen Mooallem is his name and he is currently at Harper's Bazaar having previously been at Interview magazine. Mr. Mooallem attended the Columbia University - Graduate School of Journalism and Brown University.
CHANGES TO MASTHEAD'S MASTHEAD.
'Masthead has gone through some restructuring' says mastheadonline.com and 'Martin Seto is now the Editor of Masthead' but he will also keep his duties as 'Tech blogger and producer of the COPAs.' Mr. Seto has over 25 years experience in the advertising, publishing and technology industries and is also currently a consultant at Reflex Media and mypuck.com. For more of Masthead's story, cliquez ici.

Snakes on a
Famous Daughter.

Newsstand Sales Slip Another 14 Percent in Q3.


Day 340 of 366:
AGE EDITOR-IN-CHIEF QUITS.
Mark Forbes editor-in-chief of The Age a daily newspaper published in Melbourne, Australia 'has resigned just eight months after he took on the top job,... following sexual harassment claims from two women' scribes Miranda Ward at mumbrella.com.au.


It seems as though he was suspended 'over what is reported to be an allegation of sexual harassment of a junior colleague' says Ms. Ward and when this was made public, 'a second female journalist made a complaint against Forbes.' For more, click here.

HOTEL F&B ACQUIRED.
Hotel F&B magazine, a publication serving lodging and food and beverage professionals in hotels, resorts, and casinos around the world has been purchased by BNP which will be added says Talking New Media to the company's 'Gaming and Hospitality Group.' For more, click here.
JERRY OKABE

We are very sad to learn of the death of Mr. Jerry Okabe.

Apart from being a great friend he was one of the finest people ever to grace the publishing industry. Jerry had time for all, young and old, people new to the business and old professionals like us.

During his career he spent twenty-one years at Miller Freeman and was also employed by Penton Media as well as the BPA. He gained many awards in his career including in 1997 the Angelo R. Venezian award handed out by the NTCFI.

Jerry, a Japanese-American was born in 1953 and raised in Utah and among his many interests were music and he sang in the Mormon Tabernacle Choir for five years. Jerry graduated from the University of Utah with a degree in Communications. Jerry met his wife in Sapporo, Japan and he and Shizuka had three children Michelle Michi, Matthew Makoto and Maryann Mika. When he wasn't working, he could be found relaxing on the beaches of Hawaii and he was a man of many talents including music and calligraphy.

His infectious laugh will be remembered, and missed by many. As the Golden Girls would say, Jerry, thanks for being our friend. Elaine, Karen and Roy.


PASTE THIS IN YOUR DIARIES FOR MARCH...
PASTE MAGAZINE IS BACK IN PRINT.
It will come back as a quarterly next March as 'Paste Quarterly, with the major retro-bonus of a vinyl disc. The first new sampler, colored sea-foam green, will feature 10 artists recorded at Paste Studio in New York' scribes Richard Horgan at adweek.com.

Newsstand price will be $20.00 or you will be able to get a subscription for $70.00, saving $10.00 on the newsstand price. A campaign to raise $100,000 has been launched at Indiegogo although we are not sure if the appearance of the print version is dependent on raising the $100,000 or not.


For more, click here.
Hearst Streamlines Beauty,
Fashion and Entertainment Beats.
Former Race Car Driver Claims
Wine Spectator’s Top Spot.
Snapchat Discover publishers see viewership drop by a third after platform tweaks. The New York Post
says
The New York Times
hates...
New York!
The Observer is
celebrating 225 years.
Daily Mail group refuses to rule out sale of newspaper titles.


To be added to the weekly alert, complete the form below. Or click here to send an email.
foxyform.com

Content marketing specialists know there is a great return on investments especially when teamed up with a quality telemarketing... Ronen Ben-Dror explores some options. Click here to read.

Native advertising is here to stay, probably. It is a good thing, possibly. So why can't Glen Martin decide whether he likes native or not? Click here to read.

We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.

Just how safe is your data? With so much data held by publishers, could it be "hacked?" Elaine Tyson and Roy Beagley asked the people that know, the fulfillment bureaus themselves. Click here to read.

The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....

Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,

Publishers need to address the USPS's suggested increase before it is too late. Click here to read,

Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....

How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....

When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...

5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....

To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.

Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.

Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....

For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....

To be added to the weekly alert, complete the form below. Or click here to send an email.
foxyform.com

Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.

Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!

How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....

While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!

Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....

Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.

Enjoy and benefit from this exclusive article for CircSpot.com written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.

Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!

Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....

An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....
 

Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....

On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....

 
     
LES, POVS AND COMMENTARIES.
PROMOTIONS WE HAVE RECEIVED - AND WHY THEY ARE GOOD (OR BAD?)

 

WWD does good email subscription promotions.  This one is hard to resist.  It’s got a good subject line – “URGENT:  Prices Going up in July.  Lock in Lower Rate Today”.  The email subject line is just like envelope teaser copy – it has to pull prospects into the promotion and this one accomplishes the mission.

The copy and design is clean, colorful and loaded with benefits – the biggest of course is “Beat the prince increase!  Last chance for Current Rate”.

And, if you order with this offer, you can also save 20% on the 6 month online access price and pay only $59.  It looks as if this might actually be a last chance.  And, it’s always good to think a last chance offer might actually be a last chance for something.  This offer was overused in mail efforts – but you don’t see it as often in email. The offer is used to good effect here.

There’s a prominent Subscribe button to make ordering easy.  Following that is a picture of the web site and arrows that call out the features of the site.  Clearly, WWD offers a lot for the money.  And as subscription promotions are all about the offer, this is a winner. To see a larger version of the offer, click here.

This TV Guide gift effort is colorful and loaded with smart ideas – a two for one offer, special donor renewal price, holiday gift cards, multiple premiums and a reply-by date to move prospects along.

This is a very good email offer for a subscription to the print edition of WWD.  There is a lot to recommend the creative.  First, the email looks the way you expect WWD to look – smart, elegant and intriguing.

Second, the copy is filled with proven direct marketing technique.  The headline says “Summer Special for Industry Insiders” and that’s an appeal to the recipient’s ego.  It’s very flattering to be considered an industry insider and to be recognized as such by an industry leader such as WWD is even more appealing.  If done correctly, flattering prospects is a smart move.

There is a very strong subscription offer being made and the email leads with that offer – a 34% price saving on a six month subscription.  Offers drive promotions and it’s important as a marketer to remember that fact. 

You can’t miss the call to action – a GET IT NOW button to order coupled with a prominent respond by date.  This technique generally moves prospects along to order as it creates a fear of missing out.  Direct marketers have used reply by dates for years and years in mailed offers.

There are also benefits offered in addition to the special subscription price – more content, a new, bolder look and “extras” such as daily email of top stories and three issues of Beauty Inc.

This email offer uses smart direct marketing technique developed through many years of print campaign testing and marries it to the immediacy of email.  It’s difficult to ask for more.

We recently received an interesting direct mail package offering a subscription to House Beautiful magazine.  It’s interesting for a number of reasons. Click on the picture below for more details.
The New York Times wants me back - nice. An outer envelope that perforates on the right, left and top which then revels a single order form and a postage paid reply envelope (not shown.) It is an interesting offer '50% off for 16 weeks' - the 50% off I understand, but the 16 weeks has me a tad confused... more than a quarter, less than a half and not quite a third. If it was intended to get me thinking, it did.

I can get all the digital elements my little heart desires and access to nytimes.com. Ordering is made easy, I can phone, go online even use the USPS and try and reduce their losses.

Sadly, the reason I canceled my subscription weighs heavier on my mind as does the all-singing, all dancing offer I received, so for the moment NYT - thanks, but no thanks. To enlarge the image on the left, click on the image.
We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.


We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.
Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.

Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.
people
Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.
people
We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.
people
When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.
people
Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
people
'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love?
people
(Click on the image to see larger size and also the order form page.

This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.

An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!

I AM NOT A
MEDICARE RECIPIENT!


To view larger size, click on the above image.

A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.


To view larger size, click on the above image.
Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.

Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.


To view larger size, click on the above image.
A CircSpot.com reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.

To view larger size, click on the above image.

A CircSpot.com reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

To view larger size, click on the above image.

Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.



Click on the image above for a larger version.