Useful, accessible information on circulation and audience development for magazine publishing professionals.

August 3rd 2017

is the 215th day of the year and there are 150 days remaining until the end of the year.

 


TODAY'S NEWS HEADLINES:

British Airways cabin crew who fly both long and short haul flights will strike for another two weeks during the summer holidays.

Justin Bieber is "taking time" from his career.

The White House has been forced to dial back on claims by President Donald Trump that he received personal telephone calls praising his immigration policies and a speech he made to the Scouts. The claims were actually true in all respects save one, namely he did not actually receive any call praising his immigration policies and his speech.

President Donald Trump grudgingly signed into law new sanctions against Russia on Wednesday.

Andre de Grasse, the triple Olympic sprint medalist, has pulled out of the World Athletics Championships in London with injury

Researchers in England are hoping to help root out modern day slavery in northern India by using detailed satellite imagery to locate brick kilns - sites that are notorious for using millions of slaves, including children.
NASA has a job vacancy and is looking for a planetary protection officer. Skills required include the ability to protect Earth from aliens.

China on Thursday welcomed comments by Secretary of State Rex Tillerson that the United States does not seek to topple the North Korean government.

An Oxford University employee and a US professor are being hunted by police on suspicion of murdering a 26-year-old American man.

South Africa's cabinet said on Thursday it backed a bid by the country's rugby union to host the Rugby World Cup in 2023, having hosted the tournament once in 1995.

Ex-White House communications director Anthony Scaramucci suggested plans for a national online lottery to play golf with Donald Trump or a charity auction to "humanize" the President, in a memo before he was sacked.

Vietnam's government has insisted that a former oil executive reported to be seeking asylum in Berlin has "turned himself in" - a day after Germany accused Hanoi of kidnapping him.


BORN TODAY:

1692 – John Henley, English minister and poet (d. 1759)
1770 – Frederick William III of Prussia (d. 1840)
1817 – Archduke Albrecht, Duke of Teschen (d. 1895)
1872 – Haakon VII of Norway (d. 1957)
1887 – Rupert Brooke, English poet (d. 1915)
1902 – Regina Jonas, German rabbi (d. 1944)
1918 – Larry Haines, American actor (d. 2008)
1921 – Marilyn Maxwell, American actress (d. 1972)
1923 – Jean Hagen, American actress (d. 1977)
1926 – Tony Bennett, American singer and actor
1936 – Edward Petherbridge, English actor
1938 – Terry Wogan, Irish-English radio
and television host (d. 2016)
1941 – Beverly Lee, American singer
1949 – Sue Slipman, English politician
1950 – Linda Howard, American author
1960 – Gopal Sharma, Indian cricketer
1961 – Molly Hagan, American actress
1977 – Tom Brady, American football player
1986 – Charlotte Casiraghi, Monégasque journalist,
co-founded Ever Manifesto



DIED TODAY:
2015 – Coleen Gray, American actress (b. 1922)
2001 – Christopher Hewett, English actor and director (b. 1922)
1995 – Ida Lupino, English-American actress and director (b. 1918)
1949 – Ignotus, Hungarian poet and author (b. 1869)
908 – Burchard, Duke of Thuringia
908 – Egino, Duke of Thuringia
908 – Rudolf I, bishop of Würzburg


TODAY IN HISTORY:

1031 – Olaf II of Norway is canonized as Saint Olaf by Grimketel, the English Bishop of Selsey.

1527 – The first known letter from North America is sent by John Rut while at St. John's, Newfoundland.

1778 – The theatre La Scala is inaugurated.

1795 – Treaty of Greenville is signed.

1936 – Jesse Owens wins the 100 metre dash, defeating Ralph Metcalfe, at the Berlin Olympics.

1948 – Whittaker Chambers accuses Alger Hiss of being a communist and a spy for the Soviet Union.

1960 – Niger gains independence from France.

2004 – The pedestal of the Statue of Liberty reopens after being closed since the September 11 attacks.

2014 – A 6.1 magnitude earthquake kills at least 617 people and injures more than 2,400 in Yunnan, China.

AND ANOTHER THING!
Let Princess Diana rest in peace!
Click here to read.

For previous 'And Another Thing' articles, click here.

LATEST STRAIGHT TALK
The Myths of Circulation.
Click here to read.

For previous 'Straight Talk' articles, click here.
CircSpot.com publishes cartoons from time to time; to check out some of the best, click here.

Day 215 of 365: National Guard Day (Venezuela).
NAKED AROUND THE WORLD
'Australia’s Women’s Health is kicking off the launch of a global issue of the magazine' Women's Health says Zoe Samios at Mumbrella 'which features the same cover and interview with Sofia Vergara across 15 countries.'
The September issue as a nudity theme and features Sofia Vergara sans clothes and said Jacqui Mooney, Women’s Health Australia editor "co-ordinating all of our deadlines was challenging but we worked on that together and just good communication made it work and sharing each of our plans."

So why Sofia Vergara you may be asking? 'According to the magazine’s editor-in-chief, Amy Keller Laird, the team at Women's Health wanted to find a cover star who would appeal to a global audience - as the issue will appear on stands across five continents, in 15 countries - and be empowering.' For more, click here for the report at Mumbrella, or click here for another article on the same subject at Huffington Post.

STAFF CHANGES AT THE NEW REPUBLIC.
The company has announced two internal staff changes. Sarah Jones has been named staff writer, transitioning over from her previous role as social media editor for the organization and Eric Armstrong, who previously served as the New Republic’s social media intern, has been promoted to the position of social media editor.

Prior to joining the New Republic, Jones covered the religious right for the publications of Americans United for Separation of Church and State and Armstrong previously worked as a producer for CNN and in 2008, founded and edited The Moving Arts Film Journal, a digital magazine dedicated to culture and film.
AND ANOTHER THING! - IT IS TIME TO LET DIANA REST IN PEACE - REALLY!
Isn't it time we stopped banging on about Princess Diana? The only effect she ever had on my life was to stop me drinking alcohol at a Neil Diamond concert many years ago because she sat a few rows in front of me, and the police were concerned people would throw their drinks at her. No, I don’t know why the police would think anyone would do that but then when it comes to this lady, thought seems to have been thrown out the window.

She has been dead twenty years this month; people who were not even born when she died have had children themselves. The iPod Nano has come… and gone, as have Pepsi Blue, Al-Jazeera America, terrestrial B.B.C.3, Brian Williams presenting the evening news, Scott Pelley presenting the evening news, Dr. Oz’s monthly mag, Super-Size Fries at McDonald's, ‘no more sales’ at J.C Penny, B2K, Y2K, David Cameron and Barack Obama. Justin Bieber was simply a child who is now simply childish, Gangham Style was a misspelt fabric and did I mention Brian Williams and Scott Pelley presenting the evening news?

Now, here we are, approaching the 20th anniversary of her death and television, radio, magazines and even her sons have all got in on the Diana act.

Princes William and Harry, Bill and Hank to their friends, did a tell-all about their mother on television, which I am told, because I did not see it, the revelations included she was a great mother – was that ever really in doubt? In the United Kingdom this Sunday Channel 4 television is doing their tell-all show that as far as I can tell is mainly a re-hash of what N.B.C. revealed on the tenth anniversary of Diana’s death that was pretty much all we ever knew about the late Princess of Wales.

Rosa Moncton, Penny Junor and Roya Nikkhah have all had something to say, when basically there is nothing more to say; it is time to let this lady rest in peace. It is time for the press to let her rest in peace, it is time for her family to let her rest in peace. I am hopeful that by the time the 50th anniversary comes around, I will be resting in peace because I truthfully cannot take much more of this “cashing in” on the life and death of a very classy, if on occasions ill-advised and certainly mistreated lady – it really is time to stop – now – please!


IN ONE END, OUT THE OTHER.
'Time inc is currently in the process of slimming down' reports the good folks at mediawiredaily.com and we know this because of the number of items they are trying to get rid of, including Sunset magazine, Golf magazine, their fulfillment bureau and also divisions like 'INVNT. But as the company is in the process of doing this, it's also launching new business divisions' says Media Wire Daily and the latest division is 'Sports Illustrated Swimsuit Enterprises, a new business unit built on and around the popular Sports Illustrated Swimsuit franchise.'

Makes sense if you think about it, for more, click here.
MEN'S HEALTH VIDEO.
'Men’s Health is trying to hack the high cost of video' scribes Lucia Moses at digiday.com although if you are a dab hand with an iPhone you may already be Steven Speilberg and just don't know it! Anyway, 'in June, the Rodale publication designated a room in its New York offices as a social video studio and outfitted it with a leather sofa, dumbbells and an air hockey table' says Ms. Moses and hey presto a studio is created. For more, click here.
AC Business Media Makes Two Acquisitions.

Numbers Don’t Lie:  Social Media Versus Podcasting


Day 214 of 365: Paratroopers Day (Russia); Airmobile Forces Day (Ukraine).
NEW MAGAZINE FROM SIGNATURE.
On sale from August 8 in the United Kingdom is Hanazuki magazine from 'specialist children’s publisher, Signature Publishing Ltd.' reports ppa.co.uk.

The cover price on the newsstands will be £3.99 and the magazine will be out monthly. The publication is aimed at children in the seven to nine year-old range and says Michael Kelly, Head of Global Publishing at Hasbro, Signature's partner in this venture: "The Hanazuki magazine will bring the brand to life in a new and immersive way. With its focus on moods and emotional empowerment, Hanazuki is such a unique story. Signature has really captured the very essence of this uniqueness in the magazine, and we are thrilled to be working with them on this exciting project.”

For more, click here.
PRINCE PHILIP HAS DIED.
We are sad to report the Telegraph group in the United Kingdom has reported the death of Prince Philip, husband of the Queen and father of the future king. We are pleased to report the Telegraph 'published an incomplete article online' according to rival publication The Guardian and that the Duke of Edinburgh is actually retiring today and has no plans to drop dead once his final duty has been fulfilled.

There are those that say, erroneously that the Duke of Edinburgh killed Princess Diana, let's hope the Duke manages to last the day out otherwise the Barclay brothers, owners of the Telegraph may well find themselves in new digs... the Tower of London. For more, click here.
Buenos Aires Herald to
close after more than 140
years of publication.
Latina Media scraps magazine issue amidst payroll problems.

IF ANYONE NEEDS ONE... IT'S TIME INC.
For some reason this makes us laugh, which is strange because it is not particularly funny. Keith J. Kelly at the New York Post is reporting that 'Time Inc. is about to name a new C-suite executive — a chief transformation officer.' Well if anyone is trying to transform it is certainly Time Inc., where hardly a week passes by without another bit of the company either going up on the block, being taken off the block, or indeed needing a bigger block.

For more, click here.
NEW PARENTS.
Parents magazine has unveiled a fresh, new look with its September 2017 issue, on sale nationwide August 8. The redesign incorporates a modern logo, lively layouts and photography, and an evolved personality that reflects the candor, humor and confidence of today's mom. The September 2017 cover features Rebecca Minkoff – the fashion designer powerhouse and mother of two – as its Back-to-School Mom star with a personal interview and exclusive photos.

Beginning with the September 2017 issue, the magazine fine-tunes its editorial focus with new sections and columns that tap into all the relevant themes.

Each issue opens with a new section called LET'S GET REAL and there is also a column called YOU'RE WELCOME devoted to the solutions and swag that comes across Parents' editors' desks. Watch this fun page for an ever-changing menu of special surprises and HOME coverage increases from 2 to 5 pages in each issue issue.

ANNEX MEDIA ACQUISITION.
'Annex Business Media has acquired the assets of Swan Erickson Publishing, which include Industrial Products & Process Technology and Process West' reports mastheadonline.com. Says the report 'Michael Swan, owner at Swan Erickson, will work with Annex for the foreseeable future.' Annex Business Media is Canada's largest business-to-business media company with over 60 brands covering a diverse section of media. For more, cliquez ici.

Day 213 of 365: Yorkshire Day (Yorkshire, England); World Scout Scarf Day; Official Birthday and Coronation Day of the King of Tonga (Tonga); Minden Day (United Kingdom); Azerbaijani Language and Alphabet Day (Azerbaijan); Armed Forces Day (Lebanon, China).

Day 212 of 365: Warriors' Day (Malaysia); Ka Hae Hawaii Day (Hawaii, United States); Treasury Day (Poland).
THE INDEPENDENT... PERHAPS NOT QUITE SO INDEPENDENT ANYMORE?
'A Saudi investor has taken a significant stake in the Independent, potentially pumping millions of pounds into the liberal news website' say Graham Ruddick and Mark Sweney at The Guardian. The stake is between 25% and 50% in 'Independent Digital News and Media, the holding company of the Independent' but whether the Sultan has purchased newly available shares or shares from 'Evgeny Lebedev, the owner of the Independent’s parent company, ESI Media' is not clear. For more, click here.

"MIND THE 'PAY' GAP!"
It seems that journalists at the Financial Times DO mind the pay gaps as 'journalists at the Financial Times are holding an emergency union meeting on Wednesday to demand action from management over the fact women are paid considerably less than men at the title' scribes Dominic Ponsford at Press Gazette. This seems to be as a result of the recent announcement by the B.B.C. of what they pay some of their presenters on television and radio.

Says Mr. Ponsford the journalists are also 'seeking greater transparency over salaries paid to top executives – chief executive John Ridding and editor Lionel Barber – which are currently secret.' For more, on what could end becoming a strike for the workers, click here.

Conde Nast to Discontinue Vogue Italia’s Sister Publications.

Justine Bellavita Named Editor in Chief of Vogue International.


AND NEXT UP FOR BID... ONE FULFILLMENT CENTER... SLIGHTLY USED.
Time Inc. seems to be selling anything they can, last week is was a couple of magazines and now, according to Keith J. Kelly at the New York Post 'the word from insiders is that the Tampa, Fla., fulfillment center... is going to be either sold or outsourced, with most of its 700 employees going to Asia.'

Mr. Kelly says that a Time Inc. spokeswoman 'insisted that the company does not presently have plans to send the job[s] overseas' which may well be true but note she did not say "the company will never send the jobs overseas."

Other rumors currently swirling include 'Time... according to a report... in the Wall Street Journal [are] exploring the sale of Time International, its London based magazine group, (formerly known as IPC) publisher of Horse & Hound, Wallpaper and 60 other titles.' For more on all of this, click here.


CHINA IS UPSET...
... no, we don't mean Humpty Trumpty has gone ballistic hurling White House crockery hither and thither. We mean China, the country is upset, at India Today - India Today's magazine's cover to be totally accurate.

It is a very clever cover with China drawn as a mother chicken walking ahead of her chick, which is Pakistan.
What is upsetting the Chinese says Richard Horgan at Adweek is not the fact that their country looks like Colonel Sander's favorite food, it is the fact that 'when the India Today crew drew up the cover, they left Tibet and Taiwan off the China-chicken portion. You can pretty much bet that what China dislikes, Taiwan totally approves of, and that is exactly the case here.

We don't know about you, but sometimes we think it is a good thing to piss off the Chinese, after all if it was not for them, North Korea would be our friend! For more on the cover, chick here... chick here! Joke! Whatever!

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foxyform.com

Content marketing specialists know there is a great return on investments especially when teamed up with a quality telemarketing... Ronen Ben-Dror explores some options. Click here to read.

Native advertising is here to stay, probably. It is a good thing, possibly. So why can't Glen Martin decide whether he likes native or not? Click here to read.

We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.

Just how safe is your data? With so much data held by publishers, could it be "hacked?" Elaine Tyson and Roy Beagley asked the people that know, the fulfillment bureaus themselves. Click here to read.

The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....

Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,

Publishers need to address the USPS's suggested increase before it is too late. Click here to read,

Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....

How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....

When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...

5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....

To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.

Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.

Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....

For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....

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foxyform.com

Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.

Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!

How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....

While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!

Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....

Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.

Enjoy and benefit from this exclusive article for CircSpot.com written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.

Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!

Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....

An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....
 

Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....

On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....

 
     
LES, POVS AND COMMENTARIES.
PROMOTIONS WE HAVE RECEIVED - AND WHY THEY ARE GOOD (OR BAD?)

 

WWD does good email subscription promotions.  This one is hard to resist.  It’s got a good subject line – “URGENT:  Prices Going up in July.  Lock in Lower Rate Today”.  The email subject line is just like envelope teaser copy – it has to pull prospects into the promotion and this one accomplishes the mission.

The copy and design is clean, colorful and loaded with benefits – the biggest of course is “Beat the prince increase!  Last chance for Current Rate”.

And, if you order with this offer, you can also save 20% on the 6 month online access price and pay only $59.  It looks as if this might actually be a last chance.  And, it’s always good to think a last chance offer might actually be a last chance for something.  This offer was overused in mail efforts – but you don’t see it as often in email. The offer is used to good effect here.

There’s a prominent Subscribe button to make ordering easy.  Following that is a picture of the web site and arrows that call out the features of the site.  Clearly, WWD offers a lot for the money.  And as subscription promotions are all about the offer, this is a winner. To see a larger version of the offer, click here.

This TV Guide gift effort is colorful and loaded with smart ideas – a two for one offer, special donor renewal price, holiday gift cards, multiple premiums and a reply-by date to move prospects along.

This is a very good email offer for a subscription to the print edition of WWD.  There is a lot to recommend the creative.  First, the email looks the way you expect WWD to look – smart, elegant and intriguing.

Second, the copy is filled with proven direct marketing technique.  The headline says “Summer Special for Industry Insiders” and that’s an appeal to the recipient’s ego.  It’s very flattering to be considered an industry insider and to be recognized as such by an industry leader such as WWD is even more appealing.  If done correctly, flattering prospects is a smart move.

There is a very strong subscription offer being made and the email leads with that offer – a 34% price saving on a six month subscription.  Offers drive promotions and it’s important as a marketer to remember that fact. 

You can’t miss the call to action – a GET IT NOW button to order coupled with a prominent respond by date.  This technique generally moves prospects along to order as it creates a fear of missing out.  Direct marketers have used reply by dates for years and years in mailed offers.

There are also benefits offered in addition to the special subscription price – more content, a new, bolder look and “extras” such as daily email of top stories and three issues of Beauty Inc.

This email offer uses smart direct marketing technique developed through many years of print campaign testing and marries it to the immediacy of email.  It’s difficult to ask for more.

We recently received an interesting direct mail package offering a subscription to House Beautiful magazine.  It’s interesting for a number of reasons. Click on the picture below for more details.
The New York Times wants me back - nice. An outer envelope that perforates on the right, left and top which then revels a single order form and a postage paid reply envelope (not shown.) It is an interesting offer '50% off for 16 weeks' - the 50% off I understand, but the 16 weeks has me a tad confused... more than a quarter, less than a half and not quite a third. If it was intended to get me thinking, it did.

I can get all the digital elements my little heart desires and access to nytimes.com. Ordering is made easy, I can phone, go online even use the USPS and try and reduce their losses.

Sadly, the reason I canceled my subscription weighs heavier on my mind as does the all-singing, all dancing offer I received, so for the moment NYT - thanks, but no thanks. To enlarge the image on the left, click on the image.
We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.


We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.
Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.

Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.
people
Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.
people
We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.
people
When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.
people
Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
people
'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love?
people
(Click on the image to see larger size and also the order form page.

This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.

An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!

I AM NOT A
MEDICARE RECIPIENT!


To view larger size, click on the above image.

A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.


To view larger size, click on the above image.
Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.

Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.


To view larger size, click on the above image.
A CircSpot.com reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.

To view larger size, click on the above image.

A CircSpot.com reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

To view larger size, click on the above image.

Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.



Click on the image above for a larger version.