Useful, accessible information on circulation and audience development for magazine publishing professionals.

October 5th 2017

is the 278th day of the year and there are 87 days remaining until the end of the year.

 

TODAY'S NEWS HEADLINES:
Former British Prime Minister Sir Edward Heath would have been questioned under caution over allegations of rape and indecent assault of boys, police say in a recently released report.

British writer Kazuo Ishiguro has won the Nobel Prize for Literature.

Donald Trump has praised the "tremendous bravery" of those
who risked their lives to help fellow victims of the Las Vegas
mass shooting.


An "unbelievably huge" python ended up being fried for a village feast after biting off more than it could chew when it attacked a security guard in Indonesia.

British Prime Minister Theresa May is not considering resigning despite her ruined speech at the Tory party conference in Manchester yesterday.

The special counsel investigating whether Russia tried to sway the 2016 U.S. election has taken over FBI inquiries into a former British spy's dossier of allegations of Russian financial and personal links to President Donald Trump's campaign and associates.

Military operations were underway on Thursday near Niger's border with Mali the day after an attack by unidentified assailants which killed three members of the U.S. Army Special Forces and five Nigerien soldiers, security sources said.

BORN TODAY:
1377 – Louis II of Naples (d. 1417)
1609 – Paul Fleming, German physician and poet (d. 1640)
1712 – Francesco Guardi, Italian painter (d. 1793)
1816 – Ursula Frayne, Irish-Australian nun and missionary (d. 1885)
1873 – Lucien Mérignac, French fencer (d. 1941)
1887 – Manny Ziener, German actress (d. 1972)
1907 – Mrs. Miller, American novelty singer (d. 1997)
1922 – Jock Stein, Scottish footballer and manager (d. 1985)
1924 – Barbara Kelly, Canadian actress and screenwriter (d. 2007)
1932 – Neal Ascherson, Scottish journalist and author
1932 – Dean Prentice, Canadian ice hockey player
1940 – Bob Cowper, Australian cricketer
1946 – Heather MacRae, American actress
1951 – Karen Allen, American actress
1951 – Bob Geldof, Irish singer-songwriter and actor
1962 – Caron Keating, British television host (d. 2004)
1972 – Annely Akkermann, Estonian banker and politician
1978 – Mark Gower, English footballer
1987 – Dillon Francis, American DJ and record producer

DIED TODAY:
2015 – Grace Lee Boggs, American philosopher,
author and activist (b. 1915)
2011 – Steve Jobs, American businessman, co-founder of Apple Inc. and Pixar (b. 1955)
1981 – Gloria Grahame, American actress (b. 1923)
1880 – Jacques Offenbach, German-French cellist
and composer (b. 1819)
1398 – Blanche of Navarre, Queen of France (b. 1333)
1111 – Robert II, Count of Flanders (b. 1065)
1056 – Henry III, Holy Roman Emperor (b. 1017)

TODAY IN HISTORY:
610 – Coronation of Byzantine Emperor Heraclius.

1550 – Foundation of Concepción, city in Chile.

1665 – The University of Kiel is founded.

1793 – French Revolution: Christianity is disestablished in France.

1877 – Chief Joseph surrenders his Nez Perce band
to General Nelson A. Miles.

1921 – The 1921 World Series is the first to be broadcast on radio.

1938 – In Nazi Germany, Jews' passports are invalidated; those who needed a passport for emigration purposes are given one marked with the letter "J" (for "Jude", or Jew).

1943 – Ninety-eight American POWs are executed by Japanese forces on Wake Island.

1948 – The 1948 Ashgabat earthquake kills 110,000.

1962 – Dr. No, the first in the James Bond film series, is released.


1970 – The Public Broadcasting Service (PBS) is founded.

1990 – After one hundred and fifty years The Herald broadsheet newspaper in Melbourne, Australia, is published for the last time as a separate newspaper.

1999 – The Ladbroke Grove rail crash in west London kills 31 people.

2001 – Barry Bonds surpasses Mark McGwire's single-season home run total with his milestone 71st and 72nd home runs.

LATEST STRAIGHT TALK
The Myths of Circulation.
Click here to read.

For previous 'Straight Talk' articles, click here.
CircSpot.com publishes cartoons from time to time; to check out some of the best, click here.

Day 278 of 365: World Teachers' Day; Republic Day (Portugal); International Day of No Prostitution; Constitution Day (Vanuatu).
MEMORIAL SERVICE FOR DAME HELEN ALEXANDER.
'The memorial service for former PPA Chair Dame Helen Alexander, who sadly passed away in August, will be held on Thursday November 2 at St James’s Church, Piccadilly' says Nicole Rowe at ppa.co.uk. If you wish to attend you should contact Ally Gaskin at U.B.M.
'Dame Helen was PPA Chair from 2007 to 2009. Before taking on this role, she sat on the PPA Board in her position as CEO of The Economist Group from 1997 to 2008, and her involvement in our industry continued through her role as Chair of leading PPA Business Media member UBM over the last five years' scribes Ms. Rowe.
'Dame Helen was awarded a CBE in 2004 for her services to publishing, and she became a Dame in 2011. She was also awarded the Legion d'Honneur by the French government in 2015.' For morel click here.
I LOVE YOU TOO!
Alexandra Shulman the former editor of Vogue does seem to have been taking her happy pills. 'In scathing online column' says Graham Ruddick at The Guardian she 'appears to cast aspersions on celebrity obsession of Edward Enninful.' Mr. Enninful is the editor that took over from Ms. Shulman, when Ms. Shulman vacated the big office.

Mr. Enninful often shares pictures of himself 'with Naomi Campbell, Kate Moss and other leading fashion models across a string of websites' notes Mr. Ruddick.

Apparently in the online article Ms. Shulman asks what makes a great editor and then concludes the article by telling us what does NOT make a good editor, namely: "certainly not a job for someone who doesn't wish to put in the hours and thinks that the main part of their job is being photographed in a series of designer clothes with a roster of famous friends". Thank goodness there are not lots of other pictures of other editors doing exactly the same thing on the internet. For more, click here.
TIME TO MOVE ENTERTAINMENT WEEKLY TO TINSELTOWN.
Tinseltown as in L.A., city of Angels because from next spring that is where Entertainment Weekly's new offices will be located. Some, but not all of the magazine's New York based staff will move to the other coast, but not all, about 22 redundancies are expected.
GLAMOUR'S GIRLS' DAY.
'Glamour has unveiled the lineup for its Girl Project philanthropic event' scribes Kara Bloomgarden-Smoke at wwd.com. It will be held in New York on October 11th coinciding with 'International Day of the Girl.'

Lined up to appear are Uzo Abuda, Yara Shahidi, Ashley Garden, Cleo Wade and Herieth Paul. For more, click here.
Democrats want to expand law forcing social media companies to disclose political ads.


Day 277 of 365: World Animal Day; Independence Day (Lesotho); Cinnamon Roll Day (Sweden).
XAVIER BOUCKAERT NOMINATED FOR EMMA...
... no not Emma Thompson or Watson, Roberts or Stone, but E.M.M.A. also known as the European Magazine Media Association.

Xavier Bouckaert is the C.E.O. of Roularta Media Group (Belgium) and reports the P.P.A. 'has been the Chairman of EMMA’s Corporate Advisory Group and an EMMA Board Member for the past four years. For more, click here.
ZIMBABWE JOURNALIST ARRESTED.
'A Zimbabwean journalist who reported that Grace Mugabe, the first lady, donated used clothing including underwear to supporters of the ruling Zanu-PF party has been detained and charged with causing a criminal nuisance' reports Jason Burke at The Guardian.

The journalist concerned is Kenneth Nyangani and he was arrested for 18 hours. It is not clear whether Mr. Nyangani is still in prison or not but Amnesty International Zimbabwe says that the 'detention of Kenneth Nyangani [is] a tactic to harass and intimidate reporters.'

For more, click here.

NEW BRAND FROM CONDÉ NAST.
'Out, The Advocate and others are about to get some new competition from a major media player' says mediawiredaily.com and the competition is to be provided by Condé Nast.

The brand is called "THEM" and it will 'kick off at the end of October with an online launch. Them’s development has some of Conde’s top shelf muscle behind it as well' says Media Wire Daily.

For more on "THEM" - is it just us or does "THEM" sound a tad condescending? - click here.


FAKE NEWS FIGHT.
The ill-conceived ideal that a news outlet must be the first with the news is pure folly. It has lead to the dissemination of news stories that are riddled with inaccuracies. A news outlet must be the first with the correct news - all else is false, fake, fiction or some other word starting with 'f' that if we write them will offend our spell checker.

Recent reports of the massacre in Las Vegas were riddled with inconsistencies as were the initial stories concerning singer and songwriter Tom Petty - not least reporting his death, when he was still alive.

Now, the M.P.A. the Association of Magazine Media has announced that 123 magazine brands from 30 of its member companies have joined forces in an industry-wide advertising campaign to share the message that magazine media delivers the most credible, trusted, engaging content over any other form of media. It will run until March next year and will appear in both print and digital media. Well done M.P.A. a tad late, but well done. For more, click here.


Day 276 of 365: National Foundation Day or Gaecheonjeol (South Korea); German Unity Day (Germany).
FAKE NEWS ALIVE AND WELL AND LIVES ON FACEBOOK AND GOOGLE.
'The spread of right-wing blogs, claiming the shooter was an anti-Trump liberal, on to mainstream platforms is the latest example of hyper-partisan trolling after a tragedy' writes Sam Levin at The Guardian.

'Facebook and Google promoted false news stories claiming that the shooter who killed more than 50 people in Las Vegas was a Democrat who opposed Donald Trump.' Notes Mr. Levin 'Despite the fact that the claims were unproven and coming from non-credible sources, Facebook’s “Safety Check” page, which is supposed to help people connect with loved ones during the crisis, ended up briefly promoting a story that said the shooter had “Trump-hating” views, along with links to a number of other hoaxes and scams, according to screenshots. For more, click here.

In another story you can read all about Facebook hiring 1,000 people to police ads - perhaps they can police news articles as well? For that story at the New York Post, click here.
GLAMOUR LAUNCHES NEW INITIATIVE.
'Glamour has launched the #PoweredByWomen initiative' reports What's New In Publishing and the initiative is 'dedicated to supporting female creative talent within the industry with the aim of sparking conversation around gender equality.'
'To celebrate this initiative, Stella McCartney has designed a t-shirt for Glamour celebrating women’s empowerment' - how nice! For more, click here.
Google
ditches
First
Click
Free
as
part
of
publisher
tools
revamp.
MEDIAWEEK DOWN UNDER TO CEASE.
'Trade publication Mediaweek will stop publishing its weekly print magazine after 27 years' reports Zoe Samios at mumbrella.com.au. The magazine was created back in 1990 by Philip Luker 'and owned by James Manning for more than a decade' says Ms. Samios.

The magazine's web site says "with three months of the year left to run, Mediaweek has listened to our audience and decided to move to a digital-only model. Mediaweek will continue to publish via our Mediaweek Morning Report and mediaweek.com.au and we shall soon release details of our premium subscription package for 2018 which will be at a lower price point for our supporters." For more, click here.
HEF DID GOOD.
Love him or hate him, and there many in both camps, the Columbia School of Journalism say that 'Hugh Hefner’s Playboy did a lot of great journalism.'

Meg Dalton writes in her article that 'Hefner printed “more serious journalism and fiction than just about any other magazine publisher” - and these are are not just her words, they are the words of CJR’s Pete Vernon as well.

To review and enjoy again, or perhaps for the first time some of these articles, click here.
NOT BEING PETTY AT ALL.
Firstly, the great Tom Petty has died, although you may be forgiven for still wondering. The fact is news of Mr. Petty's death was greatly exaggerated, and falsely so says his 'daughter AnnaKim Violette [who] slammed Rolling Stone on Instagram for misreporting her father’s death on Monday' writes staff at The Wrap.

It seems as though the news of the singer/songwriters death was 'was first reported by TMZ, then confirmed by CBS, who attributed it to the Los Angeles Police Department in a tweet. Other outlets then ran the news, citing CBS’s erroneous reporting.' For more, click here.
Time Inc. Has Hired Startup Veteran
Julie Alvin to Help Digital Properties.

Gawker Could Make A Comeback Soon.


Day 275 of 365: National Grandparents Day (Italy); International Day of Non-Violence; Batik Day (Indonesia).
LAUREN IANNOTTI NEW EDITOR-IN-CHIEF AT RACHAEL REAY EVERY DAY.

Meredith Corporation has announced that it has promoted Lauren Iannotti to Editor-in-Chief/Content Director of Rachael Ray Every Day magazine.

In her new role, Iannotti will expand her responsibilities to manage editorial content and design of the magazine, published 10 times a year with a rate base of 1.7 million, as well as the www.rachaelraymag.com website. Most recently, Iannotti served as the Executive Editor of Rachael Ray Every Day magazine. She will report directly to Carey Witmer, EVP and Group Publisher of the Meredith Food Group.

Travel site Luxury Escapes to launch new print magazine.
SEVEN OUT OF TEN BRITONS.
'Seven in 10 Britons trust magazine media over social media' report Campaign in the U.K. after releasing the result of a study done by 'MediaCom North and Magnetic.'

Older does seem to be wiser according to the study as '30% of all people surveyed said they trust social media above magazine media and that rises to 35% of those aged under 35.' For more, click here.

S.I. NEWHOUSE HAS DIED.
Samuel Irving Newhouse Jr. known globally as "S.I" died over the weekend in New York.

Mr. Newhouse says Jonathan Kandell at the New York Times 'wielded vast influence over American culture, fashion and social taste' through his ownership of such iconic magazines such as 'The New Yorker, Vogue, Vanity Fair, Architectural Digest' and others published by Condé Nast.

Jonathan Koblin also at the New York Times says that 'S.I. Newhouse Jr. and The New Yorker seemed like a mismatch at first' because 'The New Yorker was something quite different from the glossies where he had made his name.'

Samuel Irving "S.I." Newhouse Jr. was born in November 1927 the son of Mitzi and Samuel Irving Newhouse Sr. It was Mr. Newhouse's father that founded Advance Publication named after the Staten Island Advance, the first newspaper owned by the Newhouse family.

In 1959, Samuel I. Newhouse purchased Condé Nast for $5 million as an anniversary gift for his wife Mitzi who apparently loved one of the magazines the company published.
Reports The Guardian Anna Wintour said: “Si Newhouse was the most extraordinary leader. Wherever he led, I followed, unquestioningly, simply because he put as much faith in me as I had in him.

Donald Newhouse, Jonathan Newhouse and Steve Newhouse at condenast.com write that 'Si was always the first person to come to the office, arriving well before dawn and bringing to each day a visionary creative spirit coupled with no-nonsense business acumen. For Condé Nast, perhaps the best way to honor Si’s memory is to sustain and advance his vision of excellence in every photograph, video, design, post and story and to continue to inspire readers and audiences around the world.'

Graydon Carter at Vanity Fair writes 'with his passing... so goes the last of the great visionaries of the magazine business.'

Mr. Newhouse died at the age of 89.

SEVEN OUT OF TEN BRITONS.
It seems as though everyone is getting in on the act as Keith J. Kelly at the New York Post notes that 'New Yorker Editor-in-Chief David Remnick has joined in the headhunting to replace Graydon Carter at the helm of Vanity Fair.'

You may be thinking "what's the hurry" since GREXIT will not happen until the end of the year, but sources tell Mr. Kelly that Mr. Carter 'has been keeping irregular office hours for most of the summer [and] wants to pack up and leave for good by December 1.'

In the meantime, Tyler Brule seems to be the latest names to be added to the list of contenders along with some rather silly ones like Huma Abedin, Anderson Cooper and Jon Stewart. For more, click here.
WHOOPSIE - PROFITS FALL!
'The Express and Daily Star newspapers have suffered a plunge in profits' says Christopher Williams at the Telegraph in the land of Brexit. This is important because notes Mr. Williams 'billionaire owner Richard Desmond' wans 'to ­offload the titles to rival publisher ­Trinity Mirror.' It does not help that circulation has also recently fallen for the Desmond titles that he purchased back in 2000.

'Turnover peaked then at nearly £309,000,000' notes Mr. Williams but 'last year it was little more than half that figure' he says. For more, click here.
Time Inc. Moves Into Paid Memberships.

Google Unveils Tools to Increase Subscriptions for Publishers.


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foxyform.com

Content marketing specialists know there is a great return on investments especially when teamed up with a quality telemarketing... Ronen Ben-Dror explores some options. Click here to read.

Native advertising is here to stay, probably. It is a good thing, possibly. So why can't Glen Martin decide whether he likes native or not? Click here to read.

We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.

Just how safe is your data? With so much data held by publishers, could it be "hacked?" Elaine Tyson and Roy Beagley asked the people that know, the fulfillment bureaus themselves. Click here to read.

The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....

Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,

Publishers need to address the USPS's suggested increase before it is too late. Click here to read,

Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....

How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....

When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...

5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....

To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.

Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.

Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....

For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....

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foxyform.com

Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.

Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!

How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....

While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!

Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....

Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.

Enjoy and benefit from this exclusive article for CircSpot.com written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.

Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!

Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....

An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....
 

Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....

On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....

 
     
LES, POVS AND COMMENTARIES.
PROMOTIONS WE HAVE RECEIVED - AND WHY THEY ARE GOOD (OR BAD?)

 

WWD does good email subscription promotions.  This one is hard to resist.  It’s got a good subject line – “URGENT:  Prices Going up in July.  Lock in Lower Rate Today”.  The email subject line is just like envelope teaser copy – it has to pull prospects into the promotion and this one accomplishes the mission.

The copy and design is clean, colorful and loaded with benefits – the biggest of course is “Beat the prince increase!  Last chance for Current Rate”.

And, if you order with this offer, you can also save 20% on the 6 month online access price and pay only $59.  It looks as if this might actually be a last chance.  And, it’s always good to think a last chance offer might actually be a last chance for something.  This offer was overused in mail efforts – but you don’t see it as often in email. The offer is used to good effect here.

There’s a prominent Subscribe button to make ordering easy.  Following that is a picture of the web site and arrows that call out the features of the site.  Clearly, WWD offers a lot for the money.  And as subscription promotions are all about the offer, this is a winner. To see a larger version of the offer, click here.

This TV Guide gift effort is colorful and loaded with smart ideas – a two for one offer, special donor renewal price, holiday gift cards, multiple premiums and a reply-by date to move prospects along.

This is a very good email offer for a subscription to the print edition of WWD.  There is a lot to recommend the creative.  First, the email looks the way you expect WWD to look – smart, elegant and intriguing.

Second, the copy is filled with proven direct marketing technique.  The headline says “Summer Special for Industry Insiders” and that’s an appeal to the recipient’s ego.  It’s very flattering to be considered an industry insider and to be recognized as such by an industry leader such as WWD is even more appealing.  If done correctly, flattering prospects is a smart move.

There is a very strong subscription offer being made and the email leads with that offer – a 34% price saving on a six month subscription.  Offers drive promotions and it’s important as a marketer to remember that fact. 

You can’t miss the call to action – a GET IT NOW button to order coupled with a prominent respond by date.  This technique generally moves prospects along to order as it creates a fear of missing out.  Direct marketers have used reply by dates for years and years in mailed offers.

There are also benefits offered in addition to the special subscription price – more content, a new, bolder look and “extras” such as daily email of top stories and three issues of Beauty Inc.

This email offer uses smart direct marketing technique developed through many years of print campaign testing and marries it to the immediacy of email.  It’s difficult to ask for more.

We recently received an interesting direct mail package offering a subscription to House Beautiful magazine.  It’s interesting for a number of reasons. Click on the picture below for more details.
The New York Times wants me back - nice. An outer envelope that perforates on the right, left and top which then revels a single order form and a postage paid reply envelope (not shown.) It is an interesting offer '50% off for 16 weeks' - the 50% off I understand, but the 16 weeks has me a tad confused... more than a quarter, less than a half and not quite a third. If it was intended to get me thinking, it did.

I can get all the digital elements my little heart desires and access to nytimes.com. Ordering is made easy, I can phone, go online even use the USPS and try and reduce their losses.

Sadly, the reason I canceled my subscription weighs heavier on my mind as does the all-singing, all dancing offer I received, so for the moment NYT - thanks, but no thanks. To enlarge the image on the left, click on the image.
We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.


We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.
Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.

Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.
people
Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.
people
We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.
people
When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.
people
Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
people
'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love?
people
(Click on the image to see larger size and also the order form page.

This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.

An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!

I AM NOT A
MEDICARE RECIPIENT!


To view larger size, click on the above image.

A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.


To view larger size, click on the above image.
Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.

Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.


To view larger size, click on the above image.
A CircSpot.com reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.

To view larger size, click on the above image.

A CircSpot.com reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

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Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.



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