Useful, accessible information on circulation and audience development for magazine publishing professionals.

February 9th 2018

is the 40th day of the year and there are 325 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia
The U.S. government shut down temporarily for the second time in less than a month after a senator mounted a protest over the budget.

Jeremy Corbyn has denied telling the EU's chief Brexit negotiator he is open to Britain staying in the customs union.

U.S. stocks have tumbled again, deepening the losses felt
earlier this week.

Philippine President Rodrigo Duterte on Friday told the International Criminal Court (ICC) to go ahead and investigate him for crimes against humanity, and said he would prefer to face a firing squad than be jailed.

France demanded an end to air strikes in Syria on Friday as warplanes mounted further attacks on a rebel stronghold near Damascus.

1060 – Honorius II, pope of the Catholic Church (d. 1130)
1313 – Maria of Portugal, Portuguese infanta (d. 1357)
1344 – Meinhard III, count of Tyrol (d. 1363)
1763 – Louis I, Grand Duke of Baden (d. 1830)
1846 – Whitaker Wright, English businessman and financier (d. 1904)
1847 – Hugh Price Hughes, Welsh-English
clergyman and theologian (d. 1902)
1863 – Anthony Hope, English author and playwright (d. 1933)
1892 – Peggy Wood, American actress (d. 1978)
1912 – Ginette Leclerc, French actress (d. 1992)
1942 – Carole King, American singer-songwriter and pianist
1949 – Judith Light, American actress
1963 – Travis Tritt, American singer-songwriter, guitarist, and actor
1973 – Colin Egglesfield, American actor
1981 – Tom Hiddleston, English actor, producer and musical performer

2014 – Logan Scott-Bowden, English general (b. 1920)
2007 – Ian Richardson, Scottish actor (b. 1934)
1969 – George "Gabby" Hayes, American actor and singer (b. 1885)
1849 – The new Roman Republic is declared.

1934 – The Balkan Entente is formed.

1964 – The Beatles make their first appearance on The Ed Sullivan Show, performing before a "record-busting" audience of 73 million viewers across the USA.

1971 – Apollo program: Apollo 14 returns to Earth after the third manned Moon landing.

1991 – Voters in Lithuania vote for independence.

1996 – The Provisional Irish Republican Army declares the end to its 18-month ceasefire and explodes a large bomb in London's Canary Wharf, killing two people.

1996 – Copernicium is first discovered.

2016 – Two passenger trains collided in the German town of Bad Aibling in the state of Bavaria. Twelve people died, and 85 others were injured.
Okay, it is time for America to admit that football in
America is Rugby everywhere else with different rules.
Click here to read.

For previous 'And Another Thing' articles, click here.

The Nightmare before Christmas - Redux!
Click here to read.

For previous 'Straight Talk' articles, click here. publishes cartoons from time to time; to check out some of the best, click here.

Day 40 of 365: St. Maroun's Day (Lebanon).

February 8th 2018

is the 39th day of the year and there are 326 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia
North Korea has held a military parade in a show of strength on the eve of the Winter Olympics in South Korea.
(If the world had not reported this, nobody would have known... just saying!)

Linda Carty, a British grandmother who has spent more than 15 years on death row in Texas has lost an appeal to the state's highest criminal court. Carty was born on the Caribbean island of St Kitts when it was still subject to British rule and she retains a UK passport.

Stonehenge could lose its World Heritage status if plans for a tunnel near the famous ring of stones get the go ahead, historians have warned.

A hunter was knocked unconscious after being struck by a dead goose that had been shot and fell from the sky. Robert Meilhammer, 51, suffered a "severe head injury" after his hunting group fired at a flock of Canadian geese in Easton, Maryland.

U.S. forces in Afghanistan have attacked networks of anti-China militants in action likely to please Beijing which had called for Western cooperation in its fight against the group it says wants to split off its Xinjiang region.

Bangladesh opposition leader and former prime minister Khaleda
Zia was jailed on Thursday for corruption, but plans to appeal against her five-year term, her lawyer said, as thousands of supporters took to the streets to protest her innocence.

The last of three television stations shut down by the Kenyan government last week resumed transmission on Thursday.

Italian police have arrested a postman from the northern town of Vicenza after finding more than half a tonne (1,100 lb) of undelivered mail stashed away in his garage.

Authorities in southern China say eight people have died and three are missing in a cave-in at a subway line construction site.

Several baboons escaped from their enclosure at a zoo in Paris last week, prompting evacuation of the premises while police hunted for the missing monkeys.

The 2018 Winter Olympics have started.

Rob Porter one of US President Donald Trump's top aides has resigned amid abuse claims from his two ex-wives.

A Nigerian airline has blamed a passenger after one of its aircraft doors fell off on landing.

A top official of South Africa's governing African National Congress (ANC) has given dramatic details of how President Jacob Zuma stubbornly refused to agree to resign at a meeting on Sunday.

The Norway Olympic team ordered 1,500 eggs, but due to a "translation error" they received 15,000. Chefs will scramble to use them all up even if it means team mates having to coddle up closer than usual - and that's not yolk!

Venezuela's electoral authorities have announced that presidential elections will take place on 22 April.

Twitter beat Wall Street's cautious expectations with its first quarterly profit in history.

A Libyan commander wanted by the International Criminal Court (ICC) over a series of summary executions was released on Thursday, a day after handing himself in to military authorities in eastern Libya, a military source said.

Thomson Reuters Corp. beat Wall Street profit expectations in the fourth quarter even though revenue slightly missed forecasts.

The Canadian national anthem is now officially gender neutral after legislation altering the lyrics received royal assent Wednesday morning, Heritage Minister Mélanie Joly told reporters.
1191 – Yaroslav II of Vladimir (d. 1246)
1291 – Afonso IV of Portugal (d. 1357)
1591 – Guercino, Italian painter (d. 1666)
1792 – Caroline Augusta of Bavaria (d. 1873)
1888 – Edith Evans, English actress (d. 1976)

1921 – Lana Turner, American actress (d. 1995)
1925 – Jack Lemmon, American actor (d. 2001)
1933 – Elly Ameling, Dutch soprano
1944 – Roger Lloyd-Pack, English actor (d. 2014)

1940 – Ted Koppel, English-American journalist
1941 – Nick Nolte, American actor and producer

1958 – Marina Silva, Brazilian environmentalist and politician

1969 – Mary Robinette Kowal, American puppeteer and author
1969 – Mary McCormack, American actress and producer

2017 – Alan Simpson, English scriptwriter (b. 1929)
2017 – Tara Palmer-Tomkinson, English socialite, television presenter, model, and charity patron (b. 1971)

2008 – Phyllis A. Whitney, Japanese-born American author (b. 1903)
2007 – Anna Nicole Smith, American model and actress (b. 1967)
1998 – Enoch Powell, English soldier and politician,
Secretary of State for Health (b. 1912)

1921 – George Formby Sr, English actor and singer (b. 1876)
1772 – Princess Augusta of Saxe-Gotha (b. 1719)

1696 – Ivan V of Russia (b. 1666)
1587 – Mary, Queen of Scots (b. 1542)
1238 – The Mongols burn the Russian city of Vladimir.

1587 – Mary, Queen of Scots, is executed on suspicion of
having been involved in the Babington Plot to murder her cousin, Queen Elizabeth I.

1837 – Richard Johnson becomes the first Vice President of the United States chosen by the United States Senate.

1879 – The England cricket team led by Lord Harris is attacked during a riot during a match in Sydney.

1887 – The Dawes Act authorizes the President of the United States to survey Native American tribal land and divide it into individual allotments.

1942 – World War II: Japan invades Singapore.

1946 – The first portion of the Revised Standard Version of the Bible, the first serious challenge to the popularity of the Authorized King James Version, is published.

1952 – Elizabeth II is proclaimed Queen of the United Kingdom.

1960 – Queen Elizabeth II of the United Kingdom issues an
Order-in-Council, stating that she and her family would be known as the House of Windsor, and that her descendants will take the name Mountbatten-Windsor.

1965 – Eastern Air Lines Flight 663 crashes into the Atlantic Ocean and explodes, killing everyone aboard.

1978 – Proceedings of the United States Senate are broadcast on radio for the first time.

1993 – General Motors sues NBC after Dateline NBC allegedly rigs two crashes intended to demonstrate that some GM pickups can easily catch fire if hit in certain places. NBC settles the lawsuit the next day.
Okay, it is time for America to admit that football in
America is Rugby everywhere else with different rules.
Click here to read.

For previous 'And Another Thing' articles, click here.

The Nightmare before Christmas - Redux!
Click here to read.

For previous 'Straight Talk' articles, click here. publishes cartoons from time to time; to check out some of the best, click here.

Day 39 of 365: Propose Day, Prešeren Day (Slovenia).
Hearst U.K. has yesterday announced that it has broadened the remits of its Managing Director roles across Luxury, Young Women’s and Health brands to maximize collaboration between editorial content and commercial partners.

Jacquie Euwe, Managing Director, Luxury will add publisher responsibilities for Harper’s Bazaar and Town & Country to her Luxury sector remit in order to further drive the commercial development of Hearst’s leading brands in this genre Jacqui Cave, Managing Director, Beauty will take on publisher responsibilities for Hearst’s leading Beauty brands, ELLE and Cosmopolitan, with the remit to support these editorial teams. This is in addition to her role of driving effective commercial synergies for Beauty advertisers across all Hearst’s media brands. Alun Williams, Managing Director, Health & Fitness will take on additional publisher responsibilities for Esquire supporting the Health and Men’s Lifestyle editorial teams and facilitating more joined-up commercial opportunities

Jacquie, Jacqui and Alun, will report to James Wildman, CEO, Hearst UK. The changes will become effective in March when Duncan Chater, Chief Brand Officer, joins Hearst Digital Media as Global Vice President.

Commenting on the changes, James Wildman, said: “We are confident these organizational changes will deliver increased benefit generally and, in Jacquie, Alun and Jacqui, we have three of the very best publishers in the business to drive our multiple and extraordinary Luxury, Beauty and Health brands for our commercial partners.”
'Sue Peart' says Freddy Mayhew at Press Gazette 'is standing down after 17 years as editor of the Mail on Sunday’s You magazine.'

The magazine has been named magazine of the year three years running at the British Press Awards, and we are sure a win will be had when Jo Elvin replaces Ms. Peart. For more, click here.
It was part of Time Inc., but not part of the company that was sold to Meredith. The new owner is a banker named Howard Milstein and he not only gets the magazine, he gets the web site as well. 'Terms of the deal were not disclosed' says Keith J. Kelly at the New York Post but we believe the cost was the equivalent of approximately 3,759,398 Titleist Pro VI golf balls. For more, click the balls.

It may be us, it probably is, but 'Sports Illustrated's annual Swimsuit Issue is responding with an empowering photo shoot of its own' scribes Anika Reed at U.S.A. Today. Some of the models, including 'Paulina Porizkova, Sailor Brinkley Cook and Robyn Lawley' notes Ms. Reed 'bared it all for a photo spread in the issue, hitting newsstands next week.'

We are confused, we thought the movement was about women fed up being treated badly, very badly in some cases by men and yet here we are with models getting naked for a publication that is going to be oggled by - men! Are we missing something?

For more, click here.
That is what was be proffered at the American Magazine Media Conference yesterday in New York. 'During an afternoon panel, C.E.O.’s from leading publishing companies, including Condé Nast, Hearst, Meredith, Bonnier and New York Media all agreed that for advertisers, it is hard to beat the brand safety and expertise of magazine companies' scribes Kara Bloomgarden-Smoke at

Condé Nast C.E.O Bob Sauerberg noted 'the fact that magazines have experience collecting user data. “We've been doing this forever,” he said.“One of the things that our industry can do is use our data to create targeting for good,” Sauerberg said'

Thomas Harty is the C.E.O. and President of Meredith and he noted that 'he lusted after The New Yorker' notes Ms. Bloomgarden-Smoke and she says 'Many references were made to The New Yorker, which was something of a star following Ronan Farrow’s praise of its editorial and fact-checking process during an earlier panel.'
  So, why is the year looking rosy you may be asking? Mr. Sauerberg noted “I see huge opportunities for Conde Nast, I think there’s lots of growth ahead.”

Ms. Bloomgarden-Smoke notes that 'earlier in the day, a panel of digital leaders from several magazine brands spoke about the future of magazines — and they were equally optimistic.'

We wait with breath baited to see what the future brings. For more, click here.

The latest incarnation of Newsweek has always been a bit of a mystery. Circulation figures were never really revealed, just vague murmurs that the figures were good. The strange approach to renewals always confused us, mainly because we never ever got one and for a 'paid' magazine getting money in the form of renewals is something you might need to do every so often - our subscription just lapsed.

Newsweek's offices were 'raided by the police last month as part of a probe into the owners’ shady finances' says Jonathan Alter at The Atlantic who continues 'the owners sacked the editors and reporters who tried to write about the scandal.'

Is this the end of Newsweek? It is impossible to know for sure, but all the signs seem to suggest things are far from well. Jonathan Alter writes of the Newsweek he has known for nearly four decades, for more, click here.

February 7th 2018

is the 38th day of the year and there are 327 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia
One of the killers of toddler James Bulger has been jailed after he admitted possessing over 1,000 indecent images of children and a paedophile manual.

SpaceX billed it as "an endless road trip past Mars", but the Tesla blasted into space on Tuesday may actually be heading towards an asteroid belt.

U.S. Vice President Mike Pence vowed tough new sanctions
against North Korea and called it the world's most tyrannical regime on Wednesday.

Quentin Tarantino is facing a backlash over a resurfaced
recording of him saying that Roman Polanski having sex with a 13-year-old was "not rape". In a 2003 interview with Howard Stern, the Pulp Fiction and Kill Bill director is heard saying he does not consider Polanski a rapist.

Johnny Depp will tour the UK with his band The Hollywood Vampires this summer, with dates including London and Manchester.

A Pakistani court on Wednesday convicted 31 people over the campus lynching of a university student who was falsely accused of blasphemy, and sentenced one of them to death, a defense lawyer said.
African National Congress leader Cyril Ramaphosa said on Wednesday he is holding direct talks with Jacob Zuma over a transition of power, in the strongest indication to date the South African president will step down after years of scandal.
Posthumous pardons to women arrested and detained for fighting for the vote will be considered, the Home Secretary has said. Amber Rudd has thrown her backing behind a proposal from the Fawcett Society and Scottish Conservative leader Ruth Davidson to give posthumous pardons to suffragettes.

Tesco is facing Britain's largest ever equal pay claim and a possible bill running to £4bn.

A South Korean figure skating pair competing in the Winter Olympics will perform to a popular Korean folk ballad with a couple of words cut to avoid offending Japan over a reference to disputed islands, South Korean officials said on Wednesday.

Kylie Jenner has announced the name of her newborn daughter... yeah, we don't care either!

U.S. President Donald Trump has asked the Pentagon to organize a large military parade in the nation's capital.

Rescuers combed the rubble of collapsed buildings on Wednesday, in a search for about 60 people missing after a strong earthquake killed at least six near Taiwan's popular tourist city of Hualien.
1487 – Queen Dangyeong, Korean royal consort (d. 1557)
1693 – Empress Anna of Russia (d. 1740)
1864 – Arthur Collins, American baritone singer (d. 1933)
1895 – Anita Stewart, American actress (d. 1961)

1908 – Buster Crabbe, American swimmer and actor (d. 1983)
1922 – Hattie Jacques, English actress (d. 1980)

1943 – Gareth Hunt, English actor (d. 2007)
1955 – Miguel Ferrer, American actor and director (d. 2017)

1960 – James Spader, American actor and producer
1962 – Eddie Izzard, English comedian, actor, and producer

1978 – Ashton Kutcher, American model, actor,
producer and entrepreneur
1985 – Tina Majorino, American actress
1999 – Bea Miller, American singer-songwriter and actress

2009 – Blossom Dearie, American singer and pianist (b. 1924)

1999 – King Hussein of Jordan (b. 1935)
1944 – Lina Cavalieri, Italian soprano and actress (b. 1874)
1891 – Marie Louise Andrews, American story
writer and journalist (b. 1849)
1823 – Ann Radcliffe, English author (b. 1764)
1301 – Edward of Caernarvon (later king Edward II of England) becomes the first English Prince of Wales.

1497 – The Bonfire of the Vanities occurs, during which supporters of Girolamo Savonarola burn cosmetics, art, and books in Florence, Italy.

1819 – Sir Thomas Stamford Raffles leaves Singapore after just taking it over, leaving it in the hands of William Farquhar.

1863 – HMS Orpheus sinks off the coast of Auckland,
New Zealand, killing 189.

1904 – A fire in Baltimore, Maryland destroys over 1,500
buildings in 30 hours.

1944 – World War II: In Anzio, Italy, German forces launch a counteroffensive during the Allied Operation Shingle.

1962 – The United States bans all Cuban imports and exports.

1974 – Grenada gains independence from the United Kingdom.

1979 – Pluto moves inside Neptune's orbit for the first time since either was discovered.

1986 – Twenty-eight years of one-family rule end in Haiti, when President Jean-Claude Duvalier flees the Caribbean nation.

1991 – The Troubles: The Provisional IRA launched a mortar
attack on 10 Downing Street in London, the headquarters of
the British government.

1999 – Crown Prince Abdullah becomes the King of Jordan on the death of his father, King Hussein.

2013 – The U.S. state of Mississippi officially certifies the
Thirteenth Amendment, becoming the last state to approve the abolition of slavery. The Thirteenth Amendment was formally ratified by Mississippi in 1995.
It's a great week to be an American.
Click here to read.

For previous 'And Another Thing' articles, click here.

The Nightmare before Christmas - Redux!
Click here to read.

For previous 'Straight Talk' articles, click here. publishes cartoons from time to time; to check out some of the best, click here.

Day 38 of 365:
'Former Time Inc. folks erupted in fury at LinkedIn' says Keith J. Kelly at the New York Post 'because the traditional blue Time Inc. logo was replaced on the social network with the atomized symbol for Meredith.'

Meredith does own Time Inc., now, so what's the problem? The problem is it makes it look as if past employees worked for Meredith and not Time Inc and frankly it does seem a bit mean of LinkedIn to carte blanche change people's work history. Whether LinkedIn will make changes or not is not clear, 'LinkedIn in had not responded for comment by press time' says Mr. Kelly and it is no good moaning at Meredith because they say “This is a LinkedIn thing — we can’t do anything about it.”

For more, click here.

Danish broadcaster TV Midtvest did just that as an experiment and stopped making posts to Facebook in January for a couple of weeks.

The result was the 'the broadcaster saw a 27 percent drop in visitors to its site, a 20 percent drop in sessions and a 10 percent decline in pageviews' says Jessica Davies at, but - and you knew there would be one - but, 'the readers who remained averaged 42 percent more time within articles and read 12 percent more pages per session than they did prior to the test.'

What does this prove? Well in the scheme of things not much, it is too early to tell, but it does seem to suggest Facebook is not the powerhouse Facebook would like us to think it is. It also suggests there is life after Facebook which is good news too... remember AOL? Exactly! For more, click here.

'The Chicago-based owner of the Los Angeles Times completed its sale of the newspaper on Wednesday' says Paul Farhi at the Washington Post.

Patrick Soon-Shiong is the lucky new owner and he, says Mr. Farhi is 'the billionaire founder and chief executive of NantHealth' as well being a major 'shareholder of the paper’s former parent company, Tronc.' Also included in the sale is the San Diego Union-Tribune. For more click here.

'TC Transcontinental, has announced the appointment of Pierre Marcoux as President of the Media Sector' says Masthead in the great white north. 'Pierre Marcoux has been with TC Transcontinental since 2000, when he joined as a journalist, and then became Content Manager and Director of Business Development for business publications in the Media Sector.'

For more, cliquez ici.

February 6th 2018

is the 37th day of the year and there are 328 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia
Paris attacks suspect Salah Abdeslam is refusing to reappear at his trial, a court official says.

John Mahoney, who starred as Martin Crane in US sitcom Frasier, has died aged 77.

Former U.S. gymnastics doctor Larry Nassar has apologised to his victims as he had at least another 40 years added to the jail sentences he is currently serving.

In the death of Natalie Wood investigators are looking to question her husband, saying his account doesn't "add up".

An outbreak of norovirus at the Pyeongchang Winter Olympics has forced organizers to draft in hundreds of soldiers to replace security staff hit by the bug.

U.S. Vice President Mike Pence arrived in Japan on
Tuesday at the start of an Asia trip that takes him to the Winter Olympics in South Korea.

Pope Francis urged Catholics on Tuesday to reflect on the causes of violence against migrants during the approaching season of Lent.

A Myanmar police officer who was part of the team that arrested two Reuters journalists in December told a court on Tuesday that he had burned the notes he made at the time, but gave no reason why he had done so.

The trial of three former Tesco executives charged with fraud and false accounting has been abandoned. Chris Bush, Tesco's former UK boss, John Scouler, Tesco's former commercial food director and Carl Rogberg, its former UK finance boss have been on trial for more than four months.

African National Congress leaders weighing the future of South Africa's Jacob Zuma will decide a "matter of serious concern" on Wednesday, a senior official said, heralding what could be a bid to unseat a president besieged by corruption allegations. Meanwhile, South African President Jacob Zuma's state of the nation speech in parliament has been postponed.

Paul Simon announced on Monday he is quitting touring.

European markets followed Asian markets lower on Tuesday as investors continued to dump shares.

The ex-president of the Maldives, Mohamed Nasheed, has called from exile for other countries to intervene in a political crisis engulfing the island nation.

Zimbabwe's main opposition leader Morgan Tsvangirai is critically ill in a South African hospital, reports say.

A crew of 22 Indian nationals have been freed by pirates in the Gulf of Guinea off Benin in West Africa.

Hong Kong's highest court on Tuesday overturned prison sentences for three young pro-democracy activists convicted for their roles in kicking off 2014's "Umbrella Movement" protests in the semi-autonomous Chinese city.

A bipartisan immigration proposal surfaced Monday in the U.S. Senate, only to be quickly knocked down by President Donald Trump. Humpty tweeted "Any deal on DACA that does not include STRONG border security and the desperately needed WALL is a total waste of time." Quite why money is needed for a wall that Mexico is paying for was not explained by the President.

Quebec filmmaker Xavier Dolan says he has cut actress
Jessica Chastain from his upcoming movie The Death and
Life of John F. Donovan.
1536 – Sassa Narimasa, Japanese samurai (d. 1588)
1611 – Chongzhen Emperor of China (d. 1644)
1732 – Charles Lee, English-American general (d. 1782)
1769 – Ludwig von Wallmoden-Gimborn, Austrian general (d. 1862)
1811 – Henry Liddell, English priest, author, and academic (d. 1898)
1814 – Auguste Chapdelaine, French missionary and saint (d. 1856)
1834 – Edwin Klebs, German-Swiss pathologist
and academic (d. 1913)
1901 – Ben Lyon, American actor (d. 1979)

1911 – Ronald Reagan, American actor and politician,
40th President of the United States (d. 2004)
1913 – Mary Leakey, English-Kenyan archaeologist
and anthropologist (d. 1996)
1917 – Zsa Zsa Gabor, Hungarian-American
actress and socialite (d. 2016)

1931 – Rip Torn, American actor
1940 – Tom Brokaw, American journalist and author
1942 – Sarah Brady, American activist and author (d. 2015)

1943 – Gayle Hunnicutt, American actress
1950 – Natalie Cole, American singer-songwriter
and actress (d. 2015)
1963 – Quentin Letts, English journalist and critic
1972 – David Binn, American football player
1977 – Josh Stewart, American actor

2017 – Alec McCowen, English actor (b. 1925)

2009 – Philip Carey, American actor (b. 1925)
1991 – Danny Thomas, American actor, producer
and humanitarian (b. 1914)
1986 – Dandy Nichols, English actress (b. 1907)
1981 – Hugo Montenegro, American composer
and conductor (b. 1925)
1952 – George VI of the United Kingdom (b. 1895)

1685 – Charles II of England (b. 1630)
1539 – John III, Duke of Cleves (b. 1491)
1155 – King Sigurd II of Norway (b. 1133)
1685 – James II of England and VII of Scotland becomes King upon the death of his brother Charles II.

1815 – New Jersey grants the first American railroad
charter to John Stevens.

1819 – Sir Thomas Stamford Raffles founds Singapore.

1840 – Signing of the Treaty of Waitangi, establishing New Zealand as a British colony.

1918 – British women over the age of 30 who meet minimum property qualifications, get the right to vote when Representation of the People Act 1918 is passed by Parliament.

1951 – The Canadian Army enters combat in the Korean War.

1952 – Elizabeth II becomes queen regnant of the United Kingdom and the other Commonwealth realms upon the death of her father, George VI. At the exact moment of succession, she was in a tree house at the Treetops Hotel in Kenya.

1951 – The Broker, a Pennsylvania Railroad passenger train derails near Wood bridge Township, New Jersey. The accident kills 85 people and injures over 500 more. The wreck is one of the worst rail disasters in American history.

1978 – The Blizzard of 1978, one of the worst Nor'easters in New England history, hit the region, with sustained winds of 65 mph and snowfall of four inches an hour.

1996 – Birgenair Flight 301 crashed off the coast of the Dominican Republic, and all 189 people inside the airplane are killed. This is the worst accident/incident involving a Boeing 757.

1998 – Washington National Airport is renamed Ronald Reagan National Airport.
It's a great week to be an American.
Click here to read.

For previous 'And Another Thing' articles, click here.

The Nightmare before Christmas - Redux!
Click here to read.

For previous 'Straight Talk' articles, click here. publishes cartoons from time to time; to check out some of the best, click here.

Day 37 of 365: Waitangi Day, celebrates the founding of New Zealand in 1840.

A reader got in touch with us to tell us about a new guide presenting detailed and comprehensive information on the 100 best things to do in Australia. The guide is produced by Your RV Lifestyle and presents 100 things you should see in the land of 'roos, Darling Bridge, Phryne Fisher and Dame Joan Sutherland.

There are some great color photos and with each item comes some information to help you decide when to visit.

The Kurunda Scenic Railway sounds great as does Nitmiluk National Park, 244 km southeast of Darwin which is about 150 miles in imperial measures. The photograph of Lake Eyre is stunning.

The list of 100 things includes places to see, things to eat, animals to stroke (or not!), rivers, lookouts, caves, creeks, balloons and brew houses!

For more, click here and thanks to Janice for letting us know about this new guide.

... well we suspect they are because they have 'filed annual accounts showing a substantial increase in operating profit to £16,000,000' says Laura Rutkowski at the P.P.A. This amount is nearly four times better than last year.

'Lord Heseltine, Chairman of Haymarket, commented: “Haymarket is a company with 60 years’ heritage. It is rightly renowned internationally for its powerful brands, serving vibrant market sectors containing millions of high value consumers and business professionals. These results reflect a strategy that positions us well for the future – investing in technology to build diversified revenue streams around a raft of new opportunities”.' For more on Hezza's happiness, click here.
Mirror Group admits
bosses 'turned blind eye' to phone hacking.
We said last week we were always told "all is well at the company until the finance people leave." Last week Marion Kim Newsweek's finance director stepped down, as did her husband, co-owner and chairman of Newsweek Media Group, Etienne Uzac.

Now we learn from C.N.N. that 'employees at Newsweek have been told that editor-in-chief Bob Roe and executive editor Ken Li have been fired' and also 'Celeste Katz, who had written articles about financial issues at the magazine as well as an investigation by the Manhattan District Attorney's office into its parent company, Newsweek Media Group, was also let go.'

For more on this, click here, and we wait with baited breath to see what happens next.
'The British tabloid The Daily Mirror is taking aim at President Trump' says Avery Anapol at The Hill and it is all over Humpty's comments 'attacking the United Kingdom's National Health Service.' The newspaper points out “28 million people in the United States are without medical cover” - about half the population of the United Kingdom - and yes, truth be told, the system is not perfect and it does need fixing, but at least the U.K. has a system that can be fixed. We suspect the answer to our question in "no" - what do you think. For more, click here.

Vogue and GQ will test content inside Amazon’s Echo Look.

February 5th 2018

is the 36th day of the year and there are 329 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia
A search has been launched for an Indian-owned oil tanker that has gone missing in a part of West Africa rife with piracy.

Lady Gaga has cancelled her upcoming UK tour due to "severe pain" that has "impacted her ability to perform live".

Two people have died and 116 are injured after two trains collided in the U.S. state of South Carolina.

Snowfall in southeast England has triggered a series of pile-ups and travel disruption on the roads as forecasters predict "one of the coldest weeks of this winter so far".

Sinn Fein president Gerry Adams wants to see "outstanding" Jeremy Corbyn as Prime Minister.

The Philadelphia Eagles defeated the New England Patriots in the 52nd Super Bowl held in Minneapolis.

China released a further list of goods banned for export to North Korea on Monday, saying the items could be used to build weapons of mass destruction, amid a standoff between North Korea and the United States over its weapons programs.

Air strikes killed 23 people in Syria's rebel-held eastern Ghouta district, just outside Damascus.

U.S. forces have begun reducing their numbers in Iraq after Iraqi authorities declared "victory" over Islamic State, an Iraqi government spokesman said on Monday.

South Africa's President Jacob Zuma has defied his party and refused to step down, according to media reports. He and senior members of the African National Congress held talks on Sunday but no details of their meeting have been released.

An autistic British man accused of hacking into U.S. government agencies won his appeal against extradition to the United States on Monday but was told he should be prosecuted in Britain instead.

Actor Uma Thurman has accused movie producer Harvey Weinstein of sexually assaulting her at a London hotel after they worked together on the 1994 hit film "Pulp Fiction."

Ethan Stables, 20, a white supremacist who plotted a machete attack on people at a gay pride event has been convicted of a terror offence.

There is "not a moment to lose" if the U.K. and E.U. are to reach a Brexit deal said Michel Barnier, speaking ahead of talks with Theresa May and David Davis in London.

Someone called Kylie Jenner announced on
Sunday the birth of her child.

Moscow has seen its heaviest snowfall in a day since records began, with more than 2,000 trees brought down and air travel disrupted, officials say. More than half the monthly average snow, 15 inches, fell on Saturday, beating the previous record from 1957.

U.S. car company Dodge has been criticized after an advert for the brand's Ram trucks, using excerpts from a speech by civil rights activist Martin Luther King Jr, aired during the Super Bowl.

Grammy-winner Dennis Edwards, who performed lead vocals for some of the chart-topping Motown singles recorded by The Temptations in the 1960s and 1970s, has died at age 74, his manager said on Friday.
1321 – John II, marquess of Montferrat (d. 1372)
1438 – Philip II, duke of Savoy (d. 1497)
1505 – Aegidius Tschudi, Swiss statesman and historian (d. 1572)
1650 – Anne Jules de Noailles, French general (d. 1708)
1788 – Robert Peel, English lieutenant and politician, Prime Minister of the United Kingdom (d. 1850)
1810 – Ole Bull, Norwegian violinist and composer (d. 1880)

1892 – Elizabeth Ryan, American tennis player (d. 1979)
1919 – Red Buttons, American actor (d. 2006)

1919 – Tim Holt, American actor (d. 1973)
1939 – Brian Luckhurst, English cricketer (d. 2005)
1946 – Charlotte Rampling, English actress
1956 – Vinnie Colaiuta, American drummer
1956 – Mao Daichi, Japanese actress
1964 – Laura Linney, American actress
1972 – Mary, Crown Princess of Denmark

1986 – Billy Sharp, English footballer

2014 – Robert A. Dahl, American political
scientist and academic (b. 1915)
2012 – Jo Zwaan, Dutch sprinter (b. 1922)
2011 – Brian Jacques, English author and radio host (b. 1939)
1995 – Doug McClure, American actor (b. 1935)
1991 – Dean Jagger, American actor (b. 1903)

1969 – Thelma Ritter, American actress (b. 1902)
1818 – Charles XIII of Sweden (b. 1748)
1578 – Giovanni Battista Moroni, Italian painter (b. 1520)
995 – William IV, Duke of Aquitaine (b. 937)
62 – Earthquake in Pompeii, Italy.

1778 – South Carolina becomes the second state to ratify the Articles of Confederation.

1807 – HMS Blenheim (1761) and HMS Java disappear
off the coast of Rodrigues.

1885 – King Leopold II of Belgium establishes the Congo
as a personal possession.

1909 – Belgian chemist Leo Baekeland announces the creation of Bakelite, the world's first synthetic plastic.

1917 – The Congress of the United States passes the Immigration Act of 1917 over President Woodrow Wilson's veto.

1919 – Charlie Chaplin, Mary Pickford, Douglas Fairbanks, and D. W. Griffith launch United Artists.

1939 – Generalísimo Francisco Franco becomes the 68th "Caudillo de España", or Leader of Spain.

1962 – French President Charles de Gaulle calls for Algeria to be granted independence.

1971 – Astronauts land on the moon in the Apollo 14 mission.

1988 – Manuel Noriega is indicted on drug smuggling and money laundering charges.

2008 – A major tornado outbreak across the
Southern United States kills 57.
It's a great week to be an American.
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Day 36 of 365: Unity Day (Burundi); Runeberg's Birthday (Finland); Liberation Day (San Marino); Constitution Day (Mexico).
'Fairfax Media, Stuff (the recently renamed Fairfax New Zealand) and NZME are set to appeal the High Court’s decision which ultimately stymied the merger between the two companies' says Vivienne Kelly at Mumbrella. The companies have wanted to join up for a couple of years now, but 'the New Zealand Commerce Commission (NZCC) signaled it would not allow the merger due to concerns it would result in one outlet controlling nearly 90% of the country’s print media market' scribes Ms. Kelly.

The saga continues and next port of call is the New Zealand Court of Appeal. For more, click here.

'A leading business magazine has sparked controversy launching an astonishing attack on Donald Trump' reports Lloyd Johnson at the Express and the magazine declares ' the U.S. president is Germany’s “most expensive enemy”.'

The problem seems to be 'Germany as a business location is “endangered” as a result of Mr Trump’s aggressive tax, trade and monetary policies' but the magazine has been ' criticized for the tone of its cover story.'

In many respects you have to give President Trump for slowly but surely uniting the world - even if it is for all the wrong reasons. For more, click here.
... but reports Mark Sweney at The Guardian 'billionaire Richard Desmond is set to stop the presses on a 43-year publishing career with a £125m deal to sell his Express and Star newspapers and celebrity magazine OK!'

The even better news is that after all this time, the deal may be confirmed this week. The stumbling block has been related to issues on pensions but this seems to have finally be resolved.

No doubt Lord Beaverbook is rolling over and over in his grave as it becomes increasingly likely the newspaper empire supportive of so many Conservative governments is purchased by a publishing empire of the opposite persuasion.

Mr. Sweney notes 'on completion of the deal, Desmond will hold a minority stake in Trinity Mirror, which will make him one of the publisher’s largest shareholders' but the deal 'would mark the end of an era for Desmond, who started publishing in 1974 at the age of 23 with two music titles.' For more, click here.

Teen Vogue Taps
Samhita Mukhopadhyay as Executive Editor.

'The Chelsea Magazine Company has announced the launch of the latest issue of Popshot' says Laura Rutkowski at the P.P.A. and the good news is the 'the spring issue will reveal a bigger and bolder look for the title in response to an increased demand for short stories among readers.'

Popshot, if you are not familiar is an illustrated magazine that publishes short stories, flash fiction and poetry from the literary new blood. 'Sales of short story collections rose 45 per cent last year' notes Ms. Rutkowski.

The latest issue is all about romance and includes a 'surreal tale of a party at a zoo, a satirical guide for reigniting the passion in a relationship and a moving meditation on the emptiness after a break-up' says the magazine's website. For more of the P.P.A. report, click here; for the magazine web site, click here.
'One of the early casualties of the Time takeover by Meredith' says Keith J. Kelly at the New York Post is the 'Time Life Alumni Society.'

Basically the society is a 'band of former employees has close to 2,000 active members and since its founding in 1977 had always received company funds and an office within the corporate headquarters' says Mr. Kelly, but now that Meredith controls the purse strings ' the new owners have shut off the club funds, closed the office, and the corporate ID passes don’t work.' Perhaps Mr. Harty can take a small percentage of his pay rise and find a room somewhere? For more, click here.
'Cenveo Inc., which has been struggling due to lower consumer demand for paper-based envelopes and debt from its past acquisitions' scribes Mark Michelson at has announced 't has reached an agreement with holders of a majority of its first-lien debt to support a voluntary Chapter 11 bankruptcy plan of reorganization.' For more, click here.

To be added to the weekly alert, complete the form below. Or click here to send an email.

Content marketing specialists know there is a great return on investments especially when teamed up with a quality telemarketing... Ronen Ben-Dror explores some options. Click here to read.

Native advertising is here to stay, probably. It is a good thing, possibly. So why can't Glen Martin decide whether he likes native or not? Click here to read.

We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.

Just how safe is your data? With so much data held by publishers, could it be "hacked?" Elaine Tyson and Roy Beagley asked the people that know, the fulfillment bureaus themselves. Click here to read.

The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....

Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,

Publishers need to address the USPS's suggested increase before it is too late. Click here to read,

Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....

How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....

When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...

5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....

To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.

Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.

Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....

For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....

To be added to the weekly alert, complete the form below. Or click here to send an email.

Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.

Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!

How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....

While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!

Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....

Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.

Enjoy and benefit from this exclusive article for written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.

Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!

Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....

An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....

Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....

On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....



WWD does good email subscription promotions.  This one is hard to resist.  It’s got a good subject line – “URGENT:  Prices Going up in July.  Lock in Lower Rate Today”.  The email subject line is just like envelope teaser copy – it has to pull prospects into the promotion and this one accomplishes the mission.

The copy and design is clean, colorful and loaded with benefits – the biggest of course is “Beat the prince increase!  Last chance for Current Rate”.

And, if you order with this offer, you can also save 20% on the 6 month online access price and pay only $59.  It looks as if this might actually be a last chance.  And, it’s always good to think a last chance offer might actually be a last chance for something.  This offer was overused in mail efforts – but you don’t see it as often in email. The offer is used to good effect here.

There’s a prominent Subscribe button to make ordering easy.  Following that is a picture of the web site and arrows that call out the features of the site.  Clearly, WWD offers a lot for the money.  And as subscription promotions are all about the offer, this is a winner. To see a larger version of the offer, click here.

This TV Guide gift effort is colorful and loaded with smart ideas – a two for one offer, special donor renewal price, holiday gift cards, multiple premiums and a reply-by date to move prospects along.

This is a very good email offer for a subscription to the print edition of WWD.  There is a lot to recommend the creative.  First, the email looks the way you expect WWD to look – smart, elegant and intriguing.

Second, the copy is filled with proven direct marketing technique.  The headline says “Summer Special for Industry Insiders” and that’s an appeal to the recipient’s ego.  It’s very flattering to be considered an industry insider and to be recognized as such by an industry leader such as WWD is even more appealing.  If done correctly, flattering prospects is a smart move.

There is a very strong subscription offer being made and the email leads with that offer – a 34% price saving on a six month subscription.  Offers drive promotions and it’s important as a marketer to remember that fact. 

You can’t miss the call to action – a GET IT NOW button to order coupled with a prominent respond by date.  This technique generally moves prospects along to order as it creates a fear of missing out.  Direct marketers have used reply by dates for years and years in mailed offers.

There are also benefits offered in addition to the special subscription price – more content, a new, bolder look and “extras” such as daily email of top stories and three issues of Beauty Inc.

This email offer uses smart direct marketing technique developed through many years of print campaign testing and marries it to the immediacy of email.  It’s difficult to ask for more.

We recently received an interesting direct mail package offering a subscription to House Beautiful magazine.  It’s interesting for a number of reasons. Click on the picture below for more details.
The New York Times wants me back - nice. An outer envelope that perforates on the right, left and top which then revels a single order form and a postage paid reply envelope (not shown.) It is an interesting offer '50% off for 16 weeks' - the 50% off I understand, but the 16 weeks has me a tad confused... more than a quarter, less than a half and not quite a third. If it was intended to get me thinking, it did.

I can get all the digital elements my little heart desires and access to Ordering is made easy, I can phone, go online even use the USPS and try and reduce their losses.

Sadly, the reason I canceled my subscription weighs heavier on my mind as does the all-singing, all dancing offer I received, so for the moment NYT - thanks, but no thanks. To enlarge the image on the left, click on the image.
We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.

We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.
Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.

Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.
Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.
We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.
When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.
Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love?
(Click on the image to see larger size and also the order form page.

This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.

An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!


To view larger size, click on the above image.

A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.

To view larger size, click on the above image.
Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.

Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.

To view larger size, click on the above image.
A reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.

To view larger size, click on the above image.

A reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

To view larger size, click on the above image.

Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.

Click on the image above for a larger version.